Launch Team helps industrial automation and machine vision companies attract qualified prospects and speed time to decision and adoption with multi-stakeholder marketing. Build brand credibility and prove ROI with specialized marketing experts.
Industrial automation buyers rely on technical information and proven data to make a purchasing decision. From decades of working alongside engineers, Launch Team understands how to build brand awareness and translate complex innovations into clear market value.
We take our clients' confidentiality seriously, so can't disclose all of our relevant work.
How Launch Team Helps
We partner with industrial automation and smart manufacturing companies at every stage of their marketing journey to align strategy, messaging, and execution with how technical buyers evaluate and adopt new solutions.
Common challenges we solve in industrial marketing
Generate inbound leads and overcome barriers to adoption with case studies, guides and whitepapers to communicate the value at every level of your customer's organization.
Improve lead generation with targeted marketing to specific high-value accounts with marketing personas, personalized content, ads, and email campaigns to support sales outreach.
An automated fenestration equipment manufacturer was preparing to launch a new line of automated window screen machines ahead of its largest annual tradeshow.
To build momentum and brand credibility, Launch Team implemented an integrated marketing strategy spanning social media, targeted email campaigns, digital advertising, and cohesive tradeshow booth design and collateral. This coordinated approach accelerated visibility and engagement, resulting in 71 qualified leads during the event.
Unclear value proposition for photonics products/platforms across channels. Optimizing B2B content marketing strategy and addressing the buyers’ pain points through social media, email, website, and long-form content pieces.
Standardized Tech Stack
CRM and sales tools not set up to support long sales cycles. Standardizing marketing and sales automation tech stack and training staff to implement it into their daily workday.
Go-to-market Strategy
An optics company needing to enter the semiconductor market. Creating and executing an account-based marketing (ABM) plan, including a complete go-to-market strategy.
“I feel lucky to have found Launch. They are responsive, efficient, and truly feel like part of my marketing team. They have helped me grow sales dollars from leads. Last year, we exceeded the prior year by 30 or 40% and we are on the same trajectory this year.”
Irma Aguilar Global Marketing Communications, Haskel
Marketing industrial automation solutions requires translating technical capabilities into clear business value. Our team connects specifications to outcomes, uses data-driven content, and supports buyers through a long, multi-stage evaluation process.
Accelerating adoption requires you to meet people where they're at. First understand any fear and resistance, and identify early adopters. Launch creates clear messaging that reduces perceived risk and demonstrates real-world value. We deliver proof to buyers and users that shows how your solution integrates into existing workflows and creates value for each stakeholder.
Yes. We have extensive experience working with industrial automation companies and other advanced manufacturing sectors. We understand the technical complexity, long sales cycles, and multi-stakeholder buying processes involved. We also have spent a lot of time on factory floors, and have a deep understanding of your buyers and users.
We partner with you to navigate evolving deep tech markets.
Meet with our team for a 30-minute strategy-first call. We'll take the time to understand your challenges, determine your markets, and outline follow-up action items.
