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5 min read

7 Tips on Crisis Communication Every Business Should Know

By Katie Steelman on Tue, Oct 24, 2017

Lessons from Upstate Social Sessions 2017

Last month I attended Upstate Social Sessions, a day-long conference in Rochester, NY focused on social media. The event, now in its third year, included presentations by national and local professionals who have used social media successfully in their fields. A favorite session among attendees was “Don’t @ Me: Navigate Controversy, Conversation and Comments.” 

Topics: Social Media Internal Communication Branding and Identity
2 min read

Effective Marketing for Manufacturers: The New Sales Model

By Michele Nichols on Thu, Oct 27, 2016


You asked—we answered.

Last week, we presented at an event for High Tech Rochester (HTR) and their manufacturing community, and at Optifest, Optipro’s annual manufacturing open house. Many companies like these, faced with overseas competitive price pressures and increasingly complex customer demands, struggle with what an effective sales model looks like now.

Topics: Inbound Marketing Social Media SEO Sales
4 min read

Social Media Strategy: Why You Shouldn't Just Talk About Your Company

By Aimee Schenck on Tue, Aug 30, 2016


You know that guy at the party who is having a one-way conversation? Here's how to avoid being that guy.

Topics: Marketing Mix Social Media Client Relations
1 min read

Marketing Tip of the Week: Go Beyond Sales Prospecting with Social Media [Video]

By Katie Steelman on Thu, May 12, 2016

MTOTW #50: Lots of salespeople use social media for prospecting, but it’s useful throughout all stages of the sales process.

Topics: Marketing Strategy Social Media Sales
5 min read

Brand Management — Why Your Company Should Be Monitoring Social Media

By Mandy Bly on Tue, Apr 19, 2016

The Need for Brand Monitoring

We’re all familiar with the saying “any publicity is good publicity.” People are talking about your company, which gives you an edge, right? Unfortunately, this is a bad public relations myth. Negative statements online can harm your brand’s reputation and image.

Topics: Social Media Client Relations Branding and Identity
1 min read

Marketing Tip of the Week: How B2B Companies Can Win with LinkedIn [Video]

By Katie Steelman on Thu, Apr 07, 2016

MTOTW #45: More than 60% of B2B marketers consider LinkedIn to be the most effective social media channel for their business. So how should your team be using LinkedIn?

Topics: Lead Generation Marketing Strategy Social Media