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3 min read

Change is Coming: The Role of Executives in Change Management

By Melissa Newcomb on Mon, Mar 14, 2022

“Change is coming”--it's a bit of a troupe. After the world-changing experience of the COVID pandemic, frequent, rapid change in business has become universal and continual. [Check out our blog on important lessons learned.] Some of the biggest changes are common across all businesses:

Topics: Marketing Strategy Internal Communication Positioning Strategic Planning Transformation Change Management Digital Transformation employee engagement
4 min read

Marketing KPIs for 2022: What to Expect, and how to Measure it

By Michele Nichols on Mon, Feb 14, 2022

What to expect in 2022? After the last two years, we are prepared for anything! There are ongoing changes to privacy regulation and management that will impact what you can measure, and what you should expect in the year to come.

Topics: Inbound Marketing Lead Generation Marketing Mix Marketing Strategy Social Media Marketing Metrics Email Marketing Strategic Planning Digital Transformation
2 min read

2021 Lessons Learned in Navigating Change

By Michele Nichols on Mon, Jan 03, 2022

Here we are, entering another year where the only certainty is uncertainty. Take a deep breath and recognize all the growth you’ve achieved and the stability you’ve provided in spite of rapid change. You’re helping to build a culture of resilience and action in the face of ambiguity. 

Topics: Inbound Marketing Marketing Strategy Change and Innovation Strategic Planning Digital Transformation
2 min read

Change Management and Digital Transformation: Tips for Success

By Michele Nichols on Mon, Dec 06, 2021

Digital transformation today is taking place at a pace that is 20-25x faster than pre-2020. Changing at unprecedented speed comes with inherent risk, and in this case, digital transformation is largely treated by leadership and operations teams as a series of independent IT projects instead of realizing its full potential as a driver of competitive advantage.

Topics: Change and Innovation Positioning Strategic Planning Change Management Digital Transformation
5 min read

Mergers & Acquisitions: Communication Strategy for a Smooth Transition

By Alison Arnold on Mon, Dec 06, 2021

Mergers and acquisitions present challenges to even the most seasoned leadership teams. Executing a strong and organized communications planone that delivers the right messages to the right constituents at the right time—can help a merger or acquisition go smoothly and establish unity and profitability. Yet, despite the best-laid plans, change management is always hard and you’re sure to encounter challenges along the way.

Topics: Business Insights Internal Communication Positioning Sales Strategic Planning Marketing and Sales Alignment Change Management Digital Transformation
8 min read

Digital Transformation: A Discussion with President Michele Nichols and Red Argyle CGO Ron Wille

By Michele Nichols on Thu, Apr 29, 2021

Michele Nichols, President of Launch Team, and Ron Wille, Chief Growth Officer for Red Argyle, which specializes in Salesforce development, consulting and administration, sit down to trade stories and best practices in digital transformation. Let's listen in.

Topics: Digital Transformation
1 min read

Change Management Expansion

By Michele Nichols on Fri, Apr 23, 2021

We know that change is good, that's why we are expanding our change management support! Like you, we recognize how critical this is to the success of your organization's initiatives. In the companies we work with, the pace of change, employee fatigue, and the need for our support has grown over the last year. We are proud to announce that we are expanding:

Topics: Internal Communication Change Management Digital Transformation employee engagement
1 min read

Embracing Digital Marketing for Engineering-Based Companies

By Alex Ormond on Fri, Apr 23, 2021

Michele Nichols, President of Launch Team, joined the AZO Network podcast to discuss current engineering marketing trends and challenges, as the industry makes shifts to virtual event marketing and adapts to digital transformation.

Topics: Marketing Strategy Digital Transformation
3 min read

3 Tips That Will Make or Break Your Marketing Technology Implementation

By Alex Ormond on Mon, Apr 13, 2020

As marketing experts and Marketing Automation (MA) consultants, we’ve noticed a vicious cycle that many companies fall into with their software toolset: companies buy a tool, hate it, and purge, buy a tool, hate it, and purge, buy a tool, hate it, and purge, and continue to wonder why there aren’t technology options available for their needs. This is obviously bad for efficiency, but what about the unnecessary costs? For example, the average cost of a full-scale Salesforce implementation can run an organization anywhere between $5,000 and $100,000! And for companies shopping for their first marketing automation (or marketing drip) platform, we continue to hear that all the options and the work involved in planning for a successful implementation is extremely overwhelming.

Topics: Tech Marketing Automation Digital Transformation