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2 min read

2022 Photonics Trends and Themes: Photonics West Observations

By Victoria Ferroni on Mon, Feb 07, 2022

Another successful year at Photonics West is in the books! With the show being back in person again since it last was in 2020, we wanted to share some main themes that we observed after attending in person at this year's event.

Topics: Change and Innovation Trade Show Strategy
1 min read

Photonics West 2022: Catch Us Live or Remote

By Michele Nichols on Thu, Jan 20, 2022

We have missed seeing our photonics clients face to face and hope to see many of you at Photonics West January 23-27. We’ll be sharing market insights and marketing best practices and catching up with old friends. Watch for Launch Team at: 

Topics: Company News Trade Show Strategy
3 min read

Best Practices for Tradeshows in Today’s Environment: A look at FABTECH

By Michele Nichols on Fri, Oct 01, 2021

At FABTECH in Chicago this September, industrial attendees and exhibitors had their first trade show experience in 18 months. What was it like? Who did it well? In-person attendance, by casual observation, felt slightly lighter, but exhibitors were pleased with the booth traffic and quality of leads. FABTECH organizers were committed to a safe, inclusive experience, with hybrid streaming content and pre-recorded educational sessions. As much of the show is capital equipment, exhibitors were faced with a costly decision: live equipment demo or video? 

Topics: Trade Show Strategy
2 min read

We're Back: Meet Launch Team at FABTECH 2021

By Michele Nichols on Thu, Sep 09, 2021

After last year's cancellation, FABTECH 2021 is back live and coming at full speed on September 13-16 in Chicago, Illinois! A lot has happened since FABTECH 2019 — from a dramatic shift to an all-remote environment for over a year, to now a period of re-opening and navigating hybrid workforces and employee engagement. One thing is for sure, we are happy to be back and present at live events. 

Topics: Trade Show Strategy Manufacturing
3 min read

Replacing Trade Show Leads

By Alex Ormond on Wed, May 19, 2021

In the medical device, optics and photonics, consumer electronics, and many other industries, a single first-quarter trade show can generate a significant portion of the year’s leads. Well, 1Q 2021 has come and gone, and many are finding that the virtual events have not been a sufficient replacement.

Topics: Lead Generation Trade Show Strategy
3 min read

Leveraging Existing Technology to Enhance Virtual Events

By Alex Ormond on Thu, Apr 29, 2021

Although many people are waiting to get back to the real trade show floor, virtual events are here for a while longer. In fact, many shows may even maintain hybrid or virtual formats even after floors open back up given the significant cost difference. However, we are repeatedly hearing about the difficulty associated with virtual events. Common challenges include:

Topics: Trade Show Strategy
2 min read

2021 Product Launches: 5 Tactics That Can Replace Trade Shows

By Cameryn Bugman on Wed, Mar 03, 2021

With so many product launch timelines tied to trade shows, it’s a good time to step back and consider how to add an element of excitement, unveiling, and engagement without a live event.

Topics: Marketing Strategy Trade Show Strategy Product Launch
4 min read

Virtual Tradeshow Recommendations: Photonics West is virtual…now what?

By Michele Nichols on Tue, Jan 26, 2021

Whether planned or a last-minute call, the vast majority of 2021 tradeshows will be virtual events. With a variety of offerings, platforms, and formats, it’s hard to know if this is a good investment or if you’re better off diverting the funds to your own marketing and events. Here, we break down one event, Photonics West, but our recommendations and ideas may be worth considering regardless of event or industry.

Topics: Marketing Strategy Change and Innovation Trade Show Strategy
6 min read

FABTECH Canceled: Advanced Manufacturing Market Outlook 2020

By Nate Fuller on Mon, Aug 31, 2020

It's hard to imagine that we will be missing FABTECH 2020 this year, among many other cancelled trade shows. Last year, leading up to FABTECH 2019, we covered the market drivers, upcoming trends, and widespread changes in the advanced manufacturing markets. This year, despite the cancellation, sales and market growth continues.

Topics: Marketing Strategy Trade Show Strategy Tariff Manufacturing
4 min read

Some of Our Favorite Booths at Photonics West 2020

By Nate Fuller on Tue, Feb 11, 2020

Another year at Photonics West, the leading event for photonics and laser companies, is in the books! With over 5,000 presentations and 1,300 exhibiting companies, the consensus so far is that traffic was down and quality was up. After months preparing client booths, websites, collateral pieces, and campaigns, we're excited to share a few favorites!


Topics: Optics Marketing Mix Marketing Strategy Trade Show Strategy
5 min read

Networking and Trade Show Tips For Introverts and Engineers

By Nate Fuller on Mon, Nov 04, 2019

Sandy Sloane | Solutions by Sloane

For this post we talked with Sandy Sloane, the President of Solutions by Sloane. Her business serves as an extension of her clients’ existing internal training, employee engagement, special events, and public relations teams, complementing and enhancing what they are already doing or what they simply don’t have time to do. Sandy works closely with Nextcorps Luminate, a 6-month intensive accelerator program located in Rochester, NY, the imaging capital of the world.

Topics: Business Insights Lead Generation Trade Show Strategy Beer & Blog (interviews)
3 min read

Emerging Market Outlook: UAV

By Michele Nichols on Fri, May 18, 2018

Report from XPONENTIAL 2018

With more than 8500 attendees, the AUVSI XPONENTIAL show is the largest event worldwide for drones, robotics, and unmanned systems spanning over 20 different industries. In our second year of attendance at the show, we noticed significant shifts in the market makeup, exhibitor’s strategy, and the unmanned industry as a whole.

Topics: Business Insights Change and Innovation Trade Show Strategy