It's hard to imagine that we will be missing FABTECH 2020 this year, among many other cancelled trade shows. Last year, leading up to FABTECH 2019, we covered the market drivers, upcoming trends, and widespread changes in the advanced manufacturing markets. This year, despite the cancellation, sales and market growth continues.

Another year at Photonics West, the leading event for photonics and laser companies, is in the books! With over 5,000 presentations and 1,300 exhibiting companies, the consensus so far is that traffic was down and quality was up. After months preparing client booths, websites, collateral pieces, and campaigns, we're excited to share a few favorites!

Sandy Sloane | Solutions by Sloane

For this post we talked with Sandy Sloane, the President of Solutions by Sloane. Her business serves as an extension of her clients’ existing internal training, employee engagement, special events, and public relations teams, complementing and enhancing what they are already doing or what they simply don’t have time to do. Sandy works closely with Nextcorps Luminate, a 6-month intensive accelerator program located in Rochester, NY, the imaging capital of the world.

Report from XPONENTIAL 2018

With more than 8500 attendees, the AUVSI XPONENTIAL show is the largest event worldwide for drones, robotics, and unmanned systems spanning over 20 different industries. In our second year of attendance at the show, we noticed significant shifts in the market makeup, exhibitor’s strategy, and the unmanned industry as a whole.

At a trade show that features the latest in the fast-developing field of unmanned technology, there is a lot of interest and noise. It’s the Wild West, and market leadership is up for grabs. So how do you make sure your company’s booth draws attention and traffic? Effective demos are key. Unique approaches to booth advertisement will get you noticed, too.

We noticed a number of powerful tactics at XPONENTIAL 2017. The following tactics are just a few your team could apply to any large trade show strategy.

We all have our favorite pair of shoes. They might be the ones that look great but don’t feel as great, the shoes that match everything, or the shoes that are surprisingly comfortable. We have favorites for work, going out—any number of occasions. But what about trade shows?