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Artificial Intelligence (AI) and Automation have become buzzwords in recent years, and for a valid reason. These advanced technologies are revolutionizing the way businesses approach their marketing strategies by enabling high levels of efficiency, increased personalization, and improved customer experiences. The marketing industry is now leveraging AI and Automation. We’ll explore the top 5 AI and Automation techniques that every marketer should be aware of.

Appropriate change management and internal communications are critical to the success of your change plan, whether that’s driven by:

• Digital transformation
• M&A integration
• Reorganization or business model change

Lessons Learned from Students, Candidates, Employees & Employers 

Introduction:

I was proud to be asked to lead this roundtable discussion on a topic that is critical to the growing field of photonics. That in no way makes me an expert in DEI. As a business owner who works with many of the market leaders in photonics, I am simply committed to doing the work.

I’m pleased to share the highlights from our active discussion on topics including:

• What’s the state of the industry today?
• What are some actions you can take to improve diversity in photonics, whether you’re a student, candidate, employee, or employer? 

Supply chain disruption, workforce shortages, market volatility, margin pressure—what else is ahead for advanced manufacturing in the US for 2023?  In this video, Michele Nichols, President of Launch Team, shares growth rates, opportunities, and trends, including winning strategies on how to create a competitive advantage in light of market forces.  She also covers what advanced manufacturers can expect in the coming months and years.

The HubSpot INBOUND conference is always a great opportunity for marketers to learn about the latest trends and strategies from fellow marketing professionals and leaders. This year's conference was no exception and as a HubSpot Platinum partner, we came away with new approaches to try, current best practices, and good reminders for us and our clients.

How are your peers in the industry reacting to the market conditions this year? We recently conducted a survey on sales and marketing mid-year results and their approach to budgeting and planning for the coming year.

For many, it’s budgeting season as companies work through their strategic plans for the coming year. This means something different in every B2B industrial company we surveyed:

New York’s Climate Act, the nation's most ambitious clean energy initiative to date, challenges industries and communities to reach 100% zero-emission electricity by 2040, 70% renewable energy generation by 2030, and economy-wide carbon neutrality.

Experts predict cleantech will increase jobs, drive the development of new technologies, and strengthen both the regional and state economies. Already, investments in cleantech have created approximately 158,000 jobs in New York’s clean energy sector, just in the year 2020.

The organizational culture that you establish may be your most valuable asset and the key to your growth. Although culture and brand are both thought of as hard to define, measure, and manage, it’s important to understand the impact of brand equity on profit margin, customer acquisition, and customer retention. Being able to measure the value of your business culture will ultimately drive authenticity within your organization.

Is your culture a true competitive advantage? In today's market, with little opportunity for face-to-face relationship building, your business culture matters more than ever to ensure a positive customer experience and win the war for talent. Brand development based on a strong culture supports connection, growth, and sustainability within the working environment. Take a look at 9 ways you can leverage culture in your company to help strengthen your brand and promote a positive company.