2025 Workshop Series

Marketing strategy isn't one-and-done in a rapidly changing environment.
Join our 12-part series to create a nimble strategy in approachable bites.

Next Workshop:

Customer Personas

Friday, June 13th
12:30 pm - 1:00 pm ET

Learn how to create a profile to better target customers and inspire action. We'll share examples and insights in common target markets. 

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KPIs workshop_feature
January Workshop

KPIs

Learn how to set industry- and company-appropriate sales and marketing KPIs that are leading indicators for your success.

Missed our January workshop? Read the recap or talk to our experts.

Branding workshop_feature
February Workshop

Brand Updates

Increasing brand awareness and relevance is a top goal for B2B companies to grow revenue, manage risk, and increase loyalty. 

Read the recap or reach out to discuss our February workshop.

Marketing Effectiveness workshop_feature
March Workshop

Assessing Marketing Effectiveness

Learn how to analyze your marketing data to create an action plan that improves the reach, effectiveness & ROI of your marketing. 

Missed our March workshop?

Voice of the customer workshop_feature
April Workshop

Voice of the Customer

The markets and decision-makers are changing fastdue to policy changes, economic shifts, and new market opportunities.

Learn how to get real and reliable customer insights

Competitive landscape workshop_feature
Thursday, May 15
12:30 pm - 1:00 pm ET

Competitive Landscape

Pricing and service models, technical requirements, sales tractionhow do you stack up in a changing competitive environment?

Customer Persona workshop_feature
Friday, June 13
12:30 pm - 1:00 pm ET

Customer
Personas

Learn how to create a profile to better target customers and inspire action. We'll share examples and insights in common target markets.

Market Positioning workshop_feature
Thursday, July 10
12:30 pm - 1:00 pm ET

Market
Positioning

Learn how to create a unique value proposition that can color the strategy and key messages for a new product launch or market entry. 

AI workshop_feature
Wednesday, August 13
12:30 pm - 1:00 pm ET

Automation
& AI

How are your peers using AI and automation to create sales and marketing efficiencies in the customer journey and sales pipeline?

Strategic Planning workshop_feature
Thursday, September 11
12:30 pm - 1:00 pm ET

Strategic Planning

Planning a leadership offsite or retreat? We'll share ideas for how to get the best from your team, create alignment and action.

Budgeting worshop_feature
Monday, October 13
12:30 pm - 1:00 pm ET

Budgeting

Learn B2B marketing budget benchmarks appropriate for your industry and size, and marketing mix ideas to maximize that budget.

Content Planning  worshop_feature (1)
Thursday, November 13
12:30 pm - 1:00 pm ET

Content Planning

Learn how to set a content strategy that drives SEO, supports sales, and establishes credibility. We'll share examples of the biggest wins YTD.

Annual review workshop_feature
Thursday, December 11
12:30 pm - 1:00 pm ET

Annual Review

Present your 2025 wins and 2026 business case in time for your performance review. We'll share themes & findings to help you prep.

B2B Marketing Roundtable

Become a regular—request an invite to the series, or ask for a topic that's interesting to you! Just reach out.