Marketing Tip of the Week: Ensure Product Launch Success with These Follow-up Tasks [Video]
MTOTW #52: After the official launch of your new product or service, there are a few key activities that can help ensure continued success:
Product Launch (4)
Improving Internal Communication in Product Launch: 5 Tips for Product Managers
The product manager’s role has changed a lot in recent years for many tech companies. While many managers take the path of engineering into a...
Marketing Tip of the Week: Use the Marketing Roadmap to Plan Your Product Launch [Video]
MTOTW #37: We use our Marketing Roadmap with clients to help them plan the various marketing activities involved in a new product launch.
Marketing Tip of the Week: Consider This Before Selling Custom Solutions [Video]
MTOTW #32: You’ve successfully launched a range of products and expanded into new markets, and you’ve decided your next step is offering custom...
Marketing Tip of the Week: When to Write a Press Release [Video]
Are you feeling newsworthy about something? Consider a press release to increase visibility and crediblity. Each week, we share a quick tip for...
Marketing Tip of the Week: Pay Attention to Market Positioning [Video]
Give prospects a clear and compelling reason to approach you through differention. Each week, we share a quick tip for marketing success on our...
Trends and Challenges in Medical Device Marketing and Sales
Michele Nichols, President of Launch Team, Inc., and Amy Castronova, President of Novatek Communications, Inc., are teaming up again this fall to...
Marketing Tip of the Week: Educate with Content in Product Launch [Video]
Companies too often take a narrow approach to their market, which neglecting other lead generation tools for an integrated marketing approach. Each...
Marketing Tip of the Week: Internal Communication Matters [Video]
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you...