B2B Growth Marketing & Fractional CMO Services
Driving Lead Generation, Product Launches, & Marketing Positioning
Launch Team works internationally in niche B2B deep tech markets. We’re used to partnering with cross-functional teams remotely, bringing fresh thinking, added bandwidth, and forward momentum to help you launch new products, enter new markets, and drive meaningful growth.
First 90 days
Kickoff
B2B marketing strategies and internal housekeeping
Identify top priorities
Marketing assessment, competitive analysis, go-to-market strategy
Identify top priorities
Initial results
Traffic, leads, opportunities
What Happens in the First 90 Days?
Every niche market engages differently. At kickoff, we cover both B2B marketing strategies and internal housekeeping:
- Revenue goals
- Competitive landscape
- Business initiatives in play
- Technology overview
We'll get access to the tech stack and marketing channels, set up a recurring meeting, and identify points of contact.
From there, we’re off and running, typically with a marketing assessment, competitive analysis, and go-to-market strategy. We’ll choose top priorities together, with delivery and initial results in the first 90 days. You should see these marketing efforts begin to pay off in traffic, leads, and opportunities.
Fixed-Price Project
One-time or out-of-scope work provides a clear, predictable way to tackle immediate needs with a dedicated team
Website updates
CRM setup
Trade show design
Strategy sessions
Most Cost Effective
Marketing Retainer
Ongoing access to a full, embedded team delivering proactive support aligned to your long-term goals while reducing overall marketing costs
Lower cost than building an in-house team
Predictable investment
Deeper understanding of your business
Think of us as your fractional CMO, an extension of your team.
We typically work on a fixed-price project or retained basis, taking on the risk and learning curve so you don’t have to. We flex to fit your process and review timelines with:
- Strong project management and accountability
- Strategy meetings in line with your product launch
- Weekly status reports and project dashboards
- Monthly metrics and quarterly account reviews
- Continuous learning on industry best practices and marketing trends
- Agile methodology, prioritizing weekly “sprints”
Start with a focused strategy conversation. Request a free 30-minute session to explore where you are and where to go next.
“Now we’re moving! We’ve gotten more done this month than we have in the last year.”
—CEO, Semiconductor Illumination Company
Silicon Valley, CA
What Happens in the First 90 Days?
Every niche market engages differently. At kickoff, we cover both B2B marketing strategies and internal housekeeping:
- Revenue goals
- Competitive landscape
- Business initiatives in play
- Technology overview
We'll get access to the tech stack and marketing channels, set up a recurring meeting, and identify points of contact.
From there, we’re off and running, typically with a marketing assessment, competitive analysis, and go-to-market strategy. We’ll choose top priorities together, with delivery and initial results in the first 90 days. You should see these marketing efforts begin to pay off in traffic, leads, and opportunities.
A Practical B2B Marketing Approach
Great B2B marketing isn’t built on rigid playbooks. It’s built on understanding your team, your buyers, and what it actually takes to drive growth. Our approach is grounded in empathy, flexibility, collaboration, and curiosity, so we can adapt quickly, integrate seamlessly, and deliver work that moves the needle.
Empathy
Many of us have worked in your roles and know the pressure you’re under to drive growth, align teams, and show results. We’ll do everything we can to support not just your company, but your success as a marketing leader.
That same empathy makes us very, very good at understanding your target customer and setting a B2B buyers’ journey that works.
Flexibility
Effective fractional marketing requires flexibility. Every company has its own review process, brand standards, constraints, and internal processes. We work to learn these quickly and adapt to suit your needs.
Collaboration
Have an existing preferred vendor, internal webmaster or other resources? Launch plays well with others. We’re always happy to collaborate.
Curiosity
Strong B2B marketing strategy starts with a deep understanding. We’ll deep-dive into your technology, competitors, and customers to hit on a competitive advantage and compelling message that inspires action and drives measurable results.
Qualified Leads
A metrology company facing little to no increase in high-quality leads.
Launch a lead generation campaign using growth marketing strategies that increased qualified leads 400% year-over-year.
Content Strategy
Unclear value proposition for photonics products/platforms across channels.
Optimizing B2B content marketing strategy and addressing the buyers’ pain points through social media, email, website, and long-form content pieces.
Standardized Tech Stack
CRM and sales tools not set up to support long sales cycles.
Standardizing marketing and sales automation tech stack and training staff to implement it into their daily workday.
Go-to-market Strategy
An optics company needing to enter the semiconductor market.
Creating and executing an account-based marketing (ABM) plan, including a complete go-to-market strategy.
8 Vetting Questions for Choosing a B2B Growth Marketing Agency
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How is your agency staffed—full-time or freelance?
This impacts the time you spend getting people up to speed, and your agency's ability to meet commitments. Launch's core team is full time, with long-term partners in certain specialities, like videography and animation graphics.
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Who would be my point of contact?
Will you work with the same people you've been speaking with? What does handoff look like? At Launch, you will have a project manager as your main point of contact, but will work directly with a principal and get to know the full team over time.
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Do you have clients in my industry who will speak with me as a reference?
Your peers in the industry will tell you the real story. Launch Team is happy to provide references that fit both your industry and marketing challenge.
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Can you provide examples of work designed to reach this technical audience? What were the results of that effort?
Every client is unique, but we are happy to share similar deliverables and metrics. Check out our portfolio.
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How does Launch measure the success of its work?
First and foremost, client success. Early indicators are website traffic and leads, but ultimately, net new revenue that is tied to our marketing campaigns.
We measure client satisfaction with an NPS, or Net Promoter Score. Our current NPS average is 4.9/5. While this is just one factor, it opens up a regular, productive conversation about how we can serve you better.
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What will be the time demands on my team?
Probe for expectations, like providing content or other inputs that will put a strain on your team and impact timelines. Working with Launch, we work to minimize impact to your team to 1-2 hours a week to start, tapering back as we work together. We structure meetings to get input and alignment live, reducing the time you need to spend.
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What is your average employee tenure?
Can you leverage the time you take bringing someone up to speed? Launch Team's current average employee tenure is 7 years, minimizing risk of disruption to your marketing team, and ensuring the collaboration and creativity that comes from established teams.
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What is your average client tenure?
High turnover can indicate diminished returns. Launch Team typical client tenure is 7 years. We are growing and accepting new clients, and first-time engagements are typically a few-month project or flexible retainer.