1 min read
Launch Solutions to Attend SPIE Optics & Photonics
Topics: Optics Company News Trade Show Strategy
2 min read
RRPC, MCC optics camp will introduce area high school students to tech jobs
Topics: Optics Company News Women in STEM
1 min read
Launch Solutions to Attend SPIE Defense, Security, and Sensing
PLS Launch Solutions to Attend SPIE DSS
Topics: Optics Business Insights Lead Generation Trade Show Strategy
1 min read
Watch for @launchsolutions at...
APS March Meeting 2013 and SPIE Defense, Security, and Sensing
Topics: Optics Company News Trade Show Strategy
1 min read
Watch for @launchsolutions at SPIE Photonics West 2013
SPIE Photonics West and SPIE Bios
Topics: Optics Company News Trade Show Strategy
1 min read
Michele Nichols to Teach Marketing Strategy to Optics Industry Group
PLS President Michele Nichols to Teach Marketing Workshop at 2013 SPIE Photonics West Conference
Rochester, NY (PRWEB) January 03, 2013
Topics: Optics Company News Marketing Strategy
1 min read
PLS President, Michele Nichols to Present @SPIE Photonics West 2013
Topics: Optics Company News Marketing Mix Marketing Strategy
2 min read
Optics and Photonics Industry Needs Marketing, Say Industry Experts
Expert Panel Discusses What Will Drive Optics and Photonics Growth
Monday afternoon found me at the Rochester Museum and Science Center with 200 other optics industry leaders to hear the findings from the US Congress-commissioned research report, Harnessing Light. The event was well-attended and well-covered (here, by the Democrat & Chronicle and Innovation Trail).
Topics: Optics Marketing Strategy
4 min read
Foundational Marketing Assets: Corporate Photography
An Overlooked Brand Asset
Good photography is a core marketing asset when it comes to presenting a company to prospective and existing customers—it makes the intangible services offering a little more tangible, the technology more real, and the application more compelling. When we work with companies to execute their marketing roadmap, the lack of good corporate photography is often a barrier to getting a marketing project complete on a tight timeframe and budget, whether it’s issuing a press release of a new hire, designing a trade show booth display, or creating a marketing success story.
Topics: Optics Marketing Strategy Branding and Identity
1 min read
PLS Launch Solutions & OptoIQ Announce Marketing In Photonics Blog
New Optics Marketing Blog
OptoIQ, a leading digital media source for news and research in optics, photonics and imaging technologies, announces a new blog, Marketing in Photonics, written by Michele Nichols, President of PLS Launch Solutions.
Topics: Optics Business Insights Company News Marketing Strategy
2 min read
Elements of an Actionable Strategic Plan
In my recent blog post in the optics and photonics magazine OptoIQ, I cover a business strategy process and how to write a business plan your team can execute. The following are examples for a small precision manufacturing company.
