Michele Nichols

Winning Talent and Trust in 2026

The workforce has changed yet again. While "The Great Resignation" has passed, its impact continues to shape the way companies grow, hire, and retain...

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Boosting ROI in Marketing Campaigns with Digital Asset Management

Utilize Launch Team’s Organizational Checklist for Brand Consistency and Streamlined Workflow How often do you find yourself or your team digging...

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Celebrating Our 40-year Anniversary with Leadership Promotions

2026 marks Launch Team’s 40th anniversary, and we’re celebrating decades of helping companies grow, adapt, and thrive. Leading up to this milestone,...

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Get Your Product Launch on Track: A Practical Guide to Agile

Featuring insights from Starlet Smith, Lead Agile Coach at Alliant Energy Product development cycles are lengthening, increasing the risk of missing...

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Marketing KPIs & Benchmarks for 2026

We work with B2B leaders every day who have extensive marketing data, but don't know what to make of it. It's hard to know you're on track to meet...

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Launch Team offers new AI and GEO Assessment

Get a Competitive Edge with Comprehensive AI & GEO Insights If you are beginning to notice an erosion in organic traffic and leads, it may be time to...

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Applying the 80/20 Strategy in Advanced Manufacturing

Updated on 6/10/24 The 80/20 rule or Pareto principle, is a long-standing business strategy that a lot of companies are applying right now to...

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Navigating Competitive Landscapes in 2025

In today’s volatile market, understanding your competitive landscape isn’t just a strategic advantage—it’s a survival skill. Whether you're facing...

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Packing the Perfect Trade Show Shoe

Whether you're a road warrior or a first-time exhibitor, preparing for a tradeshow is a challenge. We spend a lot of time preparing and packing the...

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