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2 min read

2021 Product Launches: 5 Tactics That Can Replace Trade Shows

By Cameryn Bugman on Wed, Mar 03, 2021

With so many product launch timelines tied to trade shows, it’s a good time to step back and consider how to add an element of excitement, unveiling, and engagement without a live event.

Topics: Marketing Strategy Trade Show Strategy Product Launch
2 min read

2020 Standout Successes: Product Launch and Brand Transition

By Alison Arnold on Wed, Jan 06, 2021



Welcome to 2021! We’re rested, recharged, and ready for a fresh start. While last year didn’t go quite as planned, as we look back, by and large, clients we work with met or outperformed their targets. We can’t help but notice some standout successes. Let’s take a closer look at how some of our clients managed to thrive despite less-than-ideal conditions.

Topics: Lead Generation Product Launch Strategic Planning
4 min read

Resetting Your 2020 Priorities in B2B Markets

By Michele Nichols on Mon, Aug 03, 2020

Now that we’ve entered the second half of a challenging and unpredictable year, it’s time to re-look at 2020 goals, and begin the planning and budget cycles for 2021. But how? Maybe it’s the unknowns, maybe it’s concern for the impact goals can have on your team’s morale and motivation—this feels particularly hard this time.

Topics: Marketing Strategy Change and Innovation Product Launch Strategic Planning
4 min read

Pandemics and Product Launches: How to Effectively Go to Market in a Changing World

By Aimee Schenck on Fri, May 08, 2020

Effective product launches and rebrands are thoroughly planned out according to specific timelines – the best time to announce the name, events with the biggest audiences, tactics that get the most traffic. It's rare that product launch planning has a contingency plan for a global pandemic.

Topics: Business Insights Marketing Strategy Product Launch Positioning Branding and Identity
4 min read

Product Launch Guide & Communication Plan

By Michele Nichols on Thu, Jul 25, 2019

Product Launch is Controlled Chaos

Whether you're a newby or a veteran of product launch planning, there's no denying the anticipation of opportunity and the stress of accomplishing all of the necessary tasks. As the launch date approaches, the flurry of activity increases, making it easy to overlook something or cut corners. Keeping track of who is responsible for what and when challenges even the most organized professionals. Many business leaders find it is in their best interest to seek external support to help organize and execute key activities.

Topics: Business Insights Marketing Strategy Internal Communication Product Launch
3 min read

5 Tips for Pitching your Product Launch or Start Up to Investors

By Damon Diehl on Thu, Sep 20, 2018

A launch plan that takes a product from concept to commercialization almost always involves acquiring external funding. Pitching your business is a specialized form of B2B brand positioning, as the product is yourself and your ideas. Giving a good pitch is a combination of research, preparation, and presentation.

Topics: Product Launch Strategic Planning