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3 min read

Change is Coming: The Role of Executives in Change Management

By Melissa Newcomb on Mon, Mar 14, 2022

“Change is coming”--it's a bit of a troupe. After the world-changing experience of the COVID pandemic, frequent, rapid change in business has become universal and continual. [Check out our blog on important lessons learned.] Some of the biggest changes are common across all businesses:

Topics: Marketing Strategy Internal Communication Positioning Strategic Planning Transformation Change Management Digital Transformation employee engagement
4 min read

5 Shifts in Customer Behavior That Are Driving Organizational Change

By Michele Nichols on Thu, Aug 19, 2021

With the dramatic shift to an all-remote environment for over a year, and now a period of re-opening, Launch Team President, Michele Nichols, and Red Argyle CGO, Ron Wille, catch up on changing customer behaviors and the future of sales and marketing.  

Topics: Change and Innovation Client Relations Transformation
2 min read

Building Employee Engagement Through a Period of Change or Growth

By Michele Nichols on Mon, Jun 21, 2021

Employee engagement has been top of mind for business leaders for years and has only grown in importance after a year of most workers operating remotely. The topic made headlines with the WeWork CEO’s controversial comments recently at the Wall Street Journal’s Future of Everything Festival, stating that more engaged employees want to come back to the office. “Those who are least engaged are very comfortable working from home,” Sandeep Mathrani said. The debate about his comments shows how strongly many feel about the concept of engagement.

Topics: Internal Communication Transformation employee engagement
3 min read

3 Ways to Approach 2021 Strategic Planning

By Michele Nichols on Tue, Dec 15, 2020

Well, 2020 didn’t go quite as planned. Even for those in essential businesses with products and services in high demand, some basic assumptions changed. WHAT you do may be a constant, but consider if the HOW, WHO, WHERE and WHY are now new variables.

Topics: Strategic Planning Transformation