Buyer behaviors continue to change, as do their expectations from your business. People don’t want to be sold to — they want to research their options before they even reach out to your company. This puts inbound marketing at the forefront of your strategy.
When a prospect is researching online, your products or services need to be served up. That’s where inbound marketing comes in. Content development, SEO, and social media activities help attract qualified leads to your site, where your sales and marketing tactics will continue engaging with them.
Inbound marketing is an important part of your overall marketing strategy, so it’s important to consider the larger scheme of how your business approaches sales and service.
These terms are similar, but different. Content is the center of your overall inbound strategy. The content you develop, such as articles, white papers, and social media posts, grab your persona’s attention and drive qualified traffic to your website.
But it isn’t just writing about your product or service; your content must deliver the right message at the right time to the right audience. Above all, your message must provide value to the reader in a clear and concise way.
With a mix of technical writers and content developers on staff, we produce content that goes well beyond what a typical marketing agency provides. In the highly technical industries we serve, our content development process provides clients with the educational content that will drive leads at the right technical level for their prospect, while reducing the load on your team.
Inbound marketing is the creation and optimization of quality content that pulls in prospects at their point of interest. It’s focused on customer’s needs, language, interest, and timing. Particularly in the industries we serve, sales cycles are long and inbound marketing can help you reach customers at the right level at the right time.
Your customer’s buying journey isn’t linear—consider their entire experience. We consider the full picture, putting in place the strategy, content and experience that supports your customer. Some of the strongest revenue gains have come from:
Our team works within various inbound marketing platforms including HubSpot and SharpSpring.
If you’re ready to implement marketing technology, we’ll recommend the right-fit solution for you, implement the platform, and train your team so you can get moving.
“Working with Launch is easy. Everybody is customer focused and working hard to make us successful.”