Launch Team Inc. Marks 40 Years by Proving Reinvention Is the Real Competitive Advantage
Launch Team Inc. today marks 40 years since its founding in Rochester, New York, celebrating a milestone defined by evolving in the face of...
Winning Talent and Trust in 2026
The workforce has changed yet again. While "The Great Resignation" has passed, its impact continues to shape the way companies grow, hire, and retain...
Boosting ROI in Marketing Campaigns with Digital Asset Management
Utilize Launch Team’s Organizational Checklist for Brand Consistency and Streamlined Workflow How often do you find yourself or your team digging...
Celebrating Our 40-year Anniversary with Leadership Promotions
2026 marks Launch Team’s 40th anniversary, and we’re celebrating decades of helping companies grow, adapt, and thrive. Leading up to this milestone,...
Small Tradeshow Budget and Booth, Big Impact: 4 Ways to Improve ROI
In the whirlwind of a large-scale trade show, a 10×10 booth can easily fade into the background. These compact booths often get overlooked and lost...
Get Your Product Launch on Track: A Practical Guide to Agile
Featuring insights from Starlet Smith, Lead Agile Coach at Alliant Energy Product development cycles are lengthening, increasing the risk of missing...
Marketing KPIs & Benchmarks for 2026
We work with B2B leaders every day who have extensive marketing data, but don't know what to make of it. It's hard to know you're on track to meet...
Launch Team offers new AI and GEO Assessment
Get a Competitive Edge with Comprehensive AI & GEO Insights If you are beginning to notice an erosion in organic traffic and leads, it may be time to...
Applying the 80/20 Strategy in Advanced Manufacturing
Updated on 6/10/24 The 80/20 rule or Pareto principle, is a long-standing business strategy that a lot of companies are applying right now to...
6 Apps to Help You Capture Leads at Trade Shows
CES, Photonics West, and other industry trade shows are just around the corner. Deciding how you will collect and manage leads is an important part...
Navigating Competitive Landscapes in 2025
In today’s volatile market, understanding your competitive landscape isn’t just a strategic advantage—it’s a survival skill. Whether you're facing...
Tariffs and Other Troubles: How to Craft a Response Strategy for Tough News
Editor's note: This article was originally published in 2019. This is a good reminder that everything changes, and nothing changes. There are...
Get Ahead with Grant Opportunities for Optics & Photonics
Ways to Stretch Marketing Budgets with Grant Funding In a time of economic uncertainty, you need marketing more than ever to hit your goals, but like...
Packing the Perfect Trade Show Shoe
Whether you're a road warrior or a first-time exhibitor, preparing for a tradeshow is a challenge. We spend a lot of time preparing and packing the...
Building Brand Awareness in 2025
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
2025 Product Launch Trends and Challenges
Why Even Innovation Powerhouses Struggle to Launch Breakthrough Products (and How to Fix It) In recent years, product launches have slowed. Even...
Mergers & Acquisitions Marketing Strategy Part 3
Marketing Strategy for Rebranding and Integration of Acquisitions For companies pursuing growth and market share through acquisitions, you’re banking...
6 Predictions for B2B Tech Marketing for 2025
If you felt like you were working harder than ever for the same results last year, you’re not alone. Marketers were challenged with:
Mergers & Acquisitions Marketing Strategy Part 2
Marketing Strategy for Brand Transition & Rollout Whether you’re a buyer or seller, marketing strategy is a critical part of your planning and has a...
Mergers & Acquisitions Marketing Strategy
Maximizing your exit; hitting your targets in divestiture or acquisition Whether you are planning to exit your company or accelerate growth through...
Optimizing Your Social Media Strategy & How to Measure Results
Our latest round-table workshop covered trends and best practices in social media, and where it belongs in B2B tech marketing strategy. Audiences are...
Marketing Strategy for Companies Entering the Veterinary Market
For years, medical device, diagnostics and pharmaceutical companies have approached the veterinary market with caution, assuming extreme cost...
Tradeshow Planning & Maximizing ROI in 2024/2025
Tradeshows continue to be an important part of many companies' marketing strategies--even for those with a digital-first marketing strategy. The rare...
Product Launch Trends & Challenges in 2026
What You Need to Know if You Are Planning a Product Launch How are companies readying for product launches in 2026? After a turbulent year of...
