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5 min read

Networking and Trade Show Tips For Introverts and Engineers

By Nate Fuller on Mon, Nov 04, 2019

Sandy Sloane | Solutions by Sloane

For this post we talked with Sandy Sloane, the President of Solutions by Sloane. Her business serves as an extension of her clients’ existing internal training, employee engagement, special events, and public relations teams, complementing and enhancing what they are already doing or what they simply don’t have time to do. Sandy works closely with Nextcorps Luminate, a 6-month intensive accelerator program located in Rochester, NY, the imaging capital of the world.

Topics: Business Insights Lead Generation Trade Show Strategy Beer & Blog (interviews)
3 min read

Beer & Blog: Constant Learning in an Innovative Optics Industry, with Josh Cobb

By Michele Nichols on Thu, Aug 16, 2018

Josh Cobb, Senior Optical Engineer with Corning (Tropel), has spent years in the optics industry learning, teaching, and learning more. We sat down with him to hear more about his work in the classroom and in the field with the Advanced Optics division of Corning.

Topics: Optics Beer & Blog (interviews)
8 min read

Beer & Blog: Commercialization and Product Launch Strategy, Paul Tolley

By Michele Nichols on Tue, Mar 20, 2018

Paul Tolley, founder of Stretford End Solutions, a technology and business development consultancy, and former CEO of ITC MEMS and VP/GM of Syntec Optics, sat down with us to talk commercialization strategy.

Topics: Product Launch Beer & Blog (interviews)
3 min read

Beer & Blog: Branding a New Product Category, with John Martin

By Sarah Campagna on Tue, Aug 15, 2017

John Martin is the CTO and cofounder of Martin Materials Solutions, a U.S. company that manufactures innovative glass products for the aerospace market. Martin, whose goal is to drive the technology necessary to support this unique industry, has coined the term “spaceglass”, a reference to this truly unique type of glass.

Topics: Product Launch Branding and Identity Beer & Blog (interviews)
6 min read

Beer & Blog: Reinventing & Differentiating through M&A, with Ben Burton

By Mandy Bly on Tue, May 23, 2017

Ben Burton, president and CEO of iuvo BioScience, talks with us about his five-year strategic plan, targeting aggressive growth both organically and through mergers and acquisitions. The acquisition of Moog’s laboratory services business and recent divestiture of iuvo’s sterilization facility, LINK, in Erie, PA, will allow the company to focus on investing in expanding testing services.

Ben spent more than eight years at Bausch + Lomb as vice president of quality for its pharmaceutical business. We had the pleasure of tapping into his thought process on acquisition strategy—considering both cultural and branding implications.

Topics: Change and Innovation Strategic Planning Beer & Blog (interviews)
5 min read

Beer & Blog: Data-Driven Decisions in B2B Sales, with Tom McManus

By Michele Nichols on Fri, Feb 17, 2017

Tom McManus, CEO of KegWorks, has worked to build a global, multi-channel, multi-brand corporation committed to “everything in the bar except the alcohol,” including their Line Logic and Behind the Bar brands.

Topics: Inbound Marketing Marketing Metrics Sales Beer & Blog (interviews)
3 min read

Beer & Blog: Market Outlook & Sales Productivity for Tech Companies, with Ron Wille

By Katie Steelman on Tue, Oct 04, 2016


Ron Wille, CEO of two INC 5000 companies and CRM consultant focused on aligning technology, process and people to grow sales, he sits down with Launch Team President Michele Nichols. Follow along as they discuss trends and tips to improve sales.

Topics: Sales Beer & Blog (interviews)
4 min read

Beer & Blog: Achieving Exceptional Industrial Product Photography, with Randy Tagg

By Mandy Bly on Tue, Sep 20, 2016


High quality product photos are an important asset to your business. Randy Tagg, owner of Tagg Photography, recently gave us a snapshot into his life as a photographer. Randy has 35+ years experience with advertising and industrial photography in a variety of markets. From classy wine glasses to sleek optical lenses, Randy has an eye for elegance among challenging subjects. Launch Team Account Manager Sarah Campagna, a wedding photographer herself, discussed with Randy the artistic and technical experience of capturing images in high tech industries.

Topics: Business Insights Branding and Identity Beer & Blog (interviews)
3 min read

Beer & Blog: Medical Device Branding, with Tom McCall

By Michele Nichols on Thu, Sep 15, 2016


This beer and blog was no hardship; Michele met with Tom McCall in beautiful Laguna Beach, near Tom’s home base at ICU Medical. Tom is the VP and General Manager, and has led marketing for medical device companies like Welch Allyn and Masimo. Over a beer (Stone Liberty Cliché Blonde Ale, to be exact), he shared some insights on medical device marketing, sales, and company branding.

Topics: Business Insights Medical Device Beer & Blog (interviews)
4 min read

Beer & Blog: Growing Tech Companies through Inbound Marketing, with Chris Bihary

By Michele Nichols on Tue, Aug 16, 2016


Chris Bihary, CEO and Co-Founder of Garland Technology, sat down with Michele Nichols in downtown Buffalo, near Garland’s new headquarters, right in the middle of Buffalo’s revival.

Chris shared the results of a shift to inbound marketing strategy and the ramifications on the rest of his business.

Topics: Inbound Marketing Sales HubSpot Beer & Blog (interviews)
5 min read

Beer & Blog: Leading Successful Business Development in Technical Companies, with Lisa Belodoff

By Katie Steelman on Wed, Jul 20, 2016


For today’s Beer & Blog, we spoke with Lisa Belodoff, vice president of business development at Rochester Precision Optics. Lisa has worked in sales and marketing throughout the optics and photonics industry, helping to build LightWorks Optics for successful exit, working in fiber infrastructure at CABLExpress and in medical devices at Masimo. She is a driver of change and growth, and we’re honored to collaborate with her.

Topics: Optics Business Insights Change and Innovation Internal Communication Beer & Blog (interviews)
2 min read

Beer & Blog: Globalizing Web Content – What Growing Companies Need to Consider, with Scott Bass

By Michele Nichols on Mon, Jun 27, 2016


For this Beer & Blog we spoke with Scott Bass, Managing Director of Advanced Language Translation, a company that provides translation and localization services to growing businesses. Scott offered valuable advice for companies looking to adapt their websites and content for global markets.

Topics: Inbound Marketing Content Development Beer & Blog (interviews)