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Social Media Marketing

Meet and Educate your Customers Where They Are

Business leaders realize that social media networks offer tangible value in generating awareness and building relationships that ultimately result in increased leads and revenue.

Many companies use social media only as a means of broadcasting a message, of getting their product or service “out there.” But this approach often leads to weak lead generation.

Your prospects want to be educated. They are looking to improve personally and professionally. Often they are simply searching the web for info – other times they are researching products or services to solve a specific need.

That's where a well-executed social media strategy -a part of inbound marketing- proves itself.

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Advantages of Social Media:

  • Generate leads
  • Build brand loyalty
  • Be part of the technology conversation
  • Gain audience insight
  • Increase the quality of web traffic
  • Engage with prospects
  • Monitor and respond to customer feedback
  • Promote your products, content, and culture
  • Improve employee engagement

Client Success: Epicur Pharma

We developed a social media strategy that combined organic and paid social campaigns targeted at increasing brand awareness and growing followers.

Epicur's social following has seen a 4X increase and social media growth has helped the organization hit website traffic targets year over year. 

Dive into our paid social media work.

Read the Case Study

 

Start Marketing with Social Media

Launch Team helps technology companies reach the right audience on the right channels in order to build awareness and generate leads. When employed as part of an inbound marketing strategy, we can help you best leverage social media.

 

What we do:

  • Assess the channels that best reach your audience
  • Develop a social media strategy
  • Set up and optimize social media profiles
  • Create a style guide to stay on-brand
  • Train your team on social media best practices
  • Execute and optimize
  • Build engagement
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Social media is involved in so much of our work. Take a look.

Unsure how social media fits in your marketing plan? 


Request a consult