Seen & Heard at FABTECH: The Latest in Advanced Manufacturing
FABTECH, which spanned 3 exhibit halls and attracted over 30,000 attendees, is North America’s largest metal forming, fabricating, welding and...
10 Tips for Connecting with Customers — Medical Device Product Launch Series
The medical technology market remains robust with continued growth- with the resurgence of pandemic deferred procedures, as well as continued demand...
AI Roundtable Discussion
The AI landscape is evolving rapidly. While some organizations have fully embraced AI, others are still taking their first steps. Recently, we...
Improving Employee Engagement and Adoption to Drive Revenue
Internal Communications and Change Management Matter to Results With the rise of SaaS platforms, many industries have changed the way they price and...
AI in Industrial B2B Companies Right Now
Every other headline is AI and, despite the hype, your competitors are already realizing productivity gains from AI. In most B2B technology...
FAQ: Product Development and Product Launch
Product development is an important entryway into new markets and new opportunities. From R&D to product launch to portfolio management, a lot of...
Pro Bono Opportunity for Local Non-Profits
Rochester, N.Y. (July 30, 2024) – Launch Team Inc., a Rochester-based marketing firm, is offering pro bono digital marketing services to local...
4 Ways to Approach 2025 Strategic Planning
For many, late summer is the time for strategic planning. This year may be particularly challenging, as many companies took a 'wait and see' approach...
B2B Technical Sales FAQs
Launch hosted a series of sales training workshops with customer service and engineers who have a hand in sales. Together, we discussed tips for...
PR Tips for Medical Device Product Launch
This is a new, trust-based economy. As advertising effectiveness decreases, the value of articles and other quality content increases. Fresh and...
20 Sales Stats to Boost Your 2024 Sales Game
In our planning and strategy sessions, we always center the conversation around data-driven decision making. So, we decided to dig up 20 sales stats...
Designing a Sales and Marketing Strategy
Takeaways from the Luminate Photonics Accelerator
Marketing Budget Planning for 2025
For many, it’s budgeting season as companies work through their strategic plans for the coming year. This means something different in every B2B...
Optimizing Your Marketing Strategy for AI: Key Tips and Actions
Google is introducing AI overviews, which will speed what many fear is ‘the death of organic search.’ It won’t be an overnight change for B2B...
Sales and Marketing Strategy in an Election Year
Launch Team has worked to help companies grow for nearly 40 years—more than a few election cycles. I promise—this isn’t a political rant but a...
Why Brand Development is Necessary for Product Launch
Launching a company or product is an exciting endeavor. You’ve developed a solution to an unfulfilled consumer need, and you’re ready to share it...
Product Launch KPIs: Milestones & Metrics for Success
Updated on 6/5/24 How to Hit Your Product Launch Targets New product launches have gotten more challenging in recent years, especially as teams work...
Case Study: Fueling Change in the IT Department of a Utility Company
How can the technology department of a utility company become a driver of change in the organization? The energy utility industry is long-tenured,...
Trade Show Planning: What to Order for Your Booth, When
Sooner is better when it comes to ordering booth parts.
Agile Methodology's Role in Change Management
The agile manifesto is 20 years old, but it’s more relevant today than ever. Far beyond software development, teams in various industries are...
Trade Show Tips: A Packing List
Trade Show Prep In optics and photonics and some of the other highly-targeted industries we serve, trade shows remain one of the most successful ways...
EOS (Entrepreneurial Operating System) Traction & Marketing Strategy
EOS and the Traction model have been making their way through entrepreneurial circles for years. It has staying power for a reason: it’s an operating...
The Social Dilemma: Impact of Social Media in B2B
B2B marketing and sales are changing fast, and while experience matters, we need to keep up with the latest. Launch Team uses a mix of formal and...
Email Marketing in 2024: Updates That Will Affect You
New email updates are here and will take affect on February 1, 2024. Want to understand what is changing and how it might affect you? Keep reading!
Product Launch Planning with the Marketing Roadmap
Over the past several months, we’ve done some research into what companies identify as their biggest challenge when planning marketing activities for...
Photonics West Prep: A Conversation with SPIE's Jeff Nichols
Contrary to belief, Photonics West is not just a six-day show featuring the best in optics and photonics research and technology but a months-long...
Change Management in Utilities
The energy and utility industry is faced with a lot of change: renewables, microgrids, IIoT, and automation. Climate change is driving unpredictable...
