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1 min read

Come say hello at Optifab

By Michele Nichols on Mon, Oct 07, 2013

ofb13 landing pgs rochester
Will you be in Rochester for Optifab October 14-17? Stop by the APOMA booth and say hi—some of the Launch Solutions team will be there to help out. Wondering how shows like this can be more effective for your company? Download our trade show toolkit or contact us for a quick discussion.

Optics customers like Sydor Optics, QED Technologies, and Optimax will be exhibiting, and many are presenting important technical papers. Rochester is happy to host this conference, and we'd love to show you around.
Topics: Optics Trade Show Strategy
1 min read

SPIE Optics + Photonics Sales Lead Survey Results

By John Veckerelli on Thu, Sep 26, 2013

Generating Qualified Sales Leads at Trade Shows

In a our recent blog post, Michele Nichols shared her observations of Optics + Photonics 2013 in terms of our clients' booth traffic and sales lead counts. Many of you have weighed in on your impressions by taking our O+P sales lead survey. And the results are in!

Topics: Optics Lead Generation Trade Show Strategy
3 min read

Trade Show Planning: What to Order for Your Booth, When

By Kara Fortuna on Thu, Aug 22, 2013

Sooner is better when it comes to ordering booth parts.

Topics: Trade Show Strategy
1 min read

Launch Solutions to Attend SPIE Optics & Photonics

By John Veckerelli on Wed, Aug 21, 2013

PLS Launch Solutions to Attend SPIE O&P

Topics: Optics Company News Trade Show Strategy
4 min read

Brand Identity: Alternatives to traditional promotion

By Katie Steelman on Fri, Jun 14, 2013

Thinking Outside the Box

In April, we talked about some outdated marketing materials and practices that might be holding your business back. Now we’ll discuss a few ideas that are ahead of the curve. While business cards and company brochures are still staples at tradeshows and similar events, many forward-thinking businesses are getting more creative with their promotional materials.

Topics: Business Insights Marketing Mix Marketing Strategy Change and Innovation Trade Show Strategy Branding and Identity
2 min read

Survey Results: Fewer but comparably qualified leads at DSS vs. Photonics West

By John Veckerelli on Wed, May 22, 2013

In March we reported the results of a sales lead survey gauging your success at Photonics West 2013. This month we’ve done the same with the SPIE Defense, Security & Sensing (DSS) show. Some of the results were consistent from show to show; however, attendees of DSS reported less lead success year over year and compared with Photonics West leads.

Topics: Business Insights Lead Generation Trade Show Strategy Marketing Metrics
1 min read

Launch Solutions to Attend SPIE Defense, Security, and Sensing

By Katie Steelman on Mon, Apr 29, 2013

PLS Launch Solutions to Attend SPIE DSS

DSS trade show

Topics: Optics Business Insights Lead Generation Trade Show Strategy
1 min read

Watch for @launchsolutions at...

By Katie Steelman on Wed, Feb 20, 2013

APS March Meeting 2013 and SPIE Defense, Security, and Sensing

APS March Meeting. PLS will be there.APS March Meeting SPIE DSS, launchsolutions will be there.

Topics: Optics Company News Trade Show Strategy
3 min read

Tradeshow Marketing - Best practices for tradeshow lead follow-up

By Katie Steelman on Tue, Feb 12, 2013

Conversations to Conversions

Talk is cheap. You could have many promising conversations at tradeshows you attend, but those will mean nothing if you don’t follow up on your leads. Industry statistics indicate that approximately 80 percent of leads are left un-followed. Most exhibitors know that follow-up is something that should happen, but many lack the time or know-how to actually do it.

Topics: Business Insights Lead Generation Marketing Strategy Trade Show Strategy
1 min read

Watch for @launchsolutions at SPIE Photonics West 2013

By John Veckerelli on Thu, Jan 24, 2013

SPIE Photonics West and SPIE Bios

Photonics West

Topics: Optics Company News Trade Show Strategy
3 min read

A Case for Integrated Marketing

By John Veckerelli on Thu, Sep 06, 2012

Inbound Marketing Takes Hold

Having just returned from HubSpot’s #Inbound12 conference in Boston, participants, most of whom are inbound marketing HubSpot partners, like us (PLS Launch Solutions), HubSpot customers, and marketers – I learned of companies in a broad range of industries (B2B & B2C) having success generating sales through inbound marketing while leveraging HubSpot. I also learned that traditional marketing continues to play an important role – more focused – more integrated, on- and off-line. The bottom line is our clients need to be where their customers are – and that’s more on-line.

Topics: Business Insights Marketing Mix Marketing Strategy Trade Show Strategy
4 min read

In Quest for Qualified Sales Leads

By John Veckerelli on Thu, Jul 19, 2012

Generate Qualified Sales Leads

In a recently released Marketing Sherpa benchmark report on Lead Generation, two charts in the report excerpt caught my attention. In this study which was conducted in early 2012, over 1900 marketers weighed in on their lead generation initiatives and success.

Topics: Business Insights Lead Generation Marketing Mix Marketing Strategy Trade Show Strategy
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