Marketing strategy isn't one-and-done in a rapidly changing environment. Join our 12-part series to create a nimble strategy in approachable bites.
Pricing and service models, technical requirements, sales traction - how do you stack up in a changing competitive environment?
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Learn how to set industry- and company-appropriate sales and marketing KPIs that are leading indicators for your success.
Missed our January workshop? Read the recap or talk to our experts.
Increasing brand awareness and relevance is a top goal for B2B companies to grow revenue, manage risk, and increase loyalty.
Read the recap or reach out to discuss our February workshop.
Learn how to analyze your marketing data to create an action plan that improves the reach, effectiveness & ROI of your marketing.
Missed our March workshop?
The markets and decision-makers are changing fast—due to policy changes, economic shifts, and new market opportunities.
Learn how to get real and reliable customer insights
Pricing and service models, technical requirements, sales traction—how do you stack up in a changing competitive environment?
Learn how to create a profile to better target customers and inspire action. We'll share examples and insights in common target markets.
Learn how to create a unique value proposition that can color the strategy and key messages for a new product launch or market entry.
How are your peers using AI and automation to create sales and marketing efficiencies in the customer journey and sales pipeline?
Planning a leadership offsite or retreat? We'll share ideas for how to get the best from your team, create alignment and action.
Learn B2B marketing budget benchmarks appropriate for your industry and size, and marketing mix ideas to maximize that budget.
Learn how to set a content strategy that drives SEO, supports sales, and establishes credibility. We'll share examples of the biggest wins YTD.
Present your 2025 wins and 2026 business case in time for your performance review. We'll share themes & findings to help you prep.
Become a regular—request an invite to the series, or ask for a topic that's interesting to you! Just reach out.
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