AZO Marketing Podcast: Bridging the Marketing Strategy-Execution Gap
“Customer distrust is at an all-time low across sectors. And this isn’t marketing driven, but it is marketing’s problem – it’s a strategic problem.”...
How to Launch a Product Quickly: What to do When You Don't Have Enough Time
Though it would be ideal to have a full six months to prepare for a product launch, this is not always a reality. Delays in funding, licensing, or...
State of the Optics & Photonics Industry: SPIE Summit Debrief
Optics, Photonics, Quantum and Energy Industry Updates This past week, 150 leaders of photonics company leaders met with government agency leaders to...
Smart Moves for Trade Shows 2023/2024
Fabtech 2023 kicks off the season with one of the earliest major tradeshows for manufacturers. This 45,000-attendee show alternates cities each year...
A Fractional CMO to Manage Change & Grow Your Business
Most B2B technology companies have no shortage of demand but lack a robust sales and marketing presence to seize the opportunity for growth....
Medical Device Product Launch: 4 Critical Planning Steps
Four top challenges faced by a new medical device product launch team include planning, communications, implementation, and follow-up. To achieve a...
The Automation Imperative: Debunking Misconceptions in Advanced Manufacturing
Automation and digital transformation are the next revolution in productivity. This is driven by a severe shortage of skilled labor and supply chain...
Managing Change in the Energy Industry
Integrating renewables into energy frameworks. Outdated energy infrastructures with increasing energy demands. Ever-changing regulations and...
Effective AI and Automation Techniques in Marketing
Artificial Intelligence (AI) and Automation have become buzzwords in recent years, and for a valid reason. These advanced technologies are...
Measuring Change: KPIs for Change Management
Appropriate change management and internal communications are critical to the success of your change plan, whether that’s driven by: Digital...
Improving International Product Launch and Sales Through Distributors
Rewards and Risks of Channel Selling What's your channel strategy for international sales? Does it involve one-size-fits-all rep training and...
Trends for Tech Startups and the Investment Community
Last week we attended Photonics West 2023 in San Francisco, for the latest in optics, lasers, imaging, and sensing technology. We had the opportunity...
SPIE Photonics West DEI Roundtable
Lessons Learned from Students, Candidates, Employees & Employers Introduction: I was proud to be asked to lead this roundtable discussion on a topic...
Market Outlook for Advanced Manufacturing
Supply chain disruption, workforce shortages, market volatility, margin pressure—what else is ahead for advanced manufacturing in the US for 2023? In...
Catch Launch Team at FABTECH 2022
We're headed to FABTECH 2022, November 8-10 in Atlanta, Georgia.
HubSpot's INBOUND 2022: 3 Smart Marketing Tips
The HubSpot INBOUND conference is always a great opportunity for marketers to learn about the latest trends and strategies from fellow marketing...
The Current State of Marketing Budgets: Our Survey Results
How are your peers in the industry reacting to the market conditions this year? We recently conducted a survey on sales and marketing mid-year...
What Does Good Internal Communication Look Like in a Hybrid Environment?
There is no new normal. Every company we work with is experimenting with work modes, fully back in office, remote, and hybrid work environments. A...
Delivering an Exceptional Omnichannel Customer Experience
The pandemic forced most organizations to adapt and add additional sales, marketing, and service tactics to meet the needs of a remote world. Coming...
Rochester's Green Technology Movement
New York’s Climate Act, the nation's most ambitious clean energy initiative to date, challenges industries and communities to reach 100%...
Culture and Brand Building Q&A – Webinar with AZO
With workforce shortages hampering many companies’ growth and changing customer expectations, culture and brand are more important than ever. Strong...
Gamification: A New Way of Engaging Employees
In a world of ever-shorter attention spans and the scarcity of labor, gamification can offer a way to attract, engage, and motivate your team....
Change is Coming: The Role of Executives in Change Management
“Change is coming”--it's a bit of a troupe. After the world-changing experience of the COVID pandemic, frequent, rapid change in business has become...
Measuring the Value of Your Brand and Culture in B2B
The organizational culture that you establish may be your most valuable asset and the key to your growth. Although culture and brand are both thought...
9 Ways to Leverage Culture to Strengthen Your Brand
Is your culture a true competitive advantage? In today's market, with little opportunity for face-to-face relationship building, your business...
2022 Photonics Trends and Themes: Photonics West Observations
Another successful year at Photonics West is in the books! With the show being back in person again since it last was in 2020, we wanted to share...
