Fractional CMO Services for B2B Deep Tech Companies

Strategic Marketing Leadership Without the Cost of a Full-Time CMO

There are so many specialties in marketing—graphic design, web design and UX, AEO/SEO, technical content writing, marketing strategy, email, inbound, marketing automation, etc. It’s hard to hire for excellence in all of those disciplines in one person.

Launch Team provides Fractional CMO services that help B2B deep tech companies of any size create and execute a marketing plan, strengthening lead generation, product launch, market positioning, and organizational alignment.

Flexible Marketing Support Built Around Your Business

Launch Team offers fractional CMO and retained marketing support packages tailored to your business objectives, goals, sales targets, and internal resources. Not sure which direction is the right fit for you? Let's talk.

Schedule a free strategy call

One optical metrology company lost its internal marketing leadership, so it turned to Launch Team to stabilize execution, improve ROI, and accelerate growth through a fractional marketing retainer.

We integrated strategy, technical content, CRM automation, and sales enablement, which helped the company reduce wasted ad spend by 66%, align sales and launch readiness, and increase inbound leads by 400%.

Read the full case study →

400%⬆

in qualified leads

	Fractional CMO	Marketing Retainer
Best For	Consulting or coaching an in-house marketing team	Ongoing growth, marketing performance, and strategic support
Approach	Set goals and plan; provide input to improve results	Continuous strategy, execution, and optimization
Flexibility	Nimble; can scale to full support as you grow	Adapts as priorities and business needs evolve
Value	1/3 to 1/5 the cost of a high level hire. Maximizes ROI of your existing spend and efforts.	Target 10x ROI on marketing spend, for less than the cost of a single hire

When Do B2B Companies Need A Fractional CMO

Many organizations recognize they need stronger marketing leadership but aren't ready to hire a full-time CMO.

You may benefit from our Fractional CMO services if:

Marketing investments aren't delivering expected results
You're launching a new product or entering a new market
Lead generation isn't supporting growth objectives
Growth goals have outpaced internal resources
Strategic marketing expertise is needed to move the business forward

We help organizations with multichannel marketing and complex sales cycles, helping to break down internal silos and streamline the go-to-market process.

Qualified Leads

A metrology company facing little to no increase in high-quality leads.
Launch a lead generation campaign using growth marketing strategies that increased qualified leads 400% year-over-year.

Content Strategy

Unclear value proposition for photonics products/platforms across channels.
Optimizing B2B content marketing strategy and addressing the buyers’ pain points through social media, email, website, and long-form content pieces.

Standardized Tech Stack

CRM and sales tools not set up to support long sales cycles.
Standardizing marketing and sales automation tech stack and training staff to implement it into their daily workday.

Go-to-market Strategy

An optics company needing to enter the semiconductor market.
Creating and executing an account-based marketing (ABM) plan, including a complete go-to-market strategy.

Fractional CMO FAQs

How does a Launch marketing retainer work?
Many people think of retainers like legal retainers—here if you need us. Fractional marketing, or retained marketing, isn’t reactive; it’s proactive—we set the marketing strategy together and are accountable for executing the plan and achieving results. When we work with in-house marketing teams, we’re working side by side, allowing everyone to be more strategic and creative, not just crossing activities off an ever-growing to-do list.

For smaller companies, Launch can be their marketing department. We provide fractional CMO, or part-time marketing leadership, and the team to execute on your strategy.
How do you staff my marketing retainer?
Launch Team is built for long-term clients and long-term employees. You’ll work directly with one of our principals on strategy and with a project manager to set and stick to the plan. We will pull in one of our designers, technical writers, and other specialists so that a core team is working on your marketing each day, and you’ll always reach someone who’s up to speed.
We also do full-team internal account reviews to assess your results and brainstorm ways to improve your ROI and strengthen your brand awareness.
Do I need a Fractional CMO or a marketing retainer?
Though every retainer and scenario is different, here are some common business drivers:
- - Strong sales leadership, lack of marketing strategy or bandwidth
  - Need to build brand awareness in a new market
  - Launching a new product
  - Moving into growth mode
  - International company looking to resonate in the US market
Can a Fractional CMO work with our existing marketing team?
What results can a Fractional CMO help achieve?
How involved is a Fractional CMO in day-to-day marketing activities?