The semiconductor market is the centerpoint of growth in AI, tech, and quantum, impacting photonics, datacenters, and materials science. Entering this market presents enormous opportunity and barriers. Launch Team has worked throughout the semiconductor industry, helping companies position technologies, launch new products, and get designed in on semiconductor tools and critical processes.
Traditional marketing tactics won't achieve the ROI you need. Launch Team has demonstrated its ability to create new opportunities in semiconductor worth hundreds of millions for its clients.
How Launch Team Helps
There may only be 10-20 semiconductor companies in the world that are the right fit for your technology, but represent tens or hundreds of millions in new revenue. We help you create competitive advantage, build brand credibility, and drive qualified leads.
The semiconductor market is complex, regulated and highly segmented. identify the right fit, competitive advantage, and messages that resonate with decision makers.
White papers, editorials, videos— technical credibility drives leads and lands pilots. With a strong track record in semiconductor content marketing, we can communicate your value at the right technical level for your prospects.
Build consistent content and campaigns designed for long sales cycles and qualified evaluations. Account-based marketing, or ABM, is especially effective in semiconductor, with marketing and sales working in tandem to land significant opportunities.
Common challenges we solve in semiconductor marketing
Finding the fit. Deep market research helps you navigate the technology landscape.
The semiconductor ecosystem demands rigor from its supply chain. Marketing can prove your ability to scale and support 24/7 operations.
Turn interest and awareness into demand and qualified conversions.
You need a marketing strategy that effectively reaches the right people in the right companies. We can help you navigate the semiconductor market, with the technical chops for compelling marketing.
One illumination company's fate was tied to their one major Semiconductor customer, with little presence in the rest of the market. Solution: With Launch Team acting as their marketing department, the company was able to launch new products, expand into other key semiconductor accounts, doubling their revenue while diversifying their risk.
Unclear value proposition for photonics products/platforms across channels. Optimizing B2B content marketing strategy and addressing the buyers’ pain points through social media, email, website, and long-form content pieces.
Standardized Tech Stack
CRM and sales tools not set up to support long sales cycles. Standardizing marketing and sales automation tech stack and training staff to implement it into their daily workday.
Go-to-market Strategy
An optics company needing to enter the semiconductor market. Creating and executing an account-based marketing (ABM) plan, including a complete go-to-market strategy.
“Now we're moving! We've gotten more done this month than we have in the last year.”
CEO, Semiconductor Illumination Company Silicon Valley, CA
Consider ABM, or account-based marketing. This highly targeted approach lets marketing and sales work hand in hand to target and land right-fit opportunities.
Yes. From PIC simulation software to motion control to optical systems and semiconductor tools, we have worked to launch products and technologies throughout the semiconductor market.
Technical content marketing works hand in hand with account-based marketing to target multiple decision makers at the right level. Think cohesive campaigns--white papers, PR, email, sales outreach, web and targeted social ads to build brand recognition and generate leads.
Our team understands your technical markets and complex buying cycles.
In a 30-minute strategy-first call, we’ll clarify your story, identify audience fit, and outline practical next steps.
