Let's Talk about Privacy
The online world can be a scary place, and more and more companies are cracking down on privacy protections for users. However, with those rollouts...
Business Insights (4)
Market Outlook: How to Maximize Results this Year and Prepare for 2022
What’s next for the markets your technologies serve? It’s hard to get a clear read. There’s a dichotomy right now that is challenging for C-level...
Internal Communication for Product Launch: What Info Matters Most?
Launching a new product or service is a significant undertaking for any business. You have invested considerable time, money, and resources in...
Moving Forward: Fall 2020 Update
For a company who hires for ability to deal with ambiguity, 2020 has really put us to the test. I am incredibly grateful to work with clients and...
Pandemics and Product Launches: How to Effectively Go to Market in a Changing World
Effective product launches and rebrands are thoroughly planned out according to specific timelines – the best time to announce the name, events with...
Innovation in Medical Device Manufacturing: AR/VR
As augmented reality and virtual reality tools continue to edge into health care, it’s easy to see the advantages. Color overlays and 3D renderings...
Extended Reality: An Overview of Augmented, Virtual, & Mixed Reality
Extended reality is the umbrella term for all real-and-virtual combined environments and human-machine interactions generated by computer technology....
Photonics Market Outlook: What's to Come in 2020
This February, I was honored to present at SPIE Photonics West with other photonics industry experts. With business development (BD) and marketing...
California Consumer Privacy Act (CCPA): What Your Business Needs
The CCPA was created with the goal of enhancing the privacy rights of California residents. Going into effect on January 2020, the CCPA requires...