1 min read

Make the most of your Photonics West 2014 experience

Make the most of your Photonics West 2014 experience

Gearing up for the biggest trade show of your sales year? We are, too. Many of our clients in the optics & photonics industry are exhibiting, hosting events, and presenting technical sessions at Photonics West. Personally, I have a week full of meetings, client support, speaking at an annual meeting, attending a market summit, and teaching two classes. Phew.

Tradeshows take a good chunk out of your time and budget, so I want to help you make the most out of your travels. Here are some quick tips to…

Sell more:

  • Attend our 1-hour class on Inbound Marketing
  • Participate in a roundtable with other companies, sharing best practices and secrets of their success
  • APOMA annual meeting for members: Wednesday, 8:30 am, Intercontinental
  • LFW Lasers & Photonics Marketplace Summit

Have more fun:

  • Johnny Foley’s: The unofficial exhibitor lounge
  • Yerba Buena Gardens: Best people watching without leaving the conference center area
  • Annabelle’s: Great for lunch or dinner without trekking too far from the convention center

Of course, it’s San Francisco—the best people watching and music is on route to anywhere!

Where are your favorites? How are you optimizing your schedule to learn more and sell more? We’d love to hear your comments.

Building Brand Awareness in 2025

Building Brand Awareness in 2025

Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...

Read More
2025 Product Launch Trends and Challenges

2025 Product Launch Trends and Challenges

Why Even Innovation Powerhouses Struggle to Launch Breakthrough Products (and How to Fix It) In recent years, product launches have slowed. Even...

Read More
Marketing KPIs & Benchmarks for 2025

Marketing KPIs & Benchmarks for 2025

We work with B2B leaders every day who have extensive marketing data, but don't know what to make of it. It's hard to know you're on track to meet...

Read More