Photonics West 2022: Catch Us Live or Remote
We have missed seeing our photonics clients face to face and hope to see many of you at Photonics West January 23-27. We’ll be sharing market...
Empowering People and Ideas: Congratulations, Fellow ATHENA Award Finalists!
We are proud to have been among all the finalists at the 2022 ATHENA awards ceremony, sponsored by the Women’s Council of the Greater Rochester...
2021 Lessons Learned in Navigating Change
Here we are, entering another year where the only certainty is uncertainty. Take a deep breath and recognize all the growth you’ve achieved and the...
Digital Transformation in Healthcare: Observations from MD&M
This year’s MD&M East, an expo that spans medtech, packaging, automation, plastics, design, and quality for the largest design and manufacturing...
2021 Success Stories: Website Optimization, Rebranding, Inbound Content, and Social Media Ads
With a year full of new challenges, the ups and downs of the Pandemic, and managing hybrid work we wanted to take a moment to share some of our...
Change Management and Digital Transformation: Tips for Success
Digital transformation today is taking place at a pace that is 20-25x faster than pre-2020. Changing at unprecedented speed comes with inherent risk,...
Mergers & Acquisitions: Communication Strategy for a Smooth Transition
Mergers and acquisitions present challenges to even the most seasoned leadership teams. Executing a strong and organized communications plan—one that...
CRM – Not just for Sales, How Your Executive Team Can Utilize This Tool
A Customer Relationship Management (CRM) system is a place for businesses to collect data that can help increase productivity, internal...
Let's Talk about Privacy
The online world can be a scary place, and more and more companies are cracking down on privacy protections for users. However, with those rollouts...
Launch Retreat 2021: How We Improve For Our Partners
After a year of off-site and hybrid accommodations, we've all come to miss each others' faces. And as we approach 2022 and reflect on the changes...
Best Practices for Tradeshows in Today’s Environment: A look at FABTECH
Tradeshows are back, but the best in class aren't back to 'business as usual'--conference organizers and exhibitors are rethinking tradeshow goals...
We're Back: Meet Launch Team at FABTECH 2021
After last year's cancellation, FABTECH 2021 is back live and coming at full speed on September 13-16 in Chicago, Illinois! A lot has happened since...
Getting More From Your People in a Hybrid or Remote Workforce
Employee engagement is important all the time, but we are in a period where its importance has become paramount. COVID-driven location dispersion,...
5 Shifts in Customer Behavior That Are Driving Organizational Change
With the dramatic shift to an all-remote environment for over a year, and now a period of re-opening, Launch Team President, Michele Nichols, and Red...
When Should You Outsource? How to Identify Core Competencies
In an evolving technological landscape and uncertain year for the economy, understanding your company’s core competencies can help you quickly and...
Clear is Kind: The Role of Dashboards and Reporting in Leading Change
Organizations in every industry are undergoing change initiatives, whether market-driven, customer-driven, or operational. To succeed, you’ll need...
Building Employee Engagement Through a Period of Change or Growth
Employee engagement has been top of mind for business leaders for years and has only grown in importance after a year of most workers operating...
Launch Marketing and Sales Tech Series Recap
Utilizing all of the resources in your existing toolset is imperative for your company’s day-to-day success and growth. In the Lunch and Learn,...
Market Outlook: How to Maximize Results this Year and Prepare for 2022
What’s next for the markets your technologies serve? It’s hard to get a clear read. There’s a dichotomy right now that is challenging for C-level...
Organizational Change in M&A: Coffee, Culture, and Communication
Years ago, we worked with an entrepreneur to help him prepare his company for an exit. He did all the right things: built and developed a talented...
Replacing Trade Show Leads
In the medical device, optics and photonics, consumer electronics, and many other industries, a single first-quarter trade show can generate a...
Digital Transformation: A Discussion with President Michele Nichols and Red Argyle CGO Ron Wille
Michele Nichols, President of Launch Team, and Ron Wille, Chief Growth Officer for Red Argyle, which specializes in Salesforce development,...
Leveraging Existing Technology to Enhance Virtual Events
Although many people are waiting to get back to the real trade show floor, virtual events are here for a while longer. In fact, many shows may even...
Change Management Expansion
We know that change is good, that's why we are expanding our change management support! Like you, we recognize how critical this is to the success of...
Embracing Digital Marketing for Engineering-Based Companies
Michele Nichols, President of Launch Team, joined the AZO Network podcast to discuss current engineering marketing trends and challenges, as the...
