Marketing strategy isn't one-and-done in a rapidly changing environment. Join our 12-part series to create a nimble strategy in approachable bites.
How are your peers using AI and automation to create sales and marketing efficiencies in the customer journey and sales pipeline?
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Learn how to set industry- and company-appropriate sales and marketing KPIs that are leading indicators for your success.
Missed our January workshop? Read the recap or talk to our experts.
Increasing brand awareness and relevance is a top goal for B2B companies to grow revenue, manage risk, and increase loyalty.
Read the recap or reach out to discuss our February workshop.
Learn how to analyze your marketing data to create an action plan that improves the reach, effectiveness & ROI of your marketing.
Missed our March workshop?
The markets and decision-makers are changing fast—due to policy changes, economic shifts, and new market opportunities.
Learn how to get real and reliable customer insights
Pricing and service models, technical requirements, sales traction—how do you stack up in a changing competitive environment?
Learn how to create a profile to better target customers and inspire action. We'll share examples and insights in common target markets.
Learn how to create a unique value proposition that can color the strategy and key messages for a new product launch or market entry.
Catch us live at FABTECH 2025 to learn about how to boost your sales by investing in CRM and marketing technologies.
Learn B2B marketing budget benchmarks appropriate for your industry and size, and marketing mix ideas to maximize that budget.
Present your 2025 wins and 2026 business case in time for your performance review. We'll share themes & findings to help you prep.
Our month-by-month strategic planning calendar helps business leaders make the jump from strategy to execution.
Become a regular—request an invite to the series, or ask for a topic that's interesting to you! Just reach out.
