EOS and the Traction model have been making their way through entrepreneurial circles for years. It has staying power for a reason: it’s an operating system that can help empower teams, create clarity, and drive smart action. While it has the potential to create a cult-like following, there is no need to blindly follow this methodology at the expense of other tried-and-true practices that work in your business and culture. Its data-driven approach dovetails nicely with other methodologies you may follow.
Michele Nichols
Recent posts by Michele Nichols
4 min read
EOS (Entrepreneurial Operating System) Traction & Marketing Strategy
By Michele Nichols on Mon, Feb 19, 2024
Topics: Business Insights Marketing Strategy Change and Innovation
3 min read
The Social Dilemma: Impact of Social Media in B2B
By Michele Nichols on Mon, Jan 22, 2024
B2B marketing and sales are changing fast, and while experience matters, we need to keep up with the latest. Launch Team uses a mix of formal and informal, in-person and online, peer groups, and book clubs to support a continuous learning culture.
Our latest ‘book club’ was a discussion of a Netflix special, the Social Dilemma.
Topics: Social Media
4 min read
Change Management in Utilities
By Michele Nichols on Wed, Dec 20, 2023
The energy and utility industry is faced with a lot of change: renewables, microgrids, IIoT, and automation. Climate change is driving unpredictable service outages; digital transformation adds complexity and capability in communicating with stakeholders, enabling data-driven decisions, while maintaining aging infrastructure, technologies, and systems is straining budgets.
Topics: Change Management
4 min read
State of the Optics & Photonics Industry: SPIE Summit Debrief
By Michele Nichols on Thu, Oct 05, 2023
Optics, Photonics, Quantum and Energy Industry Updates
This past week, 150 leaders of photonics company leaders met with government agency leaders to discuss policy and initiatives critical to:
Topics: Optics Business Insights
5 min read
Smart Moves for Trade Shows 2023/2024
By Michele Nichols on Tue, Sep 19, 2023
Fabtech 2023 kicks off the season with one of the earliest major tradeshows for manufacturers. This 45,000-attendee show alternates cities each year and offers B2B technology companies an early preview of what works and what doesn’t in time for their booth planning for major 1Q 2024 shows like CES and Photonics West.
Topics: Change and Innovation Trade Show Strategy Branding and Identity
6 min read
The Automation Imperative: Debunking Misconceptions in Advanced Manufacturing