Product Launch

A Proven Go-To-Market Plan for New Product Launch

You’ve spent months, maybe years, developing your advanced technology. Now it's finally ready to hit the market, and you want to ensure its success.

It’s our priority to get your product or service to market quickly and effectively. We will work with you throughout every stage of your launch to create winning strategies that let you begin selling. Our proven process uses an integrated approach to deliver targeted leads and maximum ROI.

Working together, we will determine a timeline that meets the needs of your launch, ensuring that you go to market on time and on budget.

B2B Marketing Strategy That Follows Product Development

A successful product launch depends on a coordinated strategy supported by integrated sales and marketing activities. While bringing a product to market isn't a linear process, you can bucket your go-to-market activities in stages that closely follow product development cycles. When your product development team is ready for launch day, you will be, too.

Research & Development

While the product team works on product development, you're identifying trends, markets, geographies, competitors, and patents.

How we help:

Marketing assessment
Market research, localization, entering the US market
Voice of the Customer (VOC)
Competitive analysis
Product naming and patent research

Prototype

Building and testing a looks-like, works-like model applies to marketing, too. Use this time to develop clear key messages and branding elements that resonate with potential buyers.

How we help:

Branding, positioning
Value proposition
Sales channel strategy
Inbound marketing to create interest & demand
Managing change

Production

Here's where your planning comes to life. Ramp up marketing activities using your key messages and target personas - think ads, articles, social media posts, and press releases in preparation for launch.

How we help:

Launch

It's launch day — you've done all the pre-work, so it's time to go live. Watch your marketing metrics jump as customers and prospects engage with your content.

How we help:

Lead generation
Social media
Internal communications
Buyer behavior
Closed-loop metrics

Localization & Entering US Markets

Do you have the key messages in place that speak to the right personas in your target geographies? Product positioning in the US is presents unique challenges that require strategic planning, clean implementation, and KPI reporting.

Use our team's experience in product launch for global companies to help you quickly and efficiently enter the US market.