Rochester's Green Technology Movement
New York’s Climate Act, the nation's most ambitious clean energy initiative to date, challenges industries and communities to reach 100%...
Business Insights (4)
Measuring the Value of Your Brand and Culture in B2B
The organizational culture that you establish may be your most valuable asset and the key to your growth. Although culture and brand are both thought...
9 Ways to Leverage Culture to Strengthen Your Brand
Is your culture a true competitive advantage? In today's market, with little opportunity for face-to-face relationship building, your business...
Let's Talk about Privacy
The online world can be a scary place, and more and more companies are cracking down on privacy protections for users. However, with those rollouts...
Market Outlook: How to Maximize Results this Year and Prepare for 2022
What’s next for the markets your technologies serve? It’s hard to get a clear read. There’s a dichotomy right now that is challenging for C-level...
Internal Communication for Product Launch: What Info Matters Most?
Launching a new product or service is a significant undertaking for any business. You have invested considerable time, money, and resources in...
Moving Forward: Fall 2020 Update
For a company who hires for ability to deal with ambiguity, 2020 has really put us to the test. I am incredibly grateful to work with clients and...
Pandemics and Product Launches: How to Effectively Go to Market in a Changing World
Effective product launches and rebrands are thoroughly planned out according to specific timelines – the best time to announce the name, events with...
Innovation in Medical Device Manufacturing: AR/VR
As augmented reality and virtual reality tools continue to edge into health care, it’s easy to see the advantages. Color overlays and 3D renderings...