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New York’s Climate Act, the nation's most ambitious clean energy initiative to date, challenges industries and communities to reach 100% zero-emission electricity by 2040, 70% renewable energy generation by 2030, and economy-wide carbon neutrality.

Experts predict cleantech will increase jobs, drive the development of new technologies, and strengthen both the regional and state economies. Already, investments in cleantech have created approximately 158,000 jobs in New York’s clean energy sector, just in the year 2020.

In a world of ever-shorter attention spans and the scarcity of labor, gamification can offer a way to attract, engage, and motivate your team. Gamification uses game elements in a non-gaming context, a concept that has been helping companies to improve employee engagement and outcomes.

Another successful year at Photonics West is in the books! With the show being back in person again since it last was in 2020, we wanted to share some main themes that we observed after attending in person at this year's event.

Here we are, entering another year where the only certainty is uncertainty. Take a deep breath and recognize all the growth you’ve achieved and the stability you’ve provided in spite of rapid change. You’re helping to build a culture of resilience and action in the face of ambiguity. 

Digital transformation today is taking place at a pace that is 20-25x faster than pre-2020. Changing at unprecedented speed comes with inherent risk, and in this case, digital transformation is largely treated by leadership and operations teams as a series of independent IT projects instead of realizing its full potential as a driver of competitive advantage.

The online world can be a scary place, and more and more companies are cracking down on privacy protections for users. However, with those rollouts of changes happening, it ultimately will affect the marketers, advertisers, and web developers on the other side. So, what exactly is happening and how might it affect you?

With the dramatic shift to an all-remote environment for over a year, and now a period of re-opening, Launch Team President, Michele Nichols, and Red Argyle CGO, Ron Wille, catch up on changing customer behaviors and the future of sales and marketing.  

Whether planned or a last-minute call, the vast majority of 2021 tradeshows will be virtual events. With a variety of offerings, platforms, and formats, it’s hard to know if this is a good investment or if you’re better off diverting the funds to your own marketing and events. Here, we break down one event, Photonics West, but our recommendations and ideas may be worth considering regardless of event or industry.

I hope you have taken the time to recognize and reflect with pride on what you accomplished last year. The team you built showed resilience and grit in adapting to challenging circumstances. The hard news: your team members are now in danger of burnout. As leaders, it is our job to provide the structure and tools to help them prioritize and focus on the year ahead.

Now that we’ve entered the second half of a challenging and unpredictable year, it’s time to re-look at 2020 goals, and begin the planning and budget cycles for 2021. But how? Maybe it’s the unknowns, maybe it’s concern for the impact goals can have on your team’s morale and motivation—this feels particularly hard this time.

The CCPA was created with the goal of enhancing the privacy rights of California residents. Going into effect on January 2020, the CCPA requires businesses to take several steps to be compliant. The law is comparable to the EU’s General Data Protection Regulation (GDPR) but takes certain measures even further, like having a broader definition of what constitutes private data.

Whether you’re launching your first product or expanding internationally, a strong marketing plan is essential. Ensuring continued growth requires new perspectives and new strategies in many areas of the business. We’ve created a guide with sales and marketing best practices for five different stages of growth. Here are some highlights: