10 Tips for Connecting with Customers — Medical Device Product Launch Series
The medical technology market remains robust with continued growth- with the resurgence of pandemic deferred procedures, as well as continued demand...
Client Relations
Measuring the Value of Your Brand and Culture in B2B
The organizational culture that you establish may be your most valuable asset and the key to your growth. Although culture and brand are both thought...
2021 Success Stories: Website Optimization, Rebranding, Inbound Content, and Social Media Ads
With a year full of new challenges, the ups and downs of the Pandemic, and managing hybrid work we wanted to take a moment to share some of our...
5 Shifts in Customer Behavior That Are Driving Organizational Change
With the dramatic shift to an all-remote environment for over a year, and now a period of re-opening, Launch Team President, Michele Nichols, and Red...
California Consumer Privacy Act (CCPA): What Your Business Needs
The CCPA was created with the goal of enhancing the privacy rights of California residents. Going into effect on January 2020, the CCPA requires...
Global Sales Growth: Consider Video for More Meaningful Customer Engagement
Inbound marketing will inevitably expand your company’s geographic reach—the internet is global, after all. It’s important to qualify leads from...
Building Better Customer Relationships: INBOUND Takeaways Part 2
Last week we reported some of our findings from Hubspot’s INBOUND 2016 conference, including how to succeed using today’s sales model and how to...
Is Voicemail Dead? Helping Your Sales Team Reach Today’s Customers
How many times have you said “I saw you left a voicemail. Haven’t listened to it, but I’m calling you back.”? I have to admit there are a number of...
Aligning Sales, Marketing & Customer Service: What Not to Do
According to a recent Gallup report, only 29% of B2B customers are engaged or feel a strong connection with the companies they buy from. Often a lack...