Photonics West 2016 Survey: More Qualified Leads, Shift in Trade Show Follow-up
We recently asked optics and photonics companies to participate in our annual Photonics West lead generation survey. The survey results give us a...
Optics (3)
Marketing Tip of the Week: Avoid These 5 Common Sales Mistakes [Video]
MTOTW #31: The majority of high tech buyers prefer to sell themselves on a purchase before contacting your salespeople. But once they do reach out,...
Photonics West 2015 Survey: Lead Gen Rises, Trade Show Follow-up Lags
Trade shows catering to high tech industries such as contract manufacturing or optics are highly targeted, and they're still an important part of an...
"Father" of Optics in Rochester, & PLS "Grandfather" honored in Rochester Hall of Fame
Dr. Robert Hopkins, distinguished professor and President of the Institute of Optics at the University of Rochester, and founder of Corning Tropel in...
Curious about the Future of NY Optics? Attend the 2014 RRPC Meeting!
Join New York Photonics/The Rochester Regional Photonics Cluster (RRPC) at their Annual Meeting to learn how you can help advance the growth of New...
Spring 2014 Tradeshows and Conferences - Are you ready?
Spring is finally here, and with it comes new opportunities to connect with your customers. Launch Solutions is working hard to help clients prep for...
Join Launch Solutions at SPIE Photonics West 2014
SPIE Photonics West
Come say hello at Optifab
Will you be in Rochester for Optifab October 14-17? Stop by the APOMA booth and say hi—some of the Launch Solutions team will be there to help out....
SPIE Optics + Photonics Sales Lead Survey Results
Generating Qualified Sales Leads at Trade Shows In a our recent blog post, Michele Nichols shared her observations of Optics + Photonics 2013 in...