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6 min read

Launch Marketing and Sales Tech Series Recap

By Alex Ormond on Wed, Jun 09, 2021

Utilizing all of the resources in your existing toolset is imperative for your company’s day-to-day success and growth. In the Lunch and Learn, Maximizing Your Toolset Series, Launch Team’s Account Manager Alex Ormond talks about how you can align your team and processes in a remote work environment. Alex walks through the best ways to get the most out of your existing toolset while arming you with actionable next steps to apply these best practices. 

Topics: Marketing and Sales Alignment Tech Marketing Automation
5 min read

Deconstructing the Marketing Tech Stack: What’s Critical & What’s Not

By Alex Ormond on Fri, May 22, 2020

Can your company relate to one or many of these scenarios? If so, read on!

  • We have a tool, but no one uses it.
  • We have tools that seem to be working, but no measurement of ROI.
  • We have 5 tools, but I think we could consolidate.
  • We want to do more, but we haven’t committed to spending the money on a tool to help.
Topics: Email Marketing Marketing and Sales Alignment CRM implementation Tech Digital Advertising Marketing Automation
5 min read

Mergers & Acquisitions: Communication Strategy for a Smooth Transition

By Alison Arnold on Mon, May 04, 2020

Mergers and acquisitions present challenges to even the most seasoned leadership teams. Executing a strong and organized communications planone that delivers the right messages to the right constituents at the right time—can help a merger or acquisition go smoothly and establish unity and profitability. Yet, despite the best laid plans, change management is hard and you’re sure to encounter challenges along the way.

Topics: Business Insights Internal Communication Positioning Sales Strategic Planning Marketing and Sales Alignment Change Management Digital Transformation
2 min read

20 Sales Stats to Boost Your 2020 Sales Game

By Nate Fuller on Mon, Dec 23, 2019

In our planning and strategy sessions we always center the conversation around data-driven decision making. So, we decided to dig up 20 sales stats to help you build your sales plan in 2020. Want to talk to an expert about hitting your sales goals in the new year? Contact us for a free consultation.

Topics: Sales Strategic Planning Marketing and Sales Alignment
4 min read

The Next Gen Salesperson: How to Master the Demo

By Michele Nichols on Fri, Oct 11, 2019

The New Sales Process & The End of the Test Drive

Sales, at its worst, is exemplified by the stereotypical used car sales process. The high pressure, lack of pricing transparency, the awkward test drive, peering under the hood pretending you know what you’re looking for, and the hand-offs from department to department... it’s a game no one seems to enjoy.

Topics: Sales Marketing and Sales Alignment
3 min read

Creating a Marketing Model for Sustainable Growth | Webinar Recap

By Matthew O'Donnell on Wed, Jul 03, 2019

Developing a marketing plan that sustains steady, consistent growth is imperative for your organization's success. Building a strategy that yields double digit revenue growth every year requires putting the customer first, and building around their specific needs. In the webinar Marketing and Sales Models for Sustainable Growth, Launch Team’s President Michele Nichols talks about how a company can achieve this goal by focusing on the customer first, with a data driven, educational mindset at the core of their marketing efforts. Michele also touches upon how customer behavior is changing and how companies should be adapting to support them.

Topics: Marketing Strategy Marketing and Sales Alignment
4 min read

The Next Gen Salesperson: What to Expect in B2B Complex Sales

By Michele Nichols on Wed, May 01, 2019

Imagine a salesperson—what comes to mind? We all likely picture the cliché car salesman who is pushy, "all-knowing", always closing, and solely commission driven. We may even suspect that this is appropriate behavior for a salesperson. Now consider the last time you purchased a car. How much research did you do before interacting with sales? What did you want from that salesperson? Did you care most about the expertise to answer your questions or the willingness to move at your pace?

Although expertise is necessary for a salesperson's success, the strongest next gen salespeople understand where the customer is in the buyer's journey and how to help them continue on that journey. Customers have changed and it is important that your organization keeps up with new buyer needs—whether that means engaging the help of a sales consultant, integrating new sales technologies, or revamping the sales process all together. 

Topics: Sales Marketing and Sales Alignment
3 min read

No Elves Needed: Using Salesforce Campaigns to Build Your Holiday Card List

By Meghan Maloney on Sun, Dec 16, 2018

Client relationships are an incredibly valuable resource for businesses of any size, and the holidays are a perfect time to reach out with warm wishes to all of your contacts. But wrangling a huge mailing list can get overwhelming during a hectic yearend. So what’s the best way to check off your holiday “nice” list? Channel your inner St. Nick and get it all done in a wink using a full-featured CRM like Salesforce!

Topics: Marketing and Sales Alignment CRM implementation
2 min read

Maximizing 2018 in the 4Q: Tips to Optimize Your Revenue and Profits

By Michele Nichols on Mon, Oct 08, 2018

Quick Wins for the Last Quarter

Welcome to 4Q, where we’re planning for 2019 while trying to close out 2018 strong. Especially in sales and marketing for manufacturing, where we’re balancing capacity, booked revenue and shipped revenue targets, it’s a challenging time. For better sales and marketing alignment and a stronger close to the year, here are some key questions to ask your team:

Topics: Sales Strategic Planning Marketing and Sales Alignment
2 min read

Building Your Team through New Capabilities in Sales Process & B2B Marketing Strategy

By Michele Nichols on Tue, Dec 12, 2017

You may have seen our recent announcement that Launch Team has acquired One Down Consulting Group. It has come together fast, but was a long time in the making.

Topics: Company News Sales Marketing and Sales Alignment CRM implementation
1 min read

Launch Team Adds One Down Consulting to Provide Full Marketing and Sales Support

By Katie Steelman on Wed, Nov 29, 2017

We are pleased to announce that Launch Team Inc. has acquired One Down Consulting Group to strengthen customers’ sales channels.

Topics: Company News Marketing and Sales Alignment
2 min read

Marketing Metrics Play a Role in Marketing & Sales Alignment

By Sarah Campagna on Fri, Oct 27, 2017

I often hear from companies that their marketing team collects data for data's sake—that they are mired in the minutia of marketing analytics, which have little to no impact on the sales team. The marketing team in turn complains that the sales team doesn't take the time to put the data into the CRM, nor do they learn to use the CRM well enough to make use of the available data. The finger pointing is cyclical and can leave leadership in a quandary. In this case, I believe it is up to the marketer to prove the value of the data to the sales team.

Topics: Marketing Metrics Sales Marketing and Sales Alignment