Mergers & Acquisitions: How Marketing Strategies Enable a Smooth Transition
5 Key Challenges in M&A that Marketing Strategies Can Solve Top M&A Lessons: Companies that clearly communicate the purpose of the merger, customer...
Business Insights
Why CRM Optimization, AI, and Automation Are Becoming Competitive Advantages for Manufacturers
Technology Doesn't Replace Great People. It Helps Them Scale Their Impact. Manufacturers have always competed on quality, delivery, engineering...
Marketing Budget Planning for 2027
As organizations plan for 2027, the question isn't whether to invest in marketing. It's where those investments will make the greatest impact....
2026 Q2 Industry Lookback & What to Prioritize in Q3
One thing is becoming clear: companies are back in motion. After several years of cautious decision-making due to geopolitical changes, the pandemic,...
2026 State of B2B Technical Sales
Founder of Salescycle, Joe Delfino, shares how modern sales is about investing in people This digital era has changed the way B2B sales functions,...
Semiconductor State of the Market 2026
Key Takeaways: The semiconductor market is entering a production-scale growth phase, driven by AI infrastructure and advanced packaging. US fab...
Q1 Industry Lookback, and How to Capitalize in Q2
“Gangbusters.” That’s how one photonics industry client put their Q1 results. Leads are up, quoting and bookings are up. While life sciences and...
40 Ideas on the Future of B2B Marketing
As Launch Team celebrates its 40th anniversary, we are reflecting on all the changes in marketing strategy to reach niche technology markets.