Internal Communication for Product Launch: What Info Matters Most?
Launching a new product or service is a significant undertaking for any business. You have invested considerable time, money, and resources in...
3 Things to Consider When Creating Personalized Marketing Messages
Personalized marketing messages add value. According to McKinsey, marketing’s holy grail is digital personalization at scale because “personalization...
Increase CRM Usage & Sales Team Motivation with Sales Gamification
Gamification has some proven benefits to increasing customer engagement, but what can it do for your sales team? In many industries, risk aversion...
Celebrating Our 35th Anniversary
Michele Nichols, President of Launch Team, reflects on the company's growth and success on its 35th Anniversary while looking forward to future...
2021 Product Launches: 5 Tactics That Can Replace Trade Shows
With so many product launch timelines tied to trade shows, it’s a good time to step back and consider how to add an element of excitement, unveiling,...
Virtual Tradeshow Recommendations: Photonics West is virtual…now what?
Whether planned or a last-minute call, the vast majority of 2021 tradeshows will be virtual events. With a variety of offerings, platforms, and...
Leadership’s Commitment to Simplicity: A Priority for 2021
I hope you have taken the time to recognize and reflect with pride on what you accomplished last year. The team you built showed resilience and grit...
Venture Capital Trends and Critical Success Factors in Tech, Photonics and Advanced Manufacturing
Traditional thinking dictates that a venture capitalist’s first step after investment is to strip out overhead cost and create efficiencies. But in...
2020 Standout Successes: Product Launch and Brand Transition
Welcome to 2021! We’re rested, recharged, and ready for a fresh start. While last year didn’t go quite as planned, as we look back, by and large,...
Hubspot Inbound 2020: A C-Level Perspective
HubSpot, while quietly rolling out beta functionality all year, saves the big announcements for its annual Inbound conference. Even with the shift to...
Launch Team, Inc. Now a Platinum HubSpot Partner
Launch Team, Inc. is now a Platinum Tier HubSpot partner! Since the early days of HubSpot, we have been helping customers in advanced B2B technical...
Pro Bono Opportunity for Local Non-Profits
Rochester, N.Y. (October 13, 2020) – Launch Team Inc., a Rochester-based marketing firm, is offering pro bono digital marketing services to local...
FABTECH Canceled: Advanced Manufacturing Market Outlook 2020
It's hard to imagine that we will be missing FABTECH 2020 this year, among many other cancelled trade shows. Last year, leading up to FABTECH 2019,...
Moving Forward: Fall 2020 Update
For a company who hires for ability to deal with ambiguity, 2020 has really put us to the test. I am incredibly grateful to work with clients and...
Resetting Your 2024 Priorities in B2B Markets
Now that we’ve entered the second half of the year, it’s time to re-look at 2024 goals, and begin the planning and budget cycles for 2025. But how?...
Increase CRM Efficiency: Fix These 5 Mistakes
Whether you’ve been storing data in a CRM for years or your brand new to the tool, there are common challenges companies face that make their tool...
5 Ways to Get Smart With Your Marketing in 2025
According to McKinsey, marketing’s holy grail is digital personalization at scale because “personalization can reduce acquisition costs by as much as...
Deconstructing the Marketing Tech Stack: What’s Critical & What’s Not
Can your company relate to one or many of these scenarios? If so, read on! We have a tool, but no one uses it. We have tools that seem to be working,...
Pandemics and Product Launches: How to Effectively Go to Market in a Changing World
Effective product launches and rebrands are thoroughly planned out according to specific timelines – the best time to announce the name, events with...
Innovation in Medical Device Manufacturing: AR/VR
As augmented reality and virtual reality tools continue to edge into health care, it’s easy to see the advantages. Color overlays and 3D renderings...
3 Tips That Will Make or Break Your Marketing Technology Implementation
As marketing experts and Marketing Automation (MA) consultants, we’ve noticed a vicious cycle that many companies fall into with their software...
COVID-19: Resources For Small & Medium Sized Businesses
The Coronavirus Aid, Relief, and Economic Security Act (CARES Act), is a $2.2 trillion package to address the coronavirus crisis. There are many...
Internal Communications: What Your Team Needs Right Now
In the best of times, employees report “better communications” as their top suggestion for improvement on nearly every leader’s 360° survey. It has...
