Marketing Budget Planning for 2027
As organizations plan for 2027, the question isn't whether to invest in marketing. It's where those investments will make the greatest impact....
Marketing and Sales Alignment
20 Sales Stats to Boost Your 2026 Sales Game
In our planning and strategy sessions, we always center the conversation around data-driven decision-making. So, we decided to dig up 20 sales stats...
What Makes B2B Marketing & Sales Difficult for Engineers?
Updated for 2026 Engineers often struggle with marketing and sales, not because they lack insight, but because traditional sales tactics conflict...
Product Launch Trends & Challenges in 2026
Updated for 2026 What You Need to Know if You Are Planning a Product Launch How are companies preparing for product launches in 2026? After a...
B2B Technical Sales FAQs
Launch hosted a series of sales training workshops with customer service and engineers who have a hand in sales. Together, we discussed tips for...
The Current State of Marketing Budgets: Our Survey Results
How are your peers in the industry reacting to the market conditions this year? We recently conducted a survey on sales and marketing mid-year...
Delivering an Exceptional Omnichannel Customer Experience
The pandemic forced most organizations to adapt and add additional sales, marketing, and service tactics to meet the needs of a remote world. Coming...
Gamification: A New Way of Engaging Employees
In a world of ever-shorter attention spans and the scarcity of labor, gamification can offer a way to attract, engage, and motivate your team....
Mergers & Acquisitions: Communication Strategy for a Smooth Transition
Mergers and acquisitions present challenges to even the most seasoned leadership teams. Executing a strong and organized communications plan—one that...