Confidence Growing in Tradeshow Prep & Follow-up - Survey Results
As we've previously done for Photonics West and other major tradeshows our clients attend, we asked Photonics West 2014 attendees about their lead...
Trade Show Strategy (6)
Trade Show Trip Tracker [Download] — For Better Trade Show Planning
Most of our clients attend at least one industry tradeshow every year. Trade shows can be a great way for them to meet new prospects and leads, learn...
Make the most of your Photonics West 2014 experience
Gearing up for the biggest trade show of your sales year? We are, too. Many of our clients in the optics & photonics industry are exhibiting, hosting...
6 Ways Your Booth Staff Can Help Maximize Trade Show ROI
Get More out of Trade Shows Trade shows are expensive; booth space is just 1/3 of your average trade show costs.
Tradeshow ROI: What to Expect
What ROI can you expect from a tradeshow? Exhibitor magazine uses the following as a benchmark:
Come say hello at Optifab
Will you be in Rochester for Optifab October 14-17? Stop by the APOMA booth and say hi—some of the Launch Solutions team will be there to help out....
SPIE Optics + Photonics Sales Lead Survey Results
Generating Qualified Sales Leads at Trade Shows In a our recent blog post, Michele Nichols shared her observations of Optics + Photonics 2013 in...
Launch Solutions to Attend SPIE Optics & Photonics
PLS Launch Solutions to Attend SPIE O&P
Brand Identity: Alternatives to traditional promotion
Thinking Outside the Box In April, we talked about some outdated marketing materials and practices that might be holding your business back. Now...