Michele Nichols

2026 State of B2B Technical Sales

Founder of Salescycle, Joe Delfino, shares how modern sales is about investing in people This digital era has changed the way B2B sales functions,...

Read More

Semiconductor State of the Market 2026

Key Takeaways: The semiconductor market is entering a production-scale growth phase, driven by AI infrastructure and advanced packaging. US fab...

Read More

Building Your Marketing Team: When to Choose a B2B Marketing Agency

Marketing for complex technologies can be challenging when each market and technical buyer engages differently, especially if your company relies on...

Read More

Q1 Industry Lookback, and How to Capitalize in Q2

“Gangbusters.” That’s how one photonics industry client put their Q1 results. Leads are up, quoting and bookings are up. While life sciences and...

Read More

40 Ideas on the Future of B2B Marketing

As Launch Team celebrates its 40th anniversary, we are reflecting on all the changes in marketing strategy to reach niche technology markets.

Read More

Winning Talent and Trust in 2026

The workforce has changed yet again. While "The Great Resignation" has passed, its impact continues to shape the way companies grow, hire, and retain...

Read More
marketing goals reset in 2026

Resetting Your 2026 Priorities in B2B Markets

Updated for 2026 Now that we’ve entered the second half of the year, it’s time to re-look at 2026 goals, and begin the planning and budget cycles for...

Read More

Boosting ROI in Marketing Campaigns with Digital Asset Management

Utilize Launch Team’s Organizational Checklist for Brand Consistency and Streamlined Workflow How often do you find yourself or your team digging...

Read More

Celebrating Our 40-year Anniversary with Leadership Promotions

2026 marks Launch Team’s 40th anniversary, and we’re celebrating decades of helping companies grow, adapt, and thrive. Leading up to this milestone,...

Read More