Internal Communication for Product Launch: What Info Matters Most?
Launching a new product or service is a significant undertaking for any business. You have invested considerable time, money, and resources in...
Business Insights (4)
Moving Forward: Fall 2020 Update
For a company who hires for ability to deal with ambiguity, 2020 has really put us to the test. I am incredibly grateful to work with clients and...
Pandemics and Product Launches: How to Effectively Go to Market in a Changing World
Effective product launches and rebrands are thoroughly planned out according to specific timelines – the best time to announce the name, events with...
Innovation in Medical Device Manufacturing: AR/VR
As augmented reality and virtual reality tools continue to edge into health care, it’s easy to see the advantages. Color overlays and 3D renderings...
Extended Reality: An Overview of Augmented, Virtual, & Mixed Reality
Extended reality is the umbrella term for all real-and-virtual combined environments and human-machine interactions generated by computer technology....
Photonics Market Outlook: What's to Come in 2020
This February, I was honored to present at SPIE Photonics West with other photonics industry experts. With business development (BD) and marketing...
California Consumer Privacy Act (CCPA): What Your Business Needs
The CCPA was created with the goal of enhancing the privacy rights of California residents. Going into effect on January 2020, the CCPA requires...
Networking and Trade Show Tips For Introverts and Engineers
Sandy Sloane | Solutions by Sloane For this post we talked with Sandy Sloane, the President of Solutions by Sloane. Her business serves as an...
2019 Second Half Outlook for the Photonics & Manufacturing Markets
With more than half of 2019 behind us, we wanted to take pause and perform a status check on the markets we serve. It's important to understand the...