What to expect in 2022? After the last two years, we are prepared for anything! There are ongoing changes to privacy regulation and management that will impact what you can measure, and what you should expect in the year to come.
4 min read
Marketing KPIs for 2022: What to Expect, and how to Measure it
By Michele Nichols on Mon, Feb 14, 2022
Topics: Inbound Marketing Lead Generation Marketing Mix Marketing Strategy Social Media Marketing Metrics Email Marketing Strategic Planning Digital Transformation
3 min read
Replacing Trade Show Leads
By Alex Ormond on Wed, May 19, 2021
In the medical device, optics and photonics, consumer electronics, and many other industries, a single first-quarter trade show can generate a significant portion of the year’s leads. Well, 1Q 2021 has come and gone, and many are finding that the virtual events have not been a sufficient replacement.
Topics: Lead Generation Trade Show Strategy
2 min read
2020 Standout Successes: Product Launch and Brand Transition
By Alison Arnold on Wed, Jan 06, 2021
Welcome to 2021! We’re rested, recharged, and ready for a fresh start. While last year didn’t go quite as planned, as we look back, by and large, clients we work with met or outperformed their targets. We can’t help but notice some standout successes. Let’s take a closer look at how some of our clients managed to thrive despite less-than-ideal conditions.
Topics: Lead Generation Product Launch Strategic Planning
3 min read
California Consumer Privacy Act (CCPA): What Your Business Needs
By Jordan Gipson on Tue, Jan 21, 2020
The CCPA was created with the goal of enhancing the privacy rights of California residents. Going into effect on January 2020, the CCPA requires businesses to take several steps to be compliant. The law is comparable to the EU’s General Data Protection Regulation (GDPR) but takes certain measures even further, like having a broader definition of what constitutes private data.
Topics: Business Insights Lead Generation Change and Innovation Client Relations Sales Tech Digital Advertising
5 min read
Networking and Trade Show Tips For Introverts and Engineers
By Nate Fuller on Mon, Nov 04, 2019
Sandy Sloane | Solutions by Sloane
For this post we talked with Sandy Sloane, the President of Solutions by Sloane. Her business serves as an extension of her clients’ existing internal training, employee engagement, special events, and public relations teams, complementing and enhancing what they are already doing or what they simply don’t have time to do. Sandy works closely with Nextcorps Luminate, a 6-month intensive accelerator program located in Rochester, NY, the imaging capital of the world.
Topics: Business Insights Lead Generation Trade Show Strategy Beer & Blog (interviews)
6 min read
6 Annoying Tactics to Avoid When Creating Your Marketing Plan
By Nate Fuller on Fri, Mar 29, 2019
It's safe to say that in 2019 we are exposed to thousands of ads per day. Because of this, many Americans implement an ad blocker into their browser, causing an estimated $9.1 billion in missed revenue in 2019 alone. Getting inundated with intrusive advertisements is bad enough for consumer trust and attention, but when you add on annoying marketing tactics, it's clear why 72% of people dislike online popup ads, and 43% dislike native ads.
Topics: Inbound Marketing Lead Generation Marketing Metrics SEO
2 min read
Trade Show Follow Up: Why Automated Lead Nurture Is a Must
By Sarah Campagna on Wed, Jan 24, 2018
Scenario: You’ve spent the past three days at a trade show. You were really good about not answering emails on your phone while on the exhibition floor. You ran a lead generation promotion that brought in double the leads over last year.
But now it’s Monday. You’re back in the office and your inbox is overflowing. You’ve downloaded the lead list, but there isn’t possibly enough time to do lead qualification research on all of them—and certainly not enough time to make calls. How will you ensure consistent lead follow-up?
Topics: Inbound Marketing Lead Generation Trade Show Strategy Email Marketing
2 min read
Getting Early Wins from Your Inbound Marketing Strategy
By Michele Nichols on Tue, Oct 18, 2016
Many business leaders, particularly in manufacturing and high tech companies, are skeptical of inbound marketing; they think it’s “squishy” and question its value to the business. While it does take time to see significant growth, even those just starting to implement inbound strategies can achieve some wins relatively quickly.
Topics: Inbound Marketing Lead Generation Marketing Strategy
3 min read
Sales & Marketing Alignment – 4 Roadblocks to Inbound Sales Lead Follow-up & How to Get Past Them
By Sarah Campagna on Wed, Aug 03, 2016
When a tree falls in a forest and there is no one around to hear it...
Marketing can generate hundreds or thousands of leads through brilliant inbound marketing content, catchy banners, enticing emails, and stellar social media strategies, but if no one ever follows up with these leads, should they really be called leads? And what purpose do they serve?
Before you throw in the online lead generation towel, first reflect on the roadblocks that might be keeping Sales from following up on these leads. Once you understand the real challenges, you can then find ways to improve Marketing and Sales alignment for better follow-up.
Topics: Inbound Marketing Lead Generation Marketing Metrics Sales Marketing and Sales Alignment
1 min read
Marketing Tip of the Week: Ensure Product Launch Success with These Follow-up Tasks [Video]
By Katie Steelman on Thu, May 26, 2016
MTOTW #52: After the official launch of your new product or service, there are a few key activities that can help ensure continued success:
Topics: Lead Generation Marketing Strategy Product Launch
1 min read
Marketing Tip of the Week: Optimize Your Website for Today's High Tech Buyer [Video]
By Katie Steelman on Thu, May 19, 2016
MTOTW #51: In manufacturing in the U.S., nearly 40% of the workforce is up for retirement in the next few years. The next generation of technicians and engineers has different buying behaviors, which will likely affect how you sell to them.
Topics: Inbound Marketing Lead Generation Marketing Strategy
1 min read
Marketing Tip of the Week: How B2B Companies Can Win with LinkedIn [Video]
By Katie Steelman on Thu, Apr 07, 2016
MTOTW #45: More than 60% of B2B marketers consider LinkedIn to be the most effective social media channel for their business. So how should your team be using LinkedIn?