Your Marketing as a Service Team

Our flexible team of specialists is focused on solving your business challenges. Over the course of your project, you'll come to think of our full team as your team.

Let's Talk

Learn more about the people assigned to your project.

When you work with us, you'll have access to the depth and breadth of our experts. We work hard to blend our approach and style with your team's day-to-day operations.

Our process is fast-paced and results-oriented. We take responsibility for timelines, developing a quick and effective approval process to stay on track. No matter what stage of the process you're in or the information you have available, we find ways to ensure value.

Michele Nichols

President

Michele creates marketing programs that better serve our clients. As president of Launch Team, she understands the role marketing plays and the pressures and realities of owning a business.

Sarah Holland

Director of Operations

Sarah has walked in the shoes of our clients and works hard to ease their workload by ensuring smooth execution of client strategy.

Madison Jacobs

Design Manager

Madi is always up for a creative challenge. She specializes in graphic design, developing materials that tell clients’ stories visually and strengthen their brand.

Aimee Schenck

Program Manager

Aimee loves the challenge of writing about new technologies and sharing her social and visual media skills with Launch Team clients.

Mary Crowley

Project Manager

Mary helps Launch and its clients stay up on the latest in marketing tactics and best practices.

Jordan Gipson

Project Manager

Jordan is a strong writer and analytical thinker and is passionate about creating marketing content and analyzing data.

Preethi Mangadu

Project Manager

Preethi is passionate about tackling and helping clients with the ever-changing marketing trends in the digital age.

Gaynor Meilke

Market Research Specialist

Gaynor is an experienced market researcher with deep knowledge of consumer behavior, market research methodologies, public relations strategies, and digital marketing.

Kara Leonard

Content Marketing

Kara has over 20 years of experience developing impactful marketing content for a variety of audiences.

Sarah Holland

Director of Operations

As a former product manager with marketing experience from Fortune 100 to small business, Sarah has walked in the shoes of our clients, and works hard to ease their workload by ensuring smooth execution of client strategy. Certified in both HubSpot and Pardot, Sarah has the breadth of technical, strategic and operational knowledge to manage the work of our growing team.

Experience:

One Down Consulting, Partner
BlackTab Group, Director of Marketing
Colgate-Palmolive, Product Manager
Nabisco, Associate Brand Manager

Education:

MBA, University of North Carolina at Chapel Hill – Kenan-Flager Business School
B.A. in English, Hamilton College

Madison Jacobs

Design Manager

Madi is always up for a creative challenge. She specializes in graphic design, developing trade show graphics, advertisements, white papers, social media images, and other materials that tell clients’ stories visually and strengthen their brand. Whether you’re in the business of medical devices, engineering services, complex instrumentation, or the next big technology, Madi’s attention to detail and diverse marketing and communication experience will help drive results.

Experience:

Launch Team Inc., Graphic Designer
Perry's Ice Cream, Marketing Communications Coordinator
Allied Integrated Marketing, Promotions Specialist

Education:

B.S. Digital Media Arts and Communication Studies, concentrations in public relations and advertising, certificate in marketing, Canisius College

Aimee Schenck

Program Manager

A strong writer with broad training across a variety of marketing applications, Aimee loves the challenge of writing about new technologies and sharing her social and visual media skills with Launch Team clients. Aimee has used her marketing and promotion skills to help grow an entrepreneurial business near her hometown of Jasper, NY. She has also worked in account management, maximizing clients’ advertising spend and helping them target key audiences. Aimee’s favorite part of her job with Launch Team is managing the many moving pieces of clients’ ongoing marketing plans and applying her writing skills across their programs. The challenges brought by each client intrigue Aimee and push her to find the best solutions to the toughest marketing questions.

Experience:

Launch Team Inc., Inbound Marketing Specialist
DAC Group, Directional Media Consultant
Elegance Bridal and Formals, Marketing Manager

Education:

B.A. Communication/Journalism, minors in Human Resources and Pre-Law, St. John Fisher College

Mary Crowley

Project Manager

Mary helps Launch and their clients stay up to date on the latest marketing tactics and best practices. With a degree in psychology and experience in customer service, Mary is curious about the motivations and drivers of human decision-making. She loves testing benchmarks and metrics to help clients hit their marketing goals. With client success at top of mind, Mary is always finding new opportunities and ways to dive deeper with clients and the internal team!

Experience:

Launch Team Inc., Digital Marketing Specialist
Launch Team Inc., Marketing Intern
Peer Assistant, Center for Career and Academic Planning, St. John Fisher College

Education:

B.S. Psychology, minors in Marketing and Media & Communications, St. John Fisher College

Jordan Gipson

Project Manager

Jordan is a strong writer and analytical thinker and is passionate about creating marketing content and analyzing data. He has previously worked in marketing, sales, and human resource roles and has developed strong people skills to accompany his marketing abilities. Jordan is always eager to learn more and can’t wait to see where he goes from here.

Experience:

Marketing and Sales Intern, Leonardo
Marketing Intern, Launch Team Inc.

Education:

B.S. Marketing, Arizona State University

Preethi Mangadu

Project Manager

Preethi is passionate about tackling and helping clients with the ever-changing marketing trends in the digital age. Previously studying and working in media and editorial, she has gathered a diverse skillset including, consulting, social media marketing, digital writing, management, audio production, and more. Preethi hopes to continue growing professionally while helping clients succeed in the current technological era.

Experience:

Editorial Intern at BetterWork Media Group
News & Culture Director at KTSW 89.9
Social Media Coordinator at the Texas State University Writing Center

Education:

B.A. Mass Communications, Texas State University

Gaynor Meilke

Market Research Specialist

Gaynor is an experienced market researcher with deep knowledge of consumer behavior, market research methodologies, public relations strategies, and digital marketing. She approaches every engagement with a strategic mindset, a keen ability to align effective tactics with key objectives, and the tenacity to get things done. Gaynor gives businesses the insight they need to create brands that add value inside and outside of their organizations.

Experience:

Launch Team Inc., Market Research Specialist
Charisma Ink, Owner

Education:

B.AS. Consumer Studies and Marketing, University of Guelph
Graduate Studies in Public Relations and Corporate Communications, Fanshawe College
M.S. Integrated Marketing Communications, Eastern Michigan University

Kara Leonard

Content Marketing

Kara has over 20 years of experience developing impactful marketing content for a variety of audiences. Always curious, she loves learning about different industries, new products, and cutting-edge technologies and using her knowledge and skills to support client success. With an eye for detail, Kara is passionate about crafting content that helps clients reach their target audience effectively.

Experience:

Kara Leonard Consulting, Marketing Content Development
AJL Manufacturing, Business Development Manager
Rochester Institute of Technology, Assistant Director of Recruiting

Education

B.S. in Business Administration, Concentration in Marketing, Rochester Institute of Technology
MBA, Rochester Institute of Technology
AA, Graphic Design and Illustration, Madison Area Technical College

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About Us

Your Marketing as a Service Team

Our flexible team of specialists is focused on solving your business challenges. Over the course of your project, you'll come to think of our full team as your team.