B2B Sales & Marketing Automation

Drive Leads & Manage Sales Through Automation

Marketing automation can improve conversion rates by 300% — if you have the tools, people and process in alignment with customer needs.

Launch Team helps B2B companies optimize a sales and marketing strategy, process, and tech stack, meeting you where you're at. Platform-agnostic and customer-focused, Launch can assess your current state and streamline your process and tools to increase sales.

Launch Team
              
Starts with business goals, customer journeys, and sales process.
Focuses on pipeline growth and revenue outcomes.
Understands long sales cycles, technical buyers, and complex purchasing decisions.
Designs automation around your unique audiences.

Typical Marketing Automation Agency
                
Starts with software implementation.
Focuses on platforms and features.
Assumes all industries have similar buying cycles. 
Builds workflows based on generic templates.
Delivers technology and moves on.

Signs Your Sales & Marketing Systems Need Optimization

Despite the challenges, customers now expect personalized marketing and seamless sales and service across channels and platforms. Targeting and engaging your prospective customers has gotten more complicated as AI search, social media, and mobile usage have increased.

You may need to optimize your technology if:

Lead follow-up is slow or inconsistent
Revenue forecast is a guess
Too many customer data siloes
Marketing and sales use different definitions of a qualified lead

We optimize your multi-channel online marketing to be more effective and efficient by automating routine tasks. We'll personalize and support your customers' buying journeys while saving your sales and marketing time and energy.

Create a More Efficient Growth System

Where are leads falling through the cracks?

Launch Team helps B2B organizations turn disconnected sales and marketing efforts into a streamlined revenue engine. We implement and optimize marketing and sales automation platforms that connect your CRM, automate lead nurturing, improve pipeline visibility, and eliminate manual tasks.e result is a more efficient process that helps your team engage prospects faster, shorten sales cycles, and scale growth with confidence.

Stop the bottlenecks in your process

Launch Team's Approach to Sales & Marketing Automation

We start with the basics: why, when, and how customers use your product or service. We focus on understanding your technology, the sales dynamics and market drivers affecting your sales, and the proven keys to success of specific campaigns before we implement automation.

To optimize your marketing and sales automation, our process is based on:

Market research and voice of the customer

Inbound marketing strategies

Marketing asset development

Customer personas and journeys

Marketing automation, workflow, and lead follow-up best practices

Sales and marketing alignment

At Launch Team, we look at your market and opportunities from the perspective of your customers, your customers' customers, your competition, and your sales force to determine the best sales and marketing systems.

Discuss Your Automation Goals

Qualified Leads

A metrology company facing little to no increase in high-quality leads.
Launch a lead generation campaign using growth marketing strategies that increased qualified leads 400% year-over-year.

Content Strategy

Unclear value proposition for photonics products/platforms across channels.
Optimizing B2B content marketing strategy and addressing the buyers’ pain points through social media, email, website, and long-form content pieces.

Standardized Tech Stack

CRM and sales tools not set up to support long sales cycles.
Standardizing marketing and sales automation tech stack and training staff to implement it into their daily workday.

Go-to-market Strategy

An optics company needing to enter the semiconductor market.
Creating and executing an account-based marketing (ABM) plan, including a complete go-to-market strategy.