In our planning and strategy sessions, we always center the conversation around data-driven decision making. So, we decided to dig up 20 sales stats to help you build your sales plan in 2024. Want to talk to an expert about hitting your sales goals in the new year? Contact us for a free consultation.
- Nearly 78% of buyers want performance guarantees offered during a sale. [McKinsey & Company]
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65% of customers prefer digital self-service tools or remote human interactions over traditional ones. [McKinsey & Company]
- 96% of B2B buyers research online before speaking to a member of the sales team. [HubSpot]
- 71% of B2B buyers prefer to research on their own instead of talking to a rep. [HubSpot]
- AI is being utilized more and more. 63% of sales leaders say AI makes competing with other businesses easier. [HubSpot]
- Top performers in sales are 1.9x more likely to make use of AI tools than underperformers. [Salesforce]
- 55% of sales leaders are prioritizing low-risk initiatives with modest guaranteed growth. [Salesforce]
- Reducing your tech stack can help. 45% of sales pros feel overwhelmed by the amount of tools in their tech stack. [HubSpot]
- About 94% of sales organizations are planning to reduce and consolidate their tech stack this year. [Salesforce]
- 28% of sales pros say the biggest reason for buyers backing out is the sales process taking too long. [HubSpot]
- Sales pros utilizing enablement content, such as social media, product demos, and market research, are 58% more likely to perform over goal in 2024. [HubSpot] Use our free Marketing Roadmap Planner to nail your social media campaigns and other marketing initiatives in the new year
- 83% of sales reps say in-sync team selling helps closing sales. [Salesforce]
- About 78% of sales pros say CRMs effectively improve sales and marketing alignment. [HubSpot]
- 80% of sales reps say maintaining customer relationships after closing is becoming more important. [Salesforce]
- Existing customers are bringing in more revenue than new ones. 72% of company revenue comes from existing customers and only 28% from new customers. [HubSpot]
- 87% of sales pros cross-sell. It is bringing in an average of 21% in company revenue. [HubSpot]
- Hybrid sales reps are 28% more likely to perform better in sales goals this year than in-person and/or fully remote reps. [HubSpot]
- Hybrid and digital sales roles are increasing still more than traditional ones. The net change for hybrid roles in 2021 is 70% and 64% for digital. [McKinsey & Company]
- The average sales close rate is 29% while the average win rate is 21%. [HubSpot]
- More than 8 in 10 sales pros think sales operations are a necessity when growing any business. [Salesforce]
Buyers are changing rapidly and sales processes are slowly adapting. It is the organizations who stay ahead of the sales process curve that will see the greatest growth in 2024. If you want to build out a perfectly aligned marketing and sales plan, contact Launch Team.
About Launch Team, Inc.
We are a multi-dimensional, highly focused marketing firm that has helped companies in technical and engineering-driven industries succeed. We've been doing this for over 30 years, increasing and improving our offerings along the way. Our team's backgrounds include optics, chemistry, biology paired with a core business and marketing focus. This allows our team a unique understanding of your business, the decision makers you work with, and the engineers who will evaluate your solution.
