Leading change in the energy and utilities sector is urgent and complex, driven by unprecedented demand. For B2B technology companies launching new products in Energy and Advanced Power, Launch Team identifies early adopters, reaches decision makers, and drives integration. For long-tenured teams at Energy and Utility companies, Launch Team has successfully driven change with improved internal communications and change management.
Energy and utility companies need to speed the adoption of digital transformation, automation, and AI to meet rising demands. The big consulting companies will tell you what to do; Launch Team works with you to implement change. We have successfully led marketing, internal communications, and change management with measurable results.
We take our clients' confidentiality seriously, so can't disclose all of our relevant work.
How Launch Team Helps
We work with companies in the energy industry to improve the adoption of new technology, accelerating revenue and profitability. We help utility companies improve change management and internal communications, and accelerate adoption of tech in oil and gas, utilities, and battery storage for B2B technology companies.
Identify target companies and high-potential prospects with marketing personas, tailored campaigns, and integrated sales enablement tools.
The B2B energy and advanced power industry is transforming, fueled by digital innovations and increased demand driven by AI and datacenters. Our team will help you stay ahead of the curve with a technology adoption plan personalized to your application and goals.
An energy company's IT department needed to move from reactive help desk to strategic driver, but its leaders faced fatigue and resistance, making it difficult to hit milestones on major projects like an ERP implementation, AI upskilling, mobile routing, and bringing renewable energy onto the grid. Launch Team helped get leaders and managers aligned on an action plan, working with them to create wins and build momentum.
We listened first to establish trust and identify the root problem. We then helped set real KPIs and milestones. A clear why, employee-centric multi-channel communications, training programs, and cross-project coordination, set the team up for success, stopped the exit of top talent, and increased productivity within the first 3 months.
Unclear value proposition for photonics products/platforms across channels. Optimizing B2B content marketing strategy and addressing the buyers’ pain points through social media, email, website, and long-form content pieces.
Standardized Tech Stack
CRM and sales tools not set up to support long sales cycles. Standardizing marketing and sales automation tech stack and training staff to implement it into their daily workday.
Go-to-market Strategy
An optics company needing to enter the semiconductor market. Creating and executing an account-based marketing (ABM) plan, including a complete go-to-market strategy.
“I feel lucky to have found Launch. They are responsive, efficient, and truly feel like part of my marketing team. They have helped me grow sales dollars from leads. Last year, we exceeded the prior year by 30 or 40% and we are on the same trajectory this year.”
Irma Aguilar Global Marketing Communications, Haskel
Launch Team simplifies complex initiatives, such as AI, ERP transitions, or renewable integration, into clear messaging frameworks that emphasize “what’s in it for me” for each audience. This ensures employees and stakeholders understand both the purpose and personal impact of the change.
We use a combination of content development, SEO, social media, and lead nurturing strategies to attract and convert prospects. Our approach focuses on delivering the right message at the right time, ensuring content resonates with technical audiences and drives qualified traffic.
Yes. We have extensive experience supporting companies in energy and advanced power. We combine inbound marketing and change management strategies to communicate complex technologies, attract the right technical audience, and drive adoption in multi-stakeholder buying cycles.
We collaborate with you to maximize lead generation.
Book a 30-minute discovery session with our team to dive into your goals, explore your target audiences, and walk away with clear, actionable next steps.
