Product Launch Services for Technical Industries
A Proven Go-To-Market Strategy for B2B Product Launches
You've spent months, maybe years, developing your advanced technology, but now you need to ensure its success in the market. And that's what Launch Team specializes in.
For over 40 years, we have helped B2B deep tech organizations plan and execute product launches by aligning market research, product positioning, messaging, sales enablement, and lead generation to hit revenue targets.
How To Go From Product Development to Market Readiness
Product launch success depends on a well-timed, coordinated strategy in line with customer demand. It's not a linear process, but organizations must research their desired market, align internal teams, and create a messaging strategy that resonates with buyers.
"I feel lucky to have found Launch. They are responsive, efficient, and truly feel like part of my marketing team. They have helped me grow sales dollars from leads. Last year, we exceeded the prior year by 30 or 40% and we are on the same trajectory this year."
Irma Aguilar, Global Marketing Communications
Important considerations for product launches include:
- Product positioning in the market
- Engineering, marketing, and sales alignment
- Customer needs and market-growth opportunities
- What metrics and ROI determine a successful launch
- How momentum will be sustained beyond launch day
We get your technology, and bring your product to market quickly and effectively. Together, we'll build a launch roadmap that delivers targeted leads, maximizes ROI, and exceeds your goals.
Qualified Leads
A metrology company facing little to no increase in high-quality leads.
Launch a lead generation campaign using growth marketing strategies that increased qualified leads 400% year-over-year.
Content Strategy
Unclear value proposition for photonics products/platforms across channels.
Optimizing B2B content marketing strategy and addressing the buyers’ pain points through social media, email, website, and long-form content pieces.
Standardized Tech Stack
CRM and sales tools not set up to support long sales cycles.
Standardizing marketing and sales automation tech stack and training staff to implement it into their daily workday.
Go-to-market Strategy
An optics company needing to enter the semiconductor market.
Creating and executing an account-based marketing (ABM) plan, including a complete go-to-market strategy.
Haskel, a division of Ingersoll Rand, launched the Nano fueling station in Europe, overachieving sales with the support of Launch Team. This was more than a product launch, it was a movement to bring a change to hydrogen fueling for big and small fleets, requiring education and adoption in communities, overcoming misconceptions, driver fear and creating buy-in from multiple stakeholders.
How Launch Team Supports Product Launches
What's the right timing for product launch preparation? Launch can help increase customer focus and create momentum at every stage. We work alongside your team throughout the product lifecycle, helping align market insight, positioning, marketing, sales, and launch activities to support a successful market introduction.
Research & Development
- Market research to identify gap
- Voice of the customer
- Application and market identification
- Competitive landscape
Production
- Sales strategy and enablement
- Sales toolkit and collateral
- Education and demand creation
- Pre-launch lead generation
Launch
- Lead generation
- Social media
- Technical content
- Website strategy
- Account-based marketing
R&D
How we help:
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Market research to identify gap
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Voice of the customer
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Application and market identification
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Competitive landscape
Prototype
How we help:
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Market positioning and messaging
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Sales channel strategy
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Naming and branding
Production
How we help:
- Sales strategy and enablement
- Sales toolkit and collateral
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Education and demand creation
-
Pre-launch lead generation
Launch
How we help:
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Lead generation
- Technical content
- Website strategy
- Account based marketing
Your Launch Plan to Hit Sales Targets & ROI.
Our team has experience building product launch plans for global technology markets. We'll keep your team aligned, your timeline on track, and your growth goals in focus.
Product Launch Resources for B2B Deep Tech Industries
Explore real-world insights, frameworks, and best practices for product launches and for navigating the path from development to market adoption.
Qualified Leads
A metrology company facing little to no increase in high-quality leads.
Launch a lead generation campaign using growth marketing strategies that increased qualified leads 400% year-over-year.
Content Strategy
Unclear value proposition for photonics products/platforms across channels.
Optimizing B2B content marketing strategy and addressing the buyers’ pain points through social media, email, website, and long-form content pieces.
Standardized Tech Stack
CRM and sales tools not set up to support long sales cycles.
Standardizing marketing and sales automation tech stack and training staff to implement it into their daily workday.
Go-to-market Strategy
An optics company needing to enter the semiconductor market.
Creating and executing an account-based marketing (ABM) plan, including a complete go-to-market strategy.
Scale your marketing without adding headcount.
See how our fractional marketing retainer helps companies drive qualified leads, improve ROI, and move faster.
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Marketing Roadmap
Build a strategic launch plan with a step-by-step marketing roadmap designed to align teams, prioritize activities, and measure ROI from day one.
Product Launch Checklist
Keep every detail on track with a practical product launch checklist that helps your team stay organized, aligned, and launch-ready.
Product Launch Planner
Plan, manage, and execute your launch with confidence. Use this fillable planner to map key milestones, track progress, and keep your launch moving forward.
Product Positioning
Develop a differentiated market position and compelling messaging that clearly communicates your value to the customers who matter most.