Extended Reality: An Overview of Augmented, Virtual, & Mixed Reality
Extended reality is the umbrella term for all real-and-virtual combined environments and human-machine interactions generated by computer technology....
Photonics Market Outlook: What's to Come in 2020
This February, I was honored to present at SPIE Photonics West with other photonics industry experts. With business development (BD) and marketing...
Some of Our Favorite Booths at Photonics West 2020
Another year at Photonics West, the leading event for photonics and laser companies, is in the books! With over 5,000 presentations and 1,300...
California Consumer Privacy Act (CCPA): What Your Business Needs
The CCPA was created with the goal of enhancing the privacy rights of California residents. Going into effect on January 2020, the CCPA requires...
Networking and Trade Show Tips For Introverts and Engineers
Sandy Sloane | Solutions by Sloane For this post we talked with Sandy Sloane, the President of Solutions by Sloane. Her business serves as an...
Manufacturing Market Update: Gearing Up for FABTECH 2019
As we gear up for FABTECH 2019, we'd like to take a step back and look at the market drivers, upcoming trends, and widespread changes in the advanced...
The Next Gen Salesperson: How to Master the Demo
The New Sales Process & The End of the Test Drive Sales, at its worst, is exemplified by the stereotypical used car sales process. The high pressure,...
4 Ways to Make Your Chatbot More Than Just a Pop-Up
Chatbots and live chat technologies are transforming the customer service model and sales processes. Slowly but surely, chat systems have gone from...
How to Maximize Efficiency of a Small Sales Team | 7 Tips
Whether you’re a startup working through a product launch, or a large enterprise operating a small division, there will probably come a point where...
Why Choose SharpSpring as Your Marketing Automation Platform?
In a vast sea of marketing automation (MA) platforms, it’s hard to pick the right tool – let alone fully understand what you’re even getting from...
2019 Second Half Outlook for the Photonics & Manufacturing Markets
With more than half of 2019 behind us, we wanted to take pause and perform a status check on the markets we serve. It's important to understand the...
Introductory Guide to Using Google Ads in HubSpot
This year HubSpot improved the Google Ads integration by allowing users to upload contact lists for targeting, monitor the performance of ads, see...
Product Launch Guide & Communication Plan
Product Launches with a Bang, not a Trickle There are a lot of moving pieces to an effective product launch. Whether you're new to it or a veteran of...
Creating a Marketing Model for Sustainable Growth | Webinar Recap
Developing a marketing plan that sustains steady, consistent growth is imperative for your organization's success. Building a strategy that yields...
Launch Team is Expanding: New People in a New Place
Launch Team has recently expanded our team with two new valuable members to better serve our growing customer base and services. Additionally, to...
Defining Your Marketing Mix and Spend Based on Your Company’s Growth Stage | Webinar Recap
Whether you are in a start-up or second stage growth, taking your current size into consideration is important in evaluating and prioritizing...
Salesforce Summer ’19: A Little Guide to the Big Updates
By now, you know that Salesforce is gearing up for its Summer ’19 release, which will arrive in North American orgs on June 15. As usual, the release...
Guest Post: What is Affected by USTR and Chinese Tariffs, and How to Avoid Unnecessary Costs
The following blog post is a client alert created by Mike Snarr, a Partner, and Casey Holder, an Associate, at Baker & Hostetler LLP. You can find...
Breaking News: Critical Salesforce Issue for Current or Formerly Connected Pardot Organizations
FIX ISSUED: Update as of 12:00pm EST, 5/21/2019: Salesforce is now stating that a fix has been implemented and the incident is being declared over...
CRMs and ITAR Compliance: Which Software Do I Choose?
Several of today's popular CRMs offer a variety of services all within the cloud. Cloud computing can do wonders for efficiency, allowing for more...
The Next Gen Salesperson: What to Expect in B2B Complex Sales
Imagine a salesperson—what comes to mind? We all likely picture the cliché car salesman who is pushy, "all-knowing", always closing, and solely...
5 Tips for Better Business Meetings
Whether virtual or in person, we’re spending our work lives in meetings that aren’t working. Research shows that 67% of meetings are ‘failures’, and...
6 Annoying Tactics to Avoid When Creating Your Marketing Plan
It's safe to say that in 2019 we are exposed to thousands of ads per day. Because of this, many Americans implement an ad blocker into their browser,...
Reviewing Q1: What Metrics Matter to Your Marketing Plan?
