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4 min read

5 Shifts in Customer Behavior That Are Driving Organizational Change

By Michele Nichols on Thu, Aug 19, 2021

With the dramatic shift to an all-remote environment for over a year, and now a period of re-opening, Launch Team President, Michele Nichols, and Red Argyle CGO, Ron Wille, catch up on changing customer behaviors and the future of sales and marketing.  

Topics: Change and Innovation Client Relations Transformation
4 min read

Virtual Tradeshow Recommendations: Photonics West is virtual…now what?

By Michele Nichols on Tue, Jan 26, 2021

Whether planned or a last-minute call, the vast majority of 2021 tradeshows will be virtual events. With a variety of offerings, platforms, and formats, it’s hard to know if this is a good investment or if you’re better off diverting the funds to your own marketing and events. Here, we break down one event, Photonics West, but our recommendations and ideas may be worth considering regardless of event or industry.

Topics: Marketing Strategy Change and Innovation Trade Show Strategy
3 min read

Leadership’s Commitment to Simplicity: A Priority for 2021

By Michele Nichols on Mon, Jan 18, 2021

I hope you have taken the time to recognize and reflect with pride on what you accomplished last year. The team you built showed resilience and grit in adapting to challenging circumstances. The hard news: your team members are now in danger of burnout. As leaders, it is our job to provide the structure and tools to help them prioritize and focus on the year ahead.

Topics: Marketing Strategy Change and Innovation Internal Communication Change Management
4 min read

Resetting Your 2020 Priorities in B2B Markets

By Michele Nichols on Mon, Aug 03, 2020

Now that we’ve entered the second half of a challenging and unpredictable year, it’s time to re-look at 2020 goals, and begin the planning and budget cycles for 2021. But how? Maybe it’s the unknowns, maybe it’s concern for the impact goals can have on your team’s morale and motivation—this feels particularly hard this time.

Topics: Marketing Strategy Change and Innovation Product Launch Strategic Planning
3 min read

California Consumer Privacy Act (CCPA): What Your Business Needs

By Jordan Gipson on Tue, Jan 21, 2020

The CCPA was created with the goal of enhancing the privacy rights of California residents. Going into effect on January 2020, the CCPA requires businesses to take several steps to be compliant. The law is comparable to the EU’s General Data Protection Regulation (GDPR) but takes certain measures even further, like having a broader definition of what constitutes private data.

Topics: Business Insights Lead Generation Change and Innovation Client Relations Sales Tech Digital Advertising
2 min read

Marketing Your B2B Tech Company from Startup to Exit

By Michele Nichols on Mon, Jun 18, 2018

 

Whether you’re launching your first product or expanding internationally, a strong marketing plan is essential. Ensuring continued growth requires new perspectives and new strategies in many areas of the business. We’ve created a guide with sales and marketing best practices for five different stages of growth. Here are some highlights:

Topics: Business Insights Marketing Strategy Change and Innovation Product Launch
3 min read

Emerging Market Outlook: UAV

By Michele Nichols on Fri, May 18, 2018

Report from XPONENTIAL 2018

With more than 8500 attendees, the AUVSI XPONENTIAL show is the largest event worldwide for drones, robotics, and unmanned systems spanning over 20 different industries. In our second year of attendance at the show, we noticed significant shifts in the market makeup, exhibitor’s strategy, and the unmanned industry as a whole.

Topics: Business Insights Change and Innovation Trade Show Strategy
3 min read

7 Considerations for (Re)branding Your B2B Company

By Katie Steelman on Fri, Aug 04, 2017

Whether you’re starting a new company, establishing a spinoff, or considering a total rebrand, your company name is an important decision that will drive a lot of other aspects of your business.

Topics: Change and Innovation Branding and Identity
6 min read

Beer & Blog: Reinventing & Differentiating through M&A, with Ben Burton

By Mandy Bly on Tue, May 23, 2017

Ben Burton, president and CEO of iuvo BioScience, talks with us about his five-year strategic plan, targeting aggressive growth both organically and through mergers and acquisitions. The acquisition of Moog’s laboratory services business and recent divestiture of iuvo’s sterilization facility, LINK, in Erie, PA, will allow the company to focus on investing in expanding testing services.

Ben spent more than eight years at Bausch + Lomb as vice president of quality for its pharmaceutical business. We had the pleasure of tapping into his thought process on acquisition strategy—considering both cultural and branding implications.

Topics: Change and Innovation Strategic Planning Beer & Blog (interviews)
3 min read

Family-Owned Business: 3 Keys to Successful Change Management

By Michele Nichols on Wed, Sep 07, 2016

 

The dream of any entrepreneur is to build a successful, profitable business that can survive long after he or she retires. Often the goal is to pass the business down to children or close relatives, as evidenced by the fact that 80% of businesses worldwide are family-owned. In the U.S., family-owned companies are responsible for 60% of all employment and 78% of new jobs.

Despite their prevalence, 70% of family businesses last just one generation before they either fail or are sold. Some common pitfalls can cause problems in transitioning the company down the road.

Topics: Business Insights Marketing Strategy Change and Innovation
5 min read

Beer & Blog: Leading Successful Business Development in Technical Companies, with Lisa Belodoff

By Katie Steelman on Wed, Jul 20, 2016

 

For today’s Beer & Blog, we spoke with Lisa Belodoff, vice president of business development at Rochester Precision Optics. Lisa has worked in sales and marketing throughout the optics and photonics industry, helping to build LightWorks Optics for successful exit, working in fiber infrastructure at CABLExpress and in medical devices at Masimo. She is a driver of change and growth, and we’re honored to collaborate with her.

Topics: Optics Business Insights Change and Innovation Internal Communication Beer & Blog (interviews)
2 min read

Three Keys to Successful Change Management: An Interview with Jim Knittel

By Michele Nichols on Wed, Jul 06, 2016

Change is a constant. It's in times of change that Launch Team becomes involved with clients, whether they’re going through a merger or acquisition, a new product launch, new market entry, or channel reorganization. External and internal communication in these times of change are key.

Topics: Business Insights Change and Innovation