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4 min read

Virtual Tradeshow Recommendations: Photonics West is virtual…now what?

By Michele Nichols on Tue, Jan 26, 2021

Whether planned or a last-minute call, the vast majority of 2021 tradeshows will be virtual events. With a variety of offerings, platforms, and formats, it’s hard to know if this is a good investment or if you’re better off diverting the funds to your own marketing and events. Here, we break down one event, Photonics West, but our recommendations and ideas may be worth considering regardless of event or industry.

Topics: Marketing Strategy Change and Innovation Trade Show Strategy
3 min read

Leadership’s Commitment to Simplicity: A Priority for 2021

By Michele Nichols on Mon, Jan 18, 2021

I hope you have taken the time to recognize and reflect with pride on what you accomplished last year. The team you built showed resilience and grit in adapting to challenging circumstances. The hard news: your team members are now in danger of burnout. As leaders, it is our job to provide the structure and tools to help them prioritize and focus on the year ahead.

Topics: Marketing Strategy Change and Innovation Internal Communication
4 min read

Resetting Your 2020 Priorities in B2B Markets

By Michele Nichols on Mon, Aug 03, 2020

Now that we’ve entered the second half of a challenging and unpredictable year, it’s time to re-look at 2020 goals, and begin the planning and budget cycles for 2021. But how? Maybe it’s the unknowns, maybe it’s concern for the impact goals can have on your team’s morale and motivation—this feels particularly hard this time.

Topics: Marketing Strategy Change and Innovation Product Launch Strategic Planning
3 min read

California Consumer Privacy Act (CCPA): What Your Business Needs

By Jordan Gipson on Tue, Jan 21, 2020

The CCPA was created with the goal of enhancing the privacy rights of California residents. Going into effect on January 2020, the CCPA requires businesses to take several steps to be compliant. The law is comparable to the EU’s General Data Protection Regulation (GDPR) but takes certain measures even further, like having a broader definition of what constitutes private data.

Topics: Business Insights Lead Generation Change and Innovation Client Relations Sales Tech Digital Advertising
2 min read

Marketing Your B2B Tech Company from Startup to Exit

By Michele Nichols on Mon, Jun 18, 2018

 

Whether you’re launching your first product or expanding internationally, a strong marketing plan is essential. Ensuring continued growth requires new perspectives and new strategies in many areas of the business. We’ve created a guide with sales and marketing best practices for five different stages of growth. Here are some highlights:

Topics: Business Insights Marketing Strategy Change and Innovation Product Launch
3 min read

Emerging Market Outlook: UAV

By Michele Nichols on Fri, May 18, 2018

Report from XPONENTIAL 2018

With more than 8500 attendees, the AUVSI XPONENTIAL show is the largest event worldwide for drones, robotics, and unmanned systems spanning over 20 different industries. In our second year of attendance at the show, we noticed significant shifts in the market makeup, exhibitor’s strategy, and the unmanned industry as a whole.

Topics: Business Insights Change and Innovation Trade Show Strategy