The HubSpot INBOUND conference is always a great opportunity for marketers to learn about the latest trends and strategies from fellow marketing professionals and leaders. This year's conference was no exception and as a HubSpot Platinum partner, we came away with new approaches to try, current best practices, and good reminders for us and our clients.

The pandemic forced most organizations to adapt and add additional sales, marketing, and service tactics to meet the needs of a remote world. Coming out of the pandemic, we are operating in a hybrid environment where employees and customers expect “all of the above”—all the digital, remote, and in-person options available in highly personalized combinations. The customer drives these combinations, and it is important to remember that omnichannel is customer-centric, not business-centric.

What to expect in 2022? After the last two years, we are prepared for anything! There are ongoing changes to privacy regulation and management that will impact what you can measure, and what you should expect in the year to come.

Lessons from Upstate Social Sessions 2017

Last month I attended Upstate Social Sessions, a day-long conference in Rochester, NY focused on social media. The event, now in its third year, included presentations by national and local professionals who have used social media successfully in their fields. A favorite session among attendees was “Don’t @ Me: Navigate Controversy, Conversation and Comments.” 

You asked—we answered.

Last week, we presented at an event for High Tech Rochester (HTR) and their manufacturing community, and at Optifest, Optipro’s annual manufacturing open house. Many companies like these, faced with overseas competitive price pressures and increasingly complex customer demands, struggle with what an effective sales model looks like now.

You know that guy at the party who is having a one-way conversation? Here's how to avoid being that guy.

MTOTW #50: Lots of salespeople use social media for prospecting, but it’s useful throughout all stages of the sales process.

The Need for Brand Monitoring

We’re all familiar with the saying “any publicity is good publicity.” People are talking about your company, which gives you an edge, right? Unfortunately, this is a bad public relations myth. Negative statements online can harm your brand’s reputation and image.

MTOTW #45: More than 60% of B2B marketers consider LinkedIn to be the most effective social media channel for their business. So how should your team be using LinkedIn?

MTOTW #44: Social media’s marketing impact goes beyond brand awareness. In fact, social media has a 100% higher lead-to-close rate than outbound marketing. And 78% of salespeople using social media outsell their peers. If your sales team isn’t using social media, you could be missing out.

Don't fear those competitor creepers wanting your prospect list - and here's why.

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Before a trade show visit, don't overlook social media as a way to get the word out about your upcoming attendance.

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.