Our Blog

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Get Ahead with Grant Opportunities for Optics & Photonics

4 min read

Building Brand Awareness in 2025

3 min read

2025 Product Launch Trends and Challenges

3 min read

Marketing KPIs & Benchmarks for 2025

4 min read

Mergers & Acquisitions Marketing Strategy Part 3

2 min read

6 Predictions for B2B Tech Marketing for 2025

5 min read

Mergers & Acquisitions Marketing Strategy Part 2

4 min read

Mergers & Acquisitions Marketing Strategy

2 min read

Optimizing Your Social Media Strategy & How to Measure Results

2 min read

Marketing Strategy for Companies Entering the Veterinary Market

2 min read

Tradeshow Planning & Maximizing ROI in 2024/2025

2 min read

Seen & Heard at FABTECH: The Latest in Advanced Manufacturing

2 min read

AI Roundtable Discussion

3 min read

Improving Employee Engagement and Adoption to Drive Revenue

2 min read

AI in Industrial B2B Companies Right Now

1 min read

Pro Bono Opportunity for Local Non-Profits

3 min read

4 Ways to Approach 2025 Strategic Planning

5 min read

B2B Technical Sales FAQs

2 min read

20 Sales Stats to Boost Your 2024 Sales Game

3 min read

Designing a Sales and Marketing Strategy

3 min read

Marketing Budget Planning for 2025

3 min read

11 Ways to Increase Sales in 1 Hour

3 min read

Optimizing Your Marketing Strategy for AI: Key Tips and Actions

2 min read

8 Steps to Successful Medical Device Product Launch Implementation

2 min read

Sales and Marketing Strategy in an Election Year

4 min read

Product Launch 2024

3 min read

Case Study: Fueling Change in the IT Department of a Utility Company

2 min read

Trade Show Planning: What to Order for Your Booth, When

2 min read

Agile Methodology's Role in Change Management

1 min read

Trade Show Tips: A Packing List

2 min read

EOS (Entrepreneurial Operating System) Traction & Marketing Strategy

3 min read

The Social Dilemma: Impact of Social Media in B2B

2 min read

Email Marketing in 2024: Updates That Will Affect You

Photonics West Prep: A Conversation with SPIE's Jeff Nichols

2 min read

Change Management in Utilities

1 min read

AZO Marketing Podcast: Bridging the Marketing Strategy-Execution Gap

3 min read

State of the Optics & Photonics Industry: SPIE Summit Debrief

3 min read

Smart Moves for Trade Shows 2023/2024

2 min read

A Fractional CMO to Manage Change & Grow Your Business

3 min read

The Automation Imperative: Debunking Misconceptions in Advanced Manufacturing

2 min read

Managing Change in the Energy Industry

3 min read

Marketing KPIs for 2024: What to Expect, and How to Measure it

3 min read

Effective AI and Automation Techniques in Marketing

1 min read

Measuring Change: KPIs for Change Management

1 min read

Trends for Tech Startups and the Investment Community

4 min read

SPIE Photonics West DEI Roundtable

Market Outlook for Advanced Manufacturing

1 min read

Catch Launch Team at FABTECH 2022

2 min read

HubSpot's INBOUND 2022: 3 Smart Marketing Tips

1 min read

Annual Planning: Company Retreat Ideas to Build a Cohesive and Actionable Plan

1 min read

The Current State of Marketing Budgets: Our Survey Results

3 min read

What Does Good Internal Communication Look Like in a Hybrid Environment?

3 min read

Delivering an Exceptional Omnichannel Customer Experience

2 min read

Rochester's Green Technology Movement

3 min read

Culture and Brand Building Q&A – Webinar with AZO

1 min read

Gamification: A New Way of Engaging Employees

2 min read

Change is Coming: The Role of Executives in Change Management

2 min read

Measuring the Value of Your Brand and Culture in B2B

1 min read

9 Ways to Leverage Culture to Strengthen Your Brand

1 min read

2022 Photonics Trends and Themes: Photonics West Observations

Photonics West 2022: Catch Us Live or Remote

2 min read

Empowering People and Ideas: Congratulations, Fellow ATHENA Award Finalists!

1 min read

2021 Lessons Learned in Navigating Change

3 min read

Digital Transformation in Healthcare: Observations from MD&M

2 min read

2021 Success Stories: Website Optimization, Rebranding, Inbound Content, and Social Media Ads

2 min read

Change Management and Digital Transformation: Tips for Success

4 min read

Mergers & Acquisitions: Communication Strategy for a Smooth Transition

2 min read

CRM – Not just for Sales, How Your Executive Team Can Utilize This Tool

2 min read

Let's Talk about Privacy

2 min read

Launch Retreat 2021: How We Improve For Our Partners

1 min read

Best Practices for Tradeshows in Today’s Environment: A look at FABTECH

1 min read

We're Back: Meet Launch Team at FABTECH 2021

2 min read

Getting More From Your People in a Hybrid or Remote Workforce

2 min read

5 Shifts in Customer Behavior That Are Driving Organizational Change

2 min read

When Should You Outsource? How to Identify Core Competencies

2 min read

Clear is Kind: The Role of Dashboards and Reporting in Leading Change

2 min read

Building Employee Engagement Through a Period of Change or Growth

2 min read

Launch Marketing and Sales Tech Series Recap

3 min read

Market Outlook: How to Maximize Results this Year and Prepare for 2022

2 min read

Organizational Change in M&A: Coffee, Culture, and Communication

2 min read

Replacing Trade Show Leads

7 min read

Digital Transformation: A Discussion with President Michele Nichols and Red Argyle CGO Ron Wille

