Product Launch Trends & Challenges in 2026
What You Need to Know if You Are Planning a Product Launch How are companies readying for product launches in 2026? After a turbulent year of...
Marketing and Sales Alignment
B2B Technical Sales FAQs
Launch hosted a series of sales training workshops with customer service and engineers who have a hand in sales. Together, we discussed tips for...
20 Sales Stats to Boost Your 2024 Sales Game
In our planning and strategy sessions, we always center the conversation around data-driven decision making. So, we decided to dig up 20 sales stats...
Marketing Budget Planning for 2025
For many, it’s budgeting season as companies work through their strategic plans for the coming year. This means something different in every B2B...
The Current State of Marketing Budgets: Our Survey Results
How are your peers in the industry reacting to the market conditions this year? We recently conducted a survey on sales and marketing mid-year...
Delivering an Exceptional Omnichannel Customer Experience
The pandemic forced most organizations to adapt and add additional sales, marketing, and service tactics to meet the needs of a remote world. Coming...
Gamification: A New Way of Engaging Employees
In a world of ever-shorter attention spans and the scarcity of labor, gamification can offer a way to attract, engage, and motivate your team....
Mergers & Acquisitions: Communication Strategy for a Smooth Transition
Mergers and acquisitions present challenges to even the most seasoned leadership teams. Executing a strong and organized communications plan—one that...
Launch Marketing and Sales Tech Series Recap
Utilizing all of the resources in your existing toolset is imperative for your company’s day-to-day success and growth. In the Lunch and Learn,...