Michele Nichols

Seen & Heard at FABTECH: The Latest in Advanced Manufacturing

Updated 2026 FABTECH is North America’s largest metal forming, fabricating, welding, and finishing event—and offers a fascinating and forward-looking...

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2026 Q3 Industry Lookback & What to Prioritize in Q4

Updated October 2026 In Q2, companies were back in motion. In Q3, companies were focused on upgrading existing marketing and sales processes to meet...

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Why CRM Optimization, AI, and Automation Are Becoming Competitive Advantages for Manufacturers

Technology Doesn't Replace Great People. It Helps Them Scale Their Impact. Manufacturers have always competed on quality, delivery, engineering...

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Email Marketing Trends in 2026: What B2B Marketers Need to Know

TL;DR AI is changing how buyers consume email. Subject lines, preview text, and relevance matter more than ever. Email performs best as part of a...

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Launch Team Inc. Named a 2026 RBJ Elevating Women Award Winner

We're proud to share that Launch Team has been recognized as a 2026 Rochester Business Journal Elevating Women award winner.

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Marketing Budget Planning for 2027

As organizations plan for 2027, the question isn't whether to invest in marketing. It's where those investments will make the greatest impact....

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2026 State of B2B Technical Sales

Founder of Salescycle, Joe Delfino, shares how modern sales is about investing in people This digital era has changed the way B2B sales functions,...

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Semiconductor State of the Market 2026

Key Takeaways: The semiconductor market is entering a production-scale growth phase, driven by AI infrastructure and advanced packaging. US fab...

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