2 min read

Leveraging Existing Technology to Enhance Virtual Events

Change Management Expansion

Embracing Digital Marketing for Engineering-Based Companies

3 min read

3 Things to Consider When Creating Personalized Marketing Messages

3 min read

Increase CRM Usage & Sales Team Motivation with Sales Gamification

1 min read

Celebrating Our 35th Anniversary

2 min read

2021 Product Launches: 5 Tactics That Can Replace Trade Shows

3 min read

Virtual Tradeshow Recommendations: Photonics West is virtual…now what?

2 min read

Leadership’s Commitment to Simplicity: A Priority for 2021

2 min read

Venture Capital Trends and Critical Success Factors in Tech, Photonics and Advanced Manufacturing

2 min read

2020 Standout Successes: Product Launch and Brand Transition

2 min read

Hubspot Inbound 2020: A C-Level Perspective

1 min read

Launch Team, Inc. Now a Platinum HubSpot Partner

1 min read

Pro Bono Opportunity for Local Non-Profits

3 min read

FABTECH Canceled: Advanced Manufacturing Market Outlook 2020

2 min read

Moving Forward: Fall 2020 Update

2 min read

Resetting Your 2024 Priorities in B2B Markets

3 min read

Increase CRM Efficiency: Fix These 5 Mistakes

2 min read

5 Ways to Get Smart With Your Marketing in 2025

3 min read

Deconstructing the Marketing Tech Stack: What’s Critical & What’s Not

3 min read

Pandemics and Product Launches: How to Effectively Go to Market in a Changing World

2 min read

Innovation in Medical Device Manufacturing: AR/VR

2 min read

3 Tips That Will Make or Break Your Marketing Technology Implementation

1 min read

COVID-19: Resources For Small & Medium Sized Businesses

2 min read

Internal Communications: What Your Team Needs Right Now

3 min read

Extended Reality: An Overview of Augmented, Virtual, & Mixed Reality

3 min read

Photonics Market Outlook: What's to Come in 2020

2 min read

Some of Our Favorite Booths at Photonics West 2020

3 min read

California Consumer Privacy Act (CCPA): What Your Business Needs

4 min read

Networking and Trade Show Tips For Introverts and Engineers

2 min read

Manufacturing Market Update: Gearing Up for FABTECH 2019

3 min read

The Next Gen Salesperson: How to Master the Demo

4 min read

4 Ways to Make Your Chatbot More Than Just a Pop-Up

4 min read

How to Maximize Efficiency of a Small Sales Team | 7 Tips

3 min read

Why Choose SharpSpring as Your Marketing Automation Platform?

2 min read

2019 Second Half Outlook for the Photonics & Manufacturing Markets

5 min read

Introductory Guide to Using Google Ads in HubSpot

3 min read

Product Launch Guide & Communication Plan

2 min read

Creating a Marketing Model for Sustainable Growth | Webinar Recap

1 min read

Launch Team is Expanding: New People in a New Place

3 min read

Defining Your Marketing Mix and Spend Based on Your Company’s Growth Stage | Webinar Recap

3 min read

Applying the 80/20 Strategy in Advanced Manufacturing

2 min read

Salesforce Summer ’19: A Little Guide to the Big Updates

8 min read

Guest Post: What is Affected by USTR and Chinese Tariffs, and How to Avoid Unnecessary Costs

6 min read

Breaking News: Critical Salesforce Issue for Current or Formerly Connected Pardot Organizations

4 min read

Tariffs and Other Troubles: How to Craft a Response Strategy for Tough News

3 min read

CRMs and ITAR Compliance: Which Software Do I Choose?

2 min read

The Next Gen Salesperson: What to Expect in B2B Complex Sales

3 min read

5 Tips for Better Business Meetings

4 min read

6 Annoying Tactics to Avoid When Creating Your Marketing Plan

3 min read

Reviewing Q1: What Metrics Matter to Your Marketing Plan?

3 min read

It’s Time: Switch to Salesforce Lightning or Get Caught in the Storm

1 min read

Launch Team's 2019 Commitments

3 min read

Salesforce Spring 19 Release: A Little Guide to the Big Updates

2 min read

CRM Implementation: Preparing Your Team for CRM Adoption

2 min read

B2B Corporate Positioning: Start at the Beginning

2 min read

No Elves Needed: Using Salesforce Campaigns to Build Your Holiday Card List

2 min read

Advanced Manufacturing: State of the Market at FABTECH

4 min read

When Should A Small Business Add a CRM System?

