What Makes B2B Marketing & Sales Difficult for Engineers?
Updated for 2026 Engineers often struggle with marketing and sales, not because they lack insight, but because traditional sales tactics conflict...
Optics
Get Ahead with Grant Opportunities for Optics & Photonics
Ways to Stretch Marketing Budgets with Grant Funding In a time of economic uncertainty, you need marketing more than ever to hit your goals, but like...
Trade Show Tips: A Packing List
Trade Show Prep In optics and photonics and some of the other highly-targeted industries we serve, trade shows remain one of the most successful ways...
State of the Optics & Photonics Industry: SPIE Summit Debrief
Optics, Photonics, Quantum and Energy Industry Updates This past week, 150 leaders of photonics company leaders met with government agency leaders to...
Photonics Market Outlook: What's to Come in 2020
This February, I was honored to present at SPIE Photonics West with other photonics industry experts. With business development (BD) and marketing...
Some of Our Favorite Booths at Photonics West 2020
Another year at Photonics West, the leading event for photonics and laser companies, is in the books! With over 5,000 presentations and 1,300...
Beer & Blog: Constant Learning in an Innovative Optics Industry, with Josh Cobb
Josh Cobb, Senior Optical Engineer with Corning (Tropel), has spent years in the optics industry learning, teaching, and learning more. We sat down...
Luminate Demo Day: The Latest in Optics and Photonics Development
Join us on Demo Day during the Xerox Rochester International Jazz Festival.
Answers to the Hard Questions: What I heard at the Laser Focus World Laser Marketplace Technology and Markets Panel
Though I was enjoying LFW's Laser Marketplace at Photonics West, furiously taking notes while Allen Nogee revealed the 2018 market forecast and...