3 min read
The Social Dilemma: Impact of Social Media in B2B
B2B marketing and sales are changing fast, and while experience matters, we need to keep up with the latest. Launch...
Business leaders realize that social media networks offer tangible value in generating awareness and building relationships that ultimately result in increased leads and revenue.
Many companies use social media only as a means of broadcasting a message, of getting their product or service “out there.” But this approach often leads to weak lead generation.
Your prospects want to be educated. They are looking to improve personally and professionally. Often they are simply searching the web for info – other times they are researching products or services to solve a specific need.
That's where a well-executed social media strategy – a part of inbound marketing –proves itself.
We developed a social media strategy that combined organic and paid social campaigns targeted at increasing brand awareness and growing followers.
Epicur's social following has seen a 4X increase and social media growth has helped the organization hit website traffic targets year over year.
Launch Team helps technology companies reach the right audience on the right channels in order to build awareness and generate leads. When employed as part of an inbound marketing strategy, we can help you best leverage social media.
What we do:
Social media is involved in so much of our work. Take a look.
Jan 22, 2024 by Michele Nichols
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