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Michele Nichols


Recent posts by Michele Nichols

4 min read

Marketing KPIs for 2022: What to Expect, and how to Measure it

By Michele Nichols on Mon, Feb 14, 2022

What to expect in 2022? After the last two years, we are prepared for anything! There are ongoing changes to privacy regulation and management that will impact what you can measure, and what you should expect in the year to come.

Topics: Inbound Marketing Lead Generation Marketing Mix Marketing Strategy Social Media Marketing Metrics Email Marketing Strategic Planning Digital Transformation
1 min read

Photonics West 2022: Catch Us Live or Remote

By Michele Nichols on Thu, Jan 20, 2022

We have missed seeing our photonics clients face to face and hope to see many of you at Photonics West January 23-27. We’ll be sharing market insights and marketing best practices and catching up with old friends. Watch for Launch Team at: 

Topics: Company News Trade Show Strategy
2 min read

2021 Lessons Learned in Navigating Change

By Michele Nichols on Mon, Jan 03, 2022

Here we are, entering another year where the only certainty is uncertainty. Take a deep breath and recognize all the growth you’ve achieved and the stability you’ve provided in spite of rapid change. You’re helping to build a culture of resilience and action in the face of ambiguity. 

Topics: Inbound Marketing Marketing Strategy Change and Innovation Strategic Planning Digital Transformation
3 min read

Digital Transformation in Healthcare: Observations from MD&M

By Michele Nichols on Mon, Dec 20, 2021

This year’s MD&M East, an expo that spans medtech, packaging, automation, plastics, design, and quality for the largest design and manufacturing event in the East, was a low-attendance, high-quality show that formed the backdrop for interesting conversations. What’s next for medtech? What are the implications for product development, product launch, suppliers, and consumers?

2 min read

Change Management and Digital Transformation: Tips for Success

By Michele Nichols on Mon, Dec 06, 2021

Digital transformation today is taking place at a pace that is 20-25x faster than pre-2020. Changing at unprecedented speed comes with inherent risk, and in this case, digital transformation is largely treated by leadership and operations teams as a series of independent IT projects instead of realizing its full potential as a driver of competitive advantage.

Topics: Change and Innovation Positioning Strategic Planning Change Management Digital Transformation
4 min read

Launch Retreat 2021: How We Improve For Our Partners

By Michele Nichols on Fri, Oct 08, 2021

After a year of off-site and hybrid accommodations, we've all come to miss each others' faces. And as we approach 2022 and reflect on the changes these past years have brought to our clients and industries, our team took the chance to bring everyone back together in person and organize an insightful retreat on the shore of Canandaigua Lake. This team-building experience gave us the opportunity to reflect on market trends, growth, and how we can best support and improve on our external and internal communications

Topics: Company News
3 min read

Best Practices for Tradeshows in Today’s Environment: A look at FABTECH

By Michele Nichols on Fri, Oct 01, 2021

At FABTECH in Chicago this September, industrial attendees and exhibitors had their first trade show experience in 18 months. What was it like? Who did it well? In-person attendance, by casual observation, felt slightly lighter, but exhibitors were pleased with the booth traffic and quality of leads. FABTECH organizers were committed to a safe, inclusive experience, with hybrid streaming content and pre-recorded educational sessions. As much of the show is capital equipment, exhibitors were faced with a costly decision: live equipment demo or video? 

Topics: Trade Show Strategy
2 min read

We're Back: Meet Launch Team at FABTECH 2021

By Michele Nichols on Thu, Sep 09, 2021

After last year's cancellation, FABTECH 2021 is back live and coming at full speed on September 13-16 in Chicago, Illinois! A lot has happened since FABTECH 2019 — from a dramatic shift to an all-remote environment for over a year, to now a period of re-opening and navigating hybrid workforces and employee engagement. One thing is for sure, we are happy to be back and present at live events. 

Topics: Trade Show Strategy Manufacturing
4 min read

5 Shifts in Customer Behavior That Are Driving Organizational Change

By Michele Nichols on Thu, Aug 19, 2021

With the dramatic shift to an all-remote environment for over a year, and now a period of re-opening, Launch Team President, Michele Nichols, and Red Argyle CGO, Ron Wille, catch up on changing customer behaviors and the future of sales and marketing.  

Topics: Change and Innovation Client Relations Transformation
3 min read

When Should You Outsource? How to Identify Core Competencies

By Michele Nichols on Mon, Aug 02, 2021

In a high-growth economy and tight labor market, understanding your company’s core competencies can help you quickly and effectively seize opportunities and improve financial performance. These are the foundation for:

Topics: Positioning Strategic Planning
3 min read

Clear is Kind: The Role of Dashboards and Reporting in Leading Change

By Michele Nichols on Thu, Jul 01, 2021

Organizations in every industry are undergoing change initiatives, whether market-driven, customer-driven, or operational. To succeed, you’ll need employee engagement and support for well-defined, measurable goals. That’s where dashboards come in.

Topics: Marketing Strategy
2 min read

Building Employee Engagement Through a Period of Change or Growth

By Michele Nichols on Mon, Jun 21, 2021

Employee engagement has been top of mind for business leaders for years and has only grown in importance after a year of most workers operating remotely. The topic made headlines with the WeWork CEO’s controversial comments recently at the Wall Street Journal’s Future of Everything Festival, stating that more engaged employees want to come back to the office. “Those who are least engaged are very comfortable working from home,” Sandeep Mathrani said. The debate about his comments shows how strongly many feel about the concept of engagement.

Topics: Internal Communication Transformation employee engagement