3 min read
The Social Dilemma: Impact of Social Media in B2B
B2B marketing and sales are changing fast, and while experience matters, we need to keep up with the latest. Launch...
Social Media Marketing
Meet and Educate your Customers Where They Are
Business leaders realize that social media networks offer tangible value in generating awareness and building relationships that ultimately result in increased leads and revenue.
Many companies use social media only as a means of broadcasting a message, of getting their product or service “out there.” But this approach often leads to weak lead generation.
Your prospects want to be educated. They are looking to improve personally and professionally. Often they are simply searching the web for info – other times they are researching products or services to solve a specific need.
That's where a well-executed social media strategy – a part of inbound marketing –proves itself.
4x increase in social following
Client Success: Epicur Pharma
We developed a social media strategy that combined organic and paid social campaigns targeted at increasing brand awareness and growing followers.
Epicur's social following has seen a 4X increase and social media growth has helped the organization hit website traffic targets year over year.
Dive into our paid social media work.
Start Marketing with Social Media
Launch Team helps technology companies reach the right audience on the right channels in order to build awareness and generate leads. When employed as part of an inbound marketing strategy, we can help you best leverage social media.
What we do:
- Assess the channels that best reach your audience
- Develop a social media strategy
- Set up and optimize social media profiles
- Create a style guide to stay on-brand
- Train your team on social media best practices
- Execute and optimize
- Build engagement
Social media is involved in so much of our work. Take a look.
