Industry spending on digital transformation is doubling each year, as companies recognize the need to change the customer experience to compete. B2B customer expectations have changed rapidly due to remote and hybrid work environments, and our personal buying behaviors beginning to match B2C. We demand a streamlined, personalized digital buying journey that anticipates our needs. The same digital transformation strategies that address the customer experience in sales, marketing, and service have the potential to transform every aspect of business operations. When done well and in line with company strategy, digital transformation has the potential to increase revenue, customer loyalty, employee engagement, and margins.
Successful digital transformation strategies include the following elements:
Launch is experienced in partnering with companies through any and every stage of digital transformation. We can support the strategy and execution of your digital change plan to meet your vision and business outcomes.
Digital transformation is more than the selection and implementation of a new tool—it is a strategic rethinking of how a company delivers value to customers. Digital transformation cannot be an IT-led initiative—if it is to reach its full potential, it needs to be a strategic shift with measurable business outcomes, which breaks through silos to impact every facet of a company’s processes, culture, and customer experience.
The same forces that are driving nearly every business today: demands for improved customer experience, transparency, personalization, inclusivity, and community.