Watch for PLS Launch Solutions @SPIE Defense, Security & Sensing
By John Veckerelli on Tue, Apr 24, 2012
Topics: Optics Trade Show Strategy
2 min read
Trade Show Planning: Activities for Better ROI
By Michele Nichols on Mon, Mar 12, 2012
If you are new to trade show exhibiting, haven’t exhibited in awhile, or want to validate your trade show planning approach, read our practical Trade show ROI Guide, which is based on best practices of our high technology clients.
Topics: Marketing Strategy Trade Show Strategy
2 min read
Optics Marketing Review: Booth Review at Photonics West 2012
By Michele Nichols on Fri, Feb 17, 2012
Booth Review: From the Trade Show Floor
Industry tradeshows are a lot like a trip to the mall: it's an assault on the senses, and the difference in sales between the best and worst merchandisers is a huge split. The people watching is fun and scary, too. What were they thinking? What exactly are they trying to sell me?
Topics: Optics Trade Show Strategy Branding and Identity
1 min read
Trade Show Tips: A Packing List
By Beth Shope on Wed, Oct 19, 2011
Trade Show Prep
In optics and photonics and some of the other highly-targeted industries we serve, trade shows remain one of the most successful ways to connect and reconnect with prospects; however, preparing for them can be a daunting task. Inevitably you will forget something, but it helps to be prepared. Before the craziness begins, before the deadlines are breathing down your neck and UPS is knocking on your door, take ten minutes to write out a list of things that you need to take. For guidance, I read a great article by Candy Adams, “Don’t Leave Home Without It.”
Topics: Optics Trade Show Strategy
Watch for us at: Photonics West 2011
By John Veckerelli on Wed, Jan 05, 2011
January 2011
Topics: Optics Trade Show Strategy
Watch for us at: Photonics West 2010
By John Veckerelli on Mon, Jan 04, 2010
January 27-29, 2010 (San Francisco, CA)