With so many product launch timelines tied to trade shows, it’s a good time to step back and consider how to add an element of excitement, unveiling, and engagement without a live event.
2 min read
2021 Product Launches: 5 Tactics That Can Replace Trade Shows
Topics: Marketing Strategy Trade Show Strategy Product Launch
4 min read
Virtual Tradeshow Recommendations: Photonics West is virtual…now what?
Whether planned or a last-minute call, the vast majority of 2021 tradeshows will be virtual events. With a variety of offerings, platforms, and formats, it’s hard to know if this is a good investment or if you’re better off diverting the funds to your own marketing and events. Here, we break down one event, Photonics West, but our recommendations and ideas may be worth considering regardless of event or industry.
Topics: Marketing Strategy Change and Innovation Trade Show Strategy
6 min read
FABTECH Canceled: Advanced Manufacturing Market Outlook 2020
It's hard to imagine that we will be missing FABTECH 2020 this year, among many other cancelled trade shows. Last year, leading up to FABTECH 2019, we covered the market drivers, upcoming trends, and widespread changes in the advanced manufacturing markets. This year, despite the cancellation, sales and market growth continues.
Topics: Marketing Strategy Trade Show Strategy Tariff Manufacturing
4 min read
Some of Our Favorite Booths at Photonics West 2020
Another year at Photonics West, the leading event for photonics and laser companies, is in the books! With over 5,000 presentations and 1,300 exhibiting companies, the consensus so far is that traffic was down and quality was up. After months preparing client booths, websites, collateral pieces, and campaigns, we're excited to share a few favorites!
Topics: Optics Marketing Mix Marketing Strategy Trade Show Strategy
5 min read
Networking and Trade Show Tips For Introverts and Engineers
Sandy Sloane | Solutions by Sloane
For this post we talked with Sandy Sloane, the President of Solutions by Sloane. Her business serves as an extension of her clients’ existing internal training, employee engagement, special events, and public relations teams, complementing and enhancing what they are already doing or what they simply don’t have time to do. Sandy works closely with Nextcorps Luminate, a 6-month intensive accelerator program located in Rochester, NY, the imaging capital of the world.
Topics: Business Insights Lead Generation Trade Show Strategy Beer & Blog (interviews)
3 min read
Emerging Market Outlook: UAV
Report from XPONENTIAL 2018
With more than 8500 attendees, the AUVSI XPONENTIAL show is the largest event worldwide for drones, robotics, and unmanned systems spanning over 20 different industries. In our second year of attendance at the show, we noticed significant shifts in the market makeup, exhibitor’s strategy, and the unmanned industry as a whole.
