5 Ways to Get Smart With Your Marketing in 2026
According to HubSpot, "Marketers are turning AI into measurable outcomes by boosting productivity, improving personalization, and accelerating...
Business Insights (4)
Pandemics and Product Launches: How to Effectively Go to Market in a Changing World
Effective product launches and rebrands are thoroughly planned out according to specific timelines – the best time to announce the name, events with...
Innovation in Medical Device Manufacturing: AR/VR
As augmented reality and virtual reality tools continue to edge into health care, it’s easy to see the advantages. Color overlays and 3D renderings...
Extended Reality: An Overview of Augmented, Virtual, & Mixed Reality
Extended reality is the umbrella term for all real-and-virtual combined environments and human-machine interactions generated by computer technology....
Photonics Market Outlook: What's to Come in 2020
This February, I was honored to present at SPIE Photonics West with other photonics industry experts. With business development (BD) and marketing...
California Consumer Privacy Act (CCPA): What Your Business Needs
The CCPA was created with the goal of enhancing the privacy rights of California residents. Going into effect on January 2020, the CCPA requires...
Networking and Trade Show Tips For Introverts and Engineers
Sandy Sloane | Solutions by Sloane For this post we talked with Sandy Sloane, the President of Solutions by Sloane. Her business serves as an...
2019 Second Half Outlook for the Photonics & Manufacturing Markets
With more than half of 2019 behind us, we wanted to take pause and perform a status check on the markets we serve. It's important to understand the...
Product Launch Guide & Communication Plan
Product Launches with a Bang, not a Trickle There are a lot of moving pieces to an effective product launch. Whether you're new to it or a veteran of...