Marketing KPIs & Benchmarks for 2026
We work with B2B leaders every day who have extensive marketing data, but don't know what to make of it. It's hard to know you're on track to meet...
Content Development
Mergers & Acquisitions Marketing Strategy Part 3
Marketing Strategy for Rebranding and Integration of Acquisitions For companies pursuing growth and market share through acquisitions, you’re banking...
Mergers & Acquisitions Marketing Strategy Part 2
Marketing Strategy for Brand Transition & Rollout Whether you’re a buyer or seller, marketing strategy is a critical part of your planning and has a...
Mergers & Acquisitions Marketing Strategy
Maximizing your exit; hitting your targets in divestiture or acquisition Whether you are planning to exit your company or accelerate growth through...
Optimizing Your Social Media Strategy & How to Measure Results
Our latest round-table workshop covered trends and best practices in social media, and where it belongs in B2B tech marketing strategy. Audiences are...
PR Tips for Medical Device Product Launch
This is a new, trust-based economy. As advertising effectiveness decreases, the value of articles and other quality content increases. Fresh and...
Optimizing Your Marketing Strategy for AI: Key Tips and Actions
Google is introducing AI overviews, which will speed what many fear is ‘the death of organic search.’ It won’t be an overnight change for B2B...
How HubSpot and Technical Content increased marketing ROI by 10x
Lumetrics: A Case Study in Content Success Not too long ago, Lumetrics, a Rochester N.Y. based company who makes high-precision thickness measurement...
Sales and Marketing for Business Growth: Q&A from SPIE Photonics West 2018
Though Launch Team has been presenting at Photonics West for the past five years on the topics of sales and marketing, the questions that we are...