B2B Sales & Marketing Technology Consulting
Invest in the Perfect Tech Stacks for Your Needs
Your industry and audience are complex, and you need a marketing and sales toolset that matches. And that's where Launch Team can help.
Our team members are accustomed to working across a variety of software tools to help you optimize your process and maximize your tech investment.
How to Select the Right Sales & Marketing Technology
B2B customers expect tailored, authentic marketing and seamless sales across channels and platforms, so deep tech organizations need an integrated platform as part of an effective marketing & sales strategy.
To select the right tech stack, companies need to evaluate:
- Business requirements and goals before platform capabilities
- Integration with existing sales, marketing, and customer service systems
- Current and future scalability needs
- User adoption and change management needs
- Data management and reporting requirements
- Operational impact and expected ROI
As marketing technologies like CRM and automation platforms continue to advance, we can help you figure out which tools to use, where to streamline, how to improve adoption, and how to get sales, service and marketing to collaborate effectively.
Avoid costly technology investments.
Before adopting a new marketing platform, use our CRM Planner to assess your needs, define success criteria, and create a plan that aligns technology with your sales and marketing strategy.
Expertise in Industry-Leading Marketing & Sales Technologies
Launch Team takes a platform-agnostic approach to CRM, marketing automation, and sales technology. Building experience across leading technologies, we evaluate your goals and processes to help you select technology that delivers long-term value.
Our team has worked on many platforms, including HubSpot, WordPress, Hootsuite, Google Analytics, Salesforce, and others, so we're not tied to a single ecosystem. We focus on helping you select, implement, and optimize the technology that will scale with your team.
Our marketing and sales technology consulting strategy includes:
- HubSpot certified partner, working in all major platforms
- Tech stack auditing and metrics reporting
- Sales and marketing automation consulting
- Sales enablement strategies
- Data, reporting, and system alignment
Qualified Leads
A metrology company facing little to no increase in high-quality leads.
Launch a lead generation campaign using growth marketing strategies that increased qualified leads 400% year-over-year.
Content Strategy
Unclear value proposition for photonics products/platforms across channels.
Optimizing B2B content marketing strategy and addressing the buyers’ pain points through social media, email, website, and long-form content pieces.
Standardized Tech Stack
CRM and sales tools not set up to support long sales cycles.
Standardizing marketing and sales automation tech stack and training staff to implement it into their daily workday.
Go-to-market Strategy
An optics company needing to enter the semiconductor market.
Creating and executing an account-based marketing (ABM) plan, including a complete go-to-market strategy.
Marketing & Sales Technology Consulting FAQs
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What is your technology consulting approach?
We evaluate, select, implement, and optimize the tools that support marketing, sales, and customer engagement. This includes CRM platforms, marketing automation software, analytics tools, reporting systems, and other technologies used to improve business performance.
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How do I choose the right CRM or tech stack?
The right platform depends on your business goals, sales process, reporting requirements, and integration needs. You must evaluate your options and select technology that aligns with your long-term strategy — whether that be one CRM or multiple martech platforms.
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Does Launch Team only work with a specific marketing platform or CRM?
No. Launch Team is platform-agnostic. Our team has experience across platforms such as HubSpot, Salesforce, WordPress, Elementor, Google Analytics, Hootsuite, and others.
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Can Launch Team help if we already have a CRM or marketing automation platform?
Yes. Many organizations already have technology in place but aren't realizing its full value. We can assess your current technology stack, identify gaps and inefficiencies, improve data and reporting processes, optimize workflows, and help increase user adoption and return on investment.