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3 min read

Measuring the Value of Your Brand and Culture in B2B

By Mary Crowley on Mon, Feb 21, 2022

The organizational culture that you establish may be your most valuable asset and the key to your growth. Although culture and brand are both thought of as hard to define, measure, and manage, it’s important to understand the impact of brand equity on profit margin, customer acquisition, and customer retention. Being able to measure the value of your business culture will ultimately drive authenticity within your organization.

Topics: Business Insights Marketing Strategy Internal Communication Marketing Metrics Client Relations Branding and Identity
4 min read

2021 Success Stories: Website Optimization, Rebranding, Inbound Content, and Social Media Ads

By Mary Crowley on Fri, Dec 17, 2021

With a year full of new challenges, the ups and downs of the Pandemic, and managing hybrid work we wanted to take a moment to share some of our client wins from this year. Dive into the 2021 success stories of our clients.

Topics: Company News Marketing Metrics Client Relations
4 min read

5 Shifts in Customer Behavior That Are Driving Organizational Change

By Michele Nichols on Thu, Aug 19, 2021

With the dramatic shift to an all-remote environment for over a year, and now a period of re-opening, Launch Team President, Michele Nichols, and Red Argyle CGO, Ron Wille, catch up on changing customer behaviors and the future of sales and marketing.  

Topics: Change and Innovation Client Relations Transformation
3 min read

California Consumer Privacy Act (CCPA): What Your Business Needs

By Jordan Gipson on Tue, Jan 21, 2020

The CCPA was created with the goal of enhancing the privacy rights of California residents. Going into effect on January 2020, the CCPA requires businesses to take several steps to be compliant. The law is comparable to the EU’s General Data Protection Regulation (GDPR) but takes certain measures even further, like having a broader definition of what constitutes private data.

Topics: Business Insights Lead Generation Change and Innovation Client Relations Sales Tech Digital Advertising
2 min read

Global Sales Growth: Consider Video for More Meaningful Customer Engagement

By Michele Nichols on Fri, Jan 06, 2017


Inbound marketing will inevitably expand your company’s geographic reach—the internet is global, after all. It’s important to qualify leads from countries that represent a good fit based on:

  • Industry clusters
  • Competitive pricing
  • Cultural fit
Topics: Client Relations Sales
5 min read

Building Better Customer Relationships: INBOUND Takeaways Part 2

By Michele Nichols on Tue, Nov 22, 2016


Last week we reported some of our findings from Hubspot’s INBOUND 2016 conference, including how to succeed using today’s sales model and how to overcome common inbound marketing challenges. This week we dive deeper into our favorite presentations and explore ways to improve email marketing, social selling, and conversations for a better customer experience.

Topics: Inbound Marketing Client Relations
2 min read

Is Voicemail Dead? Helping Your Sales Team Reach Today’s Customers

By Michele Nichols on Tue, Oct 25, 2016


How many times have you said “I saw you left a voicemail. Haven’t listened to it, but I’m calling you back.”? I have to admit there are a number of unheard voicemails on my phone, but that doesn’t mean I’m not interested or have not responded.

Topics: Client Relations Sales
2 min read

Aligning Sales, Marketing & Customer Service: What Not to Do

By Sarah Campagna on Tue, Sep 27, 2016


According to a recent Gallup report, only 29% of B2B customers are engaged or feel a strong connection with the companies they buy from. Often a lack of engagement is caused by poor customer service or difficulty doing business with the company. This situation represents a significant loss of growth opportunities for B2Bs.

Topics: Marketing Strategy Client Relations Sales Marketing and Sales Alignment
3 min read

Medical Device Product Launch: Ensuring Customer Engagement in Telemedicine

By Michele Nichols on Fri, Sep 23, 2016


In our annual deep-dive into the medical device industry, Launch Team collaborates with Novatek, which provides documentation and training services to companies in medical device and other regulated industries. Today’s post explores telemedicine’s implications on customer and user engagement as well as marketing, sales and support.


Topics: Client Relations Medical Device
4 min read

Social Media Strategy: Why You Shouldn't Just Talk About Your Company

By Aimee Schenck on Tue, Aug 30, 2016


You know that guy at the party who is having a one-way conversation? Here's how to avoid being that guy.

Topics: Marketing Mix Social Media Client Relations
3 min read

Building Quality Customer Relationships with Inbound Marketing

By Michele Nichols on Tue, Jun 07, 2016

Trust in a Digital World

I just spoke with a long-time customer whose company we helped to reposition years back. Dan’s business has grown and continues to grow. The bulk of his business comes from referrals; repositioning to target the right type of projects and build their reputation in specific industries made sense then, and it makes sense now.

Topics: Inbound Marketing Client Relations
1 min read

Marketing Tip of the Week: Include Customer Experience in Your Marketing Message [Video]

By Katie Steelman on Thu, May 05, 2016

MTOTW #49: The experience a customer has with your brand can affect whether or not they’ll buy from you again, or recommend you to someone else. A recent study found that only 14% of large B2B organizations consider customer experience to be ingrained in their business.

Topics: Marketing Strategy Client Relations