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4 min read

Marketing KPIs for 2022: What to Expect, and how to Measure it

By Michele Nichols on Mon, Feb 14, 2022

What to expect in 2022? After the last two years, we are prepared for anything! There are ongoing changes to privacy regulation and management that will impact what you can measure, and what you should expect in the year to come.

Topics: Inbound Marketing Lead Generation Marketing Mix Marketing Strategy Social Media Marketing Metrics Email Marketing Strategic Planning Digital Transformation
5 min read

7 Tips on Crisis Communication Every Business Should Know

By Katie Steelman on Tue, Oct 24, 2017

Lessons from Upstate Social Sessions 2017

Last month I attended Upstate Social Sessions, a day-long conference in Rochester, NY focused on social media. The event, now in its third year, included presentations by national and local professionals who have used social media successfully in their fields. A favorite session among attendees was “Don’t @ Me: Navigate Controversy, Conversation and Comments.” 

Topics: Social Media Internal Communication Branding and Identity
2 min read

Effective Marketing for Manufacturers: The New Sales Model

By Michele Nichols on Thu, Oct 27, 2016

 

You asked—we answered.

Last week, we presented at an event for High Tech Rochester (HTR) and their manufacturing community, and at Optifest, Optipro’s annual manufacturing open house. Many companies like these, faced with overseas competitive price pressures and increasingly complex customer demands, struggle with what an effective sales model looks like now.

Topics: Inbound Marketing Social Media SEO Sales
4 min read

Social Media Strategy: Why You Shouldn't Just Talk About Your Company

By Aimee Schenck on Tue, Aug 30, 2016

 

You know that guy at the party who is having a one-way conversation? Here's how to avoid being that guy.

Topics: Marketing Mix Social Media Client Relations
1 min read

Marketing Tip of the Week: Go Beyond Sales Prospecting with Social Media [Video]

By Katie Steelman on Thu, May 12, 2016

MTOTW #50: Lots of salespeople use social media for prospecting, but it’s useful throughout all stages of the sales process.

Topics: Marketing Strategy Social Media Sales
5 min read

Brand Management — Why Your Company Should Be Monitoring Social Media

By Mandy Bly on Tue, Apr 19, 2016

The Need for Brand Monitoring

We’re all familiar with the saying “any publicity is good publicity.” People are talking about your company, which gives you an edge, right? Unfortunately, this is a bad public relations myth. Negative statements online can harm your brand’s reputation and image.

Topics: Social Media Client Relations Branding and Identity
1 min read

Marketing Tip of the Week: How B2B Companies Can Win with LinkedIn [Video]

By Katie Steelman on Thu, Apr 07, 2016

MTOTW #45: More than 60% of B2B marketers consider LinkedIn to be the most effective social media channel for their business. So how should your team be using LinkedIn?

Topics: Lead Generation Marketing Strategy Social Media
1 min read

Marketing Tip of the Week: Social Media Drives B2B Sales [Video]

By Katie Steelman on Thu, Mar 31, 2016

MTOTW #44: Social media’s marketing impact goes beyond brand awareness. In fact, social media has a 100% higher lead-to-close rate than outbound marketing. And 78% of salespeople using social media outsell their peers. If your sales team isn’t using social media, you could be missing out.

Topics: Marketing Strategy Social Media
1 min read

Marketing Tip of the Week: Don't Fear Competitor Creepers on LinkedIn [Video]

By Katie Steelman on Thu, Oct 22, 2015

Don't fear those competitor creepers wanting your prospect list - and here's why.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Topics: Business Insights Marketing Strategy Social Media
1 min read

Marketing Tip of the Week: Promote Trade Show Visits through Social Media [Video]

By Katie Steelman on Thu, Oct 01, 2015


Before a trade show visit, don't overlook social media as a way to get the word out about your upcoming attendance.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Topics: Business Insights Marketing Strategy Social Media Trade Show Strategy
7 min read

Content Marketing: What makes good video? (And why should you care?)

By Katie Steelman on Fri, Mar 07, 2014

 

Video: A Mighty Medium

There’s no denying that the growth of online video has become a major marketing consideration in the past few years. In December 2013, 188.2 million people in the U.S. watched 52.4 billion online content videos (comScore), and the number of online video users is expected to reach 1.5 billion by 2016 (Cisco). More than half of executives look for more information after seeing a product or service in a video (Forbes), and 57 percent of consumers say that product videos make them more confident in a purchase (MediaPost).

Topics: Inbound Marketing Marketing Mix Marketing Strategy Social Media Content Development
3 min read

'Eye Contact' in Social Media: Preserving The Human Element

By John Veckerelli on Tue, Jan 07, 2014

Growing up my parents instilled (forced) their kids into social situations to teach us how to interact with adults. I remember a lot of firm handshakes with eye contact. You could tell a lot about a person just from that brief moment.

Topics: Inbound Marketing Marketing Mix Social Media