Digital Transformation



Industry spending on digital transformation is doubling each year, as companies recognize the need to change the customer experience to compete. 

Digital Transformation

B2B customer expectations have changed rapidly due to remote and hybrid work environments, and our personal buying behaviors beginning to match B2C. We demand a streamlined, personalized digital buying journey that anticipates our needs. The same digital transformation strategies that address the customer experience in sales, marketing, and service have the potential to transform every aspect of business operations. When done well and in line with company strategy, digital transformation has the potential to increase revenue, customer loyalty, employee engagement, and margins.

So what's driving digital transformation?

The same forces that are driving nearly every business today: demands for improved customer experience, transparency, personalization, inclusivity, and community.

Read the Use Case


Digital Transformation Definition

Digital transformation is more than the selection and implementation of a new tool—it is a strategic rethinking of how a company delivers value to customers. Digital transformation cannot be an IT-led initiative—if it is to reach its full potential, it needs to be a strategic shift with measurable business outcomes, which breaks through silos to impact every facet of a company’s processes, culture, and customer experience.

Successful digital transformation strategies include the following elements:


As many as 70% of digital transformations fail.

How can your organization realize its full potential?


Download our Digital Transformation eBook