Your Marketing as a Service Team

Sarah Holland

Director of Operations

As a former product manager with marketing experience from Fortune 100 to small business, Sarah has walked in the shoes of our clients, and works hard to ease their workload by ensuring smooth execution of client strategy. Certified in both HubSpot and Pardot, Sarah has the breadth of technical, strategic and operational knowledge to manage the work of our growing team.

Experience:

• One Down Consulting, Partner
• BlackTab Group, Director of Marketing
• Colgate-Palmolive, Product Manager
• Nabisco, Associate Brand Manager

Education:

• MBA, University of North Carolina at Chapel Hill – Kenan-Flager Business School
• B.A. in English, Hamilton College

Madison Jacobs

Design Manager

Madi is always up for a creative challenge. She specializes in graphic design, developing trade show graphics, advertisements, white papers, social media images, and other materials that tell clients’ stories visually and strengthen their brand. Whether you’re in the business of medical devices, engineering services, complex instrumentation, or the next big technology, Madi’s attention to detail and diverse marketing and communication experience will help drive results.

Experience:

• Launch Team Inc., Graphic Designer
• Perry's Ice Cream, Marketing Communications Coordinator
• Allied Integrated Marketing, Promotions Specialist

Education:

• B.S. Digital Media Arts and Communication Studies, concentrations in public relations and advertising, certificate in marketing, Canisius College

Aimee Schenck

Program Manager

Mary Crowley

Project Manager

Mary helps Launch and their clients stay up to date on the latest marketing tactics and best practices. With a degree in psychology and experience in customer service, Mary is curious about the motivations and drivers of human decision-making. She loves testing benchmarks and metrics to help clients hit their marketing goals. With client success at top of mind, Mary is always finding new opportunities and ways to dive deeper with clients and the internal team!

Experience:  

• Launch Team Inc., Digital Marketing Specialist
• Launch Team Inc., Marketing Intern
• Peer Assistant, Center for Career and Academic Planning, St. John Fisher College 

Education:  

• B.S. Psychology, minors in Marketing and Media & Communications, St. John Fisher College 

Jordan Gipson

Project Manager

Jordan is a strong writer and analytical thinker and is passionate about creating marketing content and analyzing data. He has previously worked in marketing, sales, and human resource roles and has developed strong people skills to accompany his marketing abilities. Jordan is always eager to learn more and can’t wait to see where he goes from here.

Experience:  

• Marketing and Sales Intern, Leonardo
• Marketing Intern, Launch Team Inc.

Education:  

• B.S. Marketing, Arizona State University

Preethi Mangadu

Project Manager

Preethi is passionate about tackling and helping clients with the ever-changing marketing trends in the digital age. Previously studying and working in media and editorial, she has gathered a diverse skillset including, consulting, social media marketing, digital writing, management, audio production, and more. Preethi hopes to continue growing professionally while helping clients succeed in the current technological era.

Experience:  

• Editorial Intern at BetterWork Media Group
• News & Culture Director at KTSW 89.9
• Social Media Coordinator at the Texas State University Writing Center

Education:  

• B.A. Mass Communications, Texas State University

Alison Arnold

Content Marketing Manager

Alison supports clients' goals by connecting strategic initiatives with content marketing best practices. She brings a strong writing background and over 25 years of B2B marketing experience to the team. From content planning to web copy to press releases and everything in between, Alison’s diverse skillset helps our clients deliver concise messaging that performs.

Experience:

• Paychex, Marketing Content Program Manager
• Arnold Magnetic Technologies, Marketing Manager
• LaBella Associates, Marketing Coordinator

Education:

• B.A. in Communication (journalism track), Minor in PR, SUNY Geneseo

Gaynor Meilke

Market Research Specialist

Gaynor is an experienced market researcher with deep knowledge of consumer behavior, market research methodologies, public relations strategies, and digital marketing. She approaches every engagement with a strategic mindset, a keen ability to align effective tactics with key objectives, and the tenacity to get things done. Gaynor gives businesses the insight they need to create brands that add value inside and outside of their organizations.

Experience:

• Launch Team Inc., Market Research Specialist
• Charisma Ink, Owner

Education:

• B.AS. Consumer Studies and Marketing, University of Guelph
• Graduate Studies in Public Relations and Corporate Communications, Fanshawe College
• M.S. Integrated Marketing Communications, Eastern Michigan University

Kara Leonard

Content Marketing