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The organizational culture that you establish may be your most valuable asset and the key to your growth. Although culture and brand are both thought of as hard to define, measure, and manage, it’s important to understand the impact of brand equity on profit margin, customer acquisition, and customer retention. Being able to measure the value of your business culture will ultimately drive authenticity within your organization.

With a year full of new challenges, the ups and downs of the Pandemic, and managing hybrid work we wanted to take a moment to share some of our client wins from this year. Dive into the 2021 success stories of our clients.

With the dramatic shift to an all-remote environment for over a year, and now a period of re-opening, Launch Team President, Michele Nichols, and Red Argyle CGO, Ron Wille, catch up on changing customer behaviors and the future of sales and marketing.  

The CCPA was created with the goal of enhancing the privacy rights of California residents. Going into effect on January 2020, the CCPA requires businesses to take several steps to be compliant. The law is comparable to the EU’s General Data Protection Regulation (GDPR) but takes certain measures even further, like having a broader definition of what constitutes private data.

Inbound marketing will inevitably expand your company’s geographic reach—the internet is global, after all. It’s important to qualify leads from countries that represent a good fit based on:

• Industry clusters
• Competitive pricing
• Cultural fit

Last week we reported some of our findings from Hubspot’s INBOUND 2016 conference, including how to succeed using today’s sales model and how to overcome common inbound marketing challenges. This week we dive deeper into our favorite presentations and explore ways to improve email marketing, social selling, and conversations for a better customer experience.

How many times have you said “I saw you left a voicemail. Haven’t listened to it, but I’m calling you back.”? I have to admit there are a number of unheard voicemails on my phone, but that doesn’t mean I’m not interested or have not responded.

According to a recent Gallup report, only 29% of B2B customers are engaged or feel a strong connection with the companies they buy from. Often a lack of engagement is caused by poor customer service or difficulty doing business with the company. This situation represents a significant loss of growth opportunities for B2Bs.

In our annual deep-dive into the medical device industry, Launch Team collaborates with Novatek, which provides documentation and training services to companies in medical device and other regulated industries. Today’s post explores telemedicine’s implications on customer and user engagement as well as marketing, sales and support.

You know that guy at the party who is having a one-way conversation? Here's how to avoid being that guy.

Trust in a Digital World

I just spoke with a long-time customer whose company we helped to reposition years back. Dan’s business has grown and continues to grow. The bulk of his business comes from referrals; repositioning to target the right type of projects and build their reputation in specific industries made sense then, and it makes sense now.