Marketing Mix
Venture Capital Trends and Critical Success Factors in Tech, Photonics and Advanced Manufacturing
Traditional thinking dictates that a venture capitalist’s first step after investment is to strip out overhead cost and create efficiencies. But in...
5 Ways to Get Smart With Your Marketing in 2025
According to McKinsey, marketing’s holy grail is digital personalization at scale because “personalization can reduce acquisition costs by as much as...
Some of Our Favorite Booths at Photonics West 2020
Another year at Photonics West, the leading event for photonics and laser companies, is in the books! With over 5,000 presentations and 1,300...
Defining Your Marketing Mix and Spend Based on Your Company’s Growth Stage | Webinar Recap
Whether you are in a start-up or second stage growth, taking your current size into consideration is important in evaluating and prioritizing...
What Does a Changing Customer Base Mean for Your Marketing Tactics?
For the first time in over 100 years, there are four generations in the workforce. Differences in communication styles among these groups can have...
5 Questions to Consider When Planning Your Marketing Budget
There's a lot more to budget planning than deciding how much to spend where. For some, it's setting a right-sized investment in marketing to match...
Social Media Strategy: Why You Shouldn't Just Talk About Your Company
You know that guy at the party who is having a one-way conversation? Here's how to avoid being that guy.
Midyear Marketing Reset: 10 Considerations for Q3
As we near the halfway point in the year, it’s worth taking a fresh look at your current marketing plan to identify what’s working and what might...