In order to effectively sell, you'd better understand who is buying. Whether positioning your company, division, or product, Launch Team can identify and communicate your unique value proposition.
Our proven positioning process works to narrow your focus by developing distinct buyer personas and crafting a message that resonates. We help you develop a marketing plan that is actionable and measurable.
Typically preceded by a marketing assessment, the positioning process begins with market research and prospect interviews, culminating in a positioning workshop that gets your key players – leadership, sales, marketing, customer service, engineering, even HR – aligned on a go-to-market plan.
Strong positioning lets you focus on the customer's problem – not the product. It helps you understand how buyers perceive you and your competitors, and it enables you to deliver a sharp, clear, simple message that speaks the language of the customer. Launch Team will work with you to develop a brand positioning strategy that sets you up for long-term success. Most clients can expect outcomes including:
Workshops also provide the necessary input to create your marketing roadmap. This multi-channel roadmap helps you reach customers in the right place at the right time.
Companies look to us to guide their branding, most often when they're in pivotal stages such as entering a new market, completing an acquisition, increasing business development, or implementing a new business model. Brand recognition, aided by proper positioning, is key to building a customer base and establishing brand loyalty. If you're looking to refresh your brand and set your business apart, we'll work with you to:
"Launch Team branded Sydor Optics, and we receive compliments on their work to this day."
“Our rebranding efforts have paid off phenomenally. We blew our sales goals out of the water.”