4 min read

Is Google Ads the right fit for your B2B Marketing Plan?

2 min read

Breaking Down Marketing Automation: HubSpot vs. Pardot

1 min read

Diversify Your Revenue Base by Increasing Sales in New Optics Markets

1 min read

Maximizing 2018 in the 4Q: Tips to Optimize Your Revenue and Profits

2 min read

5 Tips for Pitching your Product Launch or Start Up to Investors

3 min read

What Does a Changing Customer Base Mean for Your Marketing Tactics?

3 min read

Beer & Blog: Constant Learning in an Innovative Optics Industry, with Josh Cobb

1 min read

Launch Team, Inc. Granted Women Business Enterprise (WBE) Status

3 min read

Creative Designs & Adventures with Dogs: Meet Madi

2 min read

Implementing your CRM: Sales Process & Stage Alignment

2 min read

How HubSpot and Technical Content increased marketing ROI by 10x

4 min read

Head Up Displays: Product Development from an Engineer’s Perspective

1 min read

Marketing Your B2B Tech Company from Startup to Exit

1 min read

Luminate Demo Day: The Latest in Optics and Photonics Development

2 min read

How to Launch a Product Quickly: What to do When You Don't Have Enough Time

2 min read

Emerging Market Outlook: UAV

2 min read

5 Biggest Marketing & Sales Challenges for Engineers

5 min read

Sales and Marketing for Business Growth: Q&A from SPIE Photonics West 2018

7 min read

Beer & Blog: Commercialization and Product Launch Strategy, Paul Tolley

3 min read

A New Perspective on a Familiar Role — Meet Alison Arnold

3 min read

Answers to the Hard Questions: What I heard at the Laser Focus World Laser Marketplace Technology and Markets Panel

2 min read

Trade Show Marketing: The Best of XPONENTIAL 2017

2 min read

Packing the Perfect Trade Show Shoe

2 min read

Fearlessly Leading and Learning by Example — Meet Michele Nichols

2 min read

Trade Show Follow Up: Why Automated Lead Nurture Is a Must

1 min read

Internal Communication & Change Management: A Marketing Challenge?

3 min read

6 Apps to Help You Capture Leads at Trade Shows

1 min read

Launch Team Inc. to Present Small Business Marketing and Sales Strategies at Photonics West 2018

1 min read

Your Source for Salesforce Tips and Book Recommendations — Meet Sarah Holland

2 min read

Building Your Team through New Capabilities in Sales Process & B2B Marketing Strategy

4 min read

Trade Show Planning: FAQ

1 min read

Launch Team Adds One Down Consulting to Provide Full Marketing and Sales Support

2 min read

3 Best Practices for Increasing Medical Device Market Penetration

1 min read

Trends in the Medical Device Market: Accelerating Product Launch, Managing Risk

2 min read

Product Launch & Inbound Strategy: Is the Blog Dead?

2 min read

Reaching Your Customers' Customers: Market Outlook in Additive Manufacturing & Automation

1 min read

Coping with Q4 Pressures: Sell More, Spend Less

2 min read

Marketing Metrics Play a Role in Marketing & Sales Alignment

4 min read

7 Tips on Crisis Communication Every Business Should Know

3 min read

Organization and a Little Chaos: Ingredients for Success in Work and Life ― Meet Aimee Schenck

1 min read

Do You Need a Salesforce.com Implementation Partner or a Consultant?

1 min read

Are You Ready for Salesforce Lightning?

3 min read

INBOUND 2017: Marketing Strategies that Keep Up with Changing Customer Behaviors

2 min read

Salesforce Named #1 in CRM Applications

2 min read

Inspiring Innovation: Lessons from Light and Sound Interactive

We're Hiring! Business Development / Project Manager

2 min read

Deep Dive into Emerging Markets: Opportunities for Optics in AR & VR

2 min read

Web Design Tips for Accessible Technical Content

2 min read

An Introvert's Point of View: How Do You Maximize Trade Show ROI When You're Not Exactly a Social Butterfly?

2 min read

Eating the Elephant: Marketing Tips for Product Managers

1 min read

The CEO as Sales Manager: Asking the Right Questions

2 min read

Beer & Blog: Branding a New Product Category, with John Martin

3 min read

Using your HubSpot Dashboard to Make Smarter, Data-Driven Marketing Decisions

2 min read

7 Considerations for (Re)branding Your B2B Company

2 min read

What’s Next in Medical Devices, and What Does It Mean for Optics?

1 min read

Product Launch in Emerging Markets: How One Entrepreneur Found Success after a Year and a Half of Flying Drones

3 min read

5 Questions to Consider When Planning Your Marketing Budget

2 min read

Making the Grade: How Print Ad Designs Win or Fall Short

2 min read

Entrepreneur to Entrepreneur: Scalable Sales & Marketing Models