You kicked off 2019 with a well-developed and detailed marketing plan, but now that Q1 is over and revenue numbers are in, it's time to take a look...
It’s Time: Switch to Salesforce Lightning or Get Caught in the Storm
Follow our 3-step process to make the switch to salesforce lightning.
Launch Team's 2019 Commitments
Here’s a few of our long-standing commitments, and what’s new for 2019:
Salesforce Spring 19 Release: A Little Guide to the Big Updates
The Spring ’19 release of Salesforce is less than a month away. For those of you who haven’t had a chance to browse through the official release...
CRM Implementation: Preparing Your Team for CRM Adoption
Whether you’re choosing your first CRM or transitioning to a new one, it’s a big decision — one that will lead to even bigger impacts on your team....
B2B Corporate Positioning: Start at the Beginning
Corporate positioning is one of the most important ingredients in establishing a company’s position in the marketplace. However, it’s often...
No Elves Needed: Using Salesforce Campaigns to Build Your Holiday Card List
Client relationships are an incredibly valuable resource for businesses of any size, and the holidays are a perfect time to reach out with warm...
Advanced Manufacturing: State of the Market at FABTECH
Returning from 2018 FABETCH, which spanned 3 exhibit halls and attracted over 30,000 attendees, we’ve had the opportunity to see and hear the...
When Should A Small Business Add a CRM System?
Your company is small but growing. When should your team consider implementing a Customer Relationship Management system (CRM)? A better question may...
Is Google Ads the right fit for your B2B Marketing Plan?
Google recently renamed one of its more powerful marketing tools (AdWords, now Google Ads). As with anything like this, we saw a spike in...
Breaking Down Marketing Automation: HubSpot vs. Pardot
As the digital landscape expands, more and more small to medium-sized businesses are utilizing marketing automation tools to take their sales process...
Diversify Your Revenue Base by Increasing Sales in New Optics Markets
As the bull market continues and proposed defense budgets are growing, most optics and photonics companies are reporting strong sales and a general...
Maximizing 2018 in the 4Q: Tips to Optimize Your Revenue and Profits
Quick Wins for the Last Quarter Welcome to 4Q, where we’re planning for 2019 while trying to close out 2018 strong. Especially in sales and marketing...
5 Tips for Pitching your Product Launch or Start Up to Investors
A launch plan that takes a product from concept to commercialization almost always involves acquiring external funding. Pitching your business is a...
What Does a Changing Customer Base Mean for Your Marketing Tactics?
For the first time in over 100 years, there are four generations in the workforce. Differences in communication styles among these groups can have...
Beer & Blog: Constant Learning in an Innovative Optics Industry, with Josh Cobb
Josh Cobb, Senior Optical Engineer with Corning (Tropel), has spent years in the optics industry learning, teaching, and learning more. We sat down...
Launch Team, Inc. Granted Women Business Enterprise (WBE) Status
Launch Team, Inc. has been granted status as a Women Business Enterprise (WBE) by the New York State Department of Economic Development, Division of...
Creative Designs & Adventures with Dogs: Meet Madi
Madi Jacobs | Graphic Designer While at work, you will most likely find Madi working through every last detail of a project in Photoshop. When she's...
Implementing your CRM: Sales Process & Stage Alignment
Considering all the decisions you have to make in setting up a CRM, closely aligning your sales process with your stages should be at the top of your...
How HubSpot and Technical Content increased marketing ROI by 10x
Lumetrics: A Case Study in Content Success Not too long ago, Lumetrics, a Rochester N.Y. based company who makes high-precision thickness measurement...
Head Up Displays: Product Development from an Engineer’s Perspective
With the rapid advancements in head up display (HUD) technology in the automotive industry, the futuristic Hollywood depictions of holographic...
Marketing Your B2B Tech Company from Startup to Exit
Whether you’re launching your first product or expanding internationally, a strong marketing plan is essential. Ensuring continued growth requires...
Luminate Demo Day: The Latest in Optics and Photonics Development
Join us on Demo Day during the Xerox Rochester International Jazz Festival.
Emerging Market Outlook: UAV
Report from XPONENTIAL 2018 With more than 8500 attendees, the AUVSI XPONENTIAL show is the largest event worldwide for drones, robotics, and...
5 Biggest Marketing & Sales Challenges for Engineers
Customer Experience Sells We’ve spent over 30 years helping tech companies create marketing and sales strategies that reach new customers. Although...
Sales and Marketing for Business Growth: Q&A from SPIE Photonics West 2018
Though Launch Team has been presenting at Photonics West for the past five years on the topics of sales and marketing, the questions that we are...
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Beer & Blog: Commercialization and Product Launch Strategy, Paul Tolley
Paul Tolley, founder of Stretford End Solutions, a technology and business development consultancy, and former CEO of ITC MEMS and VP/GM of Syntec...
A New Perspective on a Familiar Role — Meet Alison Arnold
Alison Arnold | Program Manager While at work, Alison is most likely collaborating with colleagues to identify how to best bring value to our...
Answers to the Hard Questions: What I heard at the Laser Focus World Laser Marketplace Technology and Markets Panel
Though I was enjoying LFW's Laser Marketplace at Photonics West, furiously taking notes while Allen Nogee revealed the 2018 market forecast and...
Trade Show Marketing: The Best of XPONENTIAL 2017
At a trade show that features the latest in the fast-developing field of unmanned technology, there is a lot of interest and noise. It’s the Wild...
Fearlessly Leading and Learning by Example — Meet Michele Nichols
Michele Nichols | President While at work, Michele is most likely encouraging innovative and creative thinking among employees. While at home, she is...
Trade Show Follow Up: Why Automated Lead Nurture Is a Must
Scenario: You’ve spent the past three days at a trade show. You were really good about not answering emails on your phone while on the exhibition...
Internal Communication & Change Management: A Marketing Challenge?
Sometimes changing your brand demands real change internally. Your customer’s perception is reality, and a true brand can be seen and felt in every...
Launch Team Inc. to Present Small Business Marketing and Sales Strategies at Photonics West 2018
Launch Team Inc. is pleased to announce that we’ll once again be offering a free marketing class at the 2018 SPIE Photonics West conference.
Your Source for Salesforce Tips and Book Recommendations — Meet Sarah Holland
Sarah Holland | Account Manager At the moment, Sarah is settling into her new role as Account Manager, but outside of work you’ll likely find her at...
Building Your Team through New Capabilities in Sales Process & B2B Marketing Strategy
You may have seen our recent announcement that Launch Team has acquired One Down Consulting Group. It has come together fast, but was a long time in...
Trade Show Planning: FAQ
As we approach the year’s end and begin helping our clients map out next year’s marketing activities, one aspect we consider is their presence at...
Launch Team Adds One Down Consulting to Provide Full Marketing and Sales Support
We are pleased to announce that Launch Team Inc. has acquired One Down Consulting Group to strengthen customers’ sales channels.
3 Best Practices for Increasing Medical Device Market Penetration
Recent research predicts that R&D expenditure for medical devices will grow to $29.8 billion by 2022, but top line growth is slowing. And while this...
Trends in the Medical Device Market: Accelerating Product Launch, Managing Risk
As we do each year, Launch Team has paired up with Novatek to take a close look at the current trends, changes and technologies that are impacting...
Product Launch & Inbound Strategy: Is the Blog Dead?
Is the blog dead? Marketing gurus have predicted the death of blogging on and off since 2009. In niche industries like optics and photonics, advanced...
Reaching Your Customers' Customers: Market Outlook in Additive Manufacturing & Automation
FABTECH in Chicago represents some of the fastest growing segments in U.S. manufacturing today, including laser marking and automation. Attendees are...
Coping with Q4 Pressures: Sell More, Spend Less
It's the fourth quarter, and everyone is under pressure to close the year strong. For most companies, that means a mandate to cut spending and close...
Marketing Metrics Play a Role in Marketing & Sales Alignment
I often hear from companies that their marketing team collects data for data's sake—that they are mired in the minutia of marketing analytics, which...
7 Tips on Crisis Communication Every Business Should Know
Lessons from Upstate Social Sessions 2017 Last month I attended Upstate Social Sessions, a day-long conference in Rochester, NY focused on social...
Organization and a Little Chaos: Ingredients for Success in Work and Life ― Meet Aimee Schenck
Aimee Schenck | Program Manager While at work, you are most likely to find Aimee bouncing between projects, organizing different client activities,...
Do You Need a Salesforce.com Implementation Partner or a Consultant?
One of the main decisions an Executive has to make regarding Salesforce.com is who is going to implement and support your solution. I have been in...
Are You Ready for Salesforce Lightning?
Salesforce.com has been talking about Lightning for over a year. It is on the way, and now is the time to start planning for it.