Appropriate change management and internal communications are critical to the success of your change plan, whether that’s driven by:
- Digital transformation
- M&A integration
- Reorganization or business model change
Recent posts by Michele Nichols
3 min read
Measuring Change: KPIs for Change Management
Topics: Business Insights Internal Communication Change Management Digital Transformation
1 min read
Trends for Tech Startups and the Investment Community
Last week we attended
Photonics West 2023 in San Francisco, for the latest in optics, lasers, imaging, and sensing technology. We had the opportunity to sit on the start-up panel, where entrepreneurs pitched their optics and photonics businesses.
Topics: Business Insights Strategic Planning Tech
7 min read
SPIE Photonics West DEI Roundtable
Lessons Learned from Students, Candidates, Employees & Employers
Introduction:
I was proud to be asked to lead this roundtable discussion on a topic that is critical to the growing field of photonics. That in no way makes me an expert in DEI. As a business owner who works with many of the market leaders in photonics, I am simply committed to doing the work.
I’m pleased to share the highlights from our active discussion on topics including:
- What’s the state of the industry today?
- What are some actions you can take to improve diversity in photonics, whether you’re a student, candidate, employee, or employer?
Topics: Business Insights employee engagement DEI
2 min read
Catch Launch Team at FABTECH 2022
We're headed to FABTECH 2022, November 8-10 in Atlanta, Georgia.
Topics: Trade Show Strategy Manufacturing
2 min read
Annual Planning: Company Retreat Ideas to Build a Cohesive and Actionable Plan
Topics: Business Insights Strategic Planning Organizational Culture
5 min read
Marketing Budget Planning for 2023
For many, it’s budgeting season as companies work through their strategic plans for the coming year. This means something different in every B2B industrial company we surveyed:
Topics: Business Insights Marketing Strategy Strategic Planning Marketing and Sales Alignment
4 min read
Marketing KPIs for 2022: What to Expect, and how to Measure it
What to expect in 2022? After the last two years, we are prepared for anything! There are ongoing changes to privacy regulation and management that will impact what you can measure, and what you should expect in the year to come.
Topics: Inbound Marketing Lead Generation Marketing Mix Marketing Strategy Social Media Marketing Metrics Email Marketing Strategic Planning Digital Transformation
1 min read
Photonics West 2022: Catch Us Live or Remote
We have missed seeing our photonics clients face to face and hope to see many of you at Photonics West January 23-27. We’ll be sharing market insights and marketing best practices and catching up with old friends. Watch for Launch Team at:
Topics: Company News Trade Show Strategy
2 min read
2021 Lessons Learned in Navigating Change
Here we are, entering another year where the only certainty is uncertainty. Take a deep breath and recognize all the growth you’ve achieved and the stability you’ve provided in spite of rapid change. You’re helping to build a culture of resilience and action in the face of ambiguity.
Topics: Inbound Marketing Marketing Strategy Change and Innovation Strategic Planning Digital Transformation
3 min read
Digital Transformation in Healthcare: Observations from MD&M
This year’s MD&M East, an expo that spans medtech, packaging, automation, plastics, design, and quality for the largest design and manufacturing event in the East, was a low-attendance, high-quality show that formed the backdrop for interesting conversations. What’s next for medtech? What are the implications for product development, product launch, suppliers, and consumers?
2 min read
Change Management and Digital Transformation: Tips for Success
Digital transformation today is taking place at a pace that is 20-25x faster than pre-2020. Changing at unprecedented speed comes with inherent risk, and in this case, digital transformation is largely treated by leadership and operations teams as a series of independent IT projects instead of realizing its full potential as a driver of competitive advantage.
Topics: Change and Innovation Positioning Strategic Planning Change Management Digital Transformation
4 min read
Launch Retreat 2021: How We Improve For Our Partners
After a year of off-site and hybrid accommodations, we've all come to miss each others' faces. And as we approach 2022 and reflect on the changes these past years have brought to our clients and industries, our team took the chance to bring everyone back together in person and organize an insightful retreat on the shore of Canandaigua Lake. This team-building experience gave us the opportunity to reflect on market trends, growth, and how we can best support and improve on our external and internal communications.
