Michele Nichols

Why CRM Optimization, AI, and Automation Are Becoming Competitive Advantages for Manufacturers

Technology Doesn't Replace Great People. It Helps Them Scale Their Impact. Manufacturers have always competed on quality, delivery, engineering...

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Email Marketing Trends in 2026: What B2B Marketers Need to Know

TL;DR AI is changing how buyers consume email. Subject lines, preview text, and relevance matter more than ever. Email performs best as part of a...

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Launch Team Inc. Named a 2026 RBJ Elevating Women Award Winner

We're proud to share that Launch Team has been recognized as a 2026 Rochester Business Journal Elevating Women award winner.

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Marketing Budget Planning for 2027

As organizations plan for 2027, the question isn't whether to invest in marketing. It's where those investments will make the greatest impact....

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2026 Q2 Industry Lookback & What to Prioritize in Q3

One thing is becoming clear: companies are back in motion. After several years of cautious decision-making due to geopolitical changes, the pandemic,...

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2026 State of B2B Technical Sales

Founder of Salescycle, Joe Delfino, shares how modern sales is about investing in people This digital era has changed the way B2B sales functions,...

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Semiconductor State of the Market 2026

Key Takeaways: The semiconductor market is entering a production-scale growth phase, driven by AI infrastructure and advanced packaging. US fab...

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Building Your Marketing Team: When to Choose a B2B Marketing Agency

Marketing for complex technologies can be challenging when each market and technical buyer engages differently, especially if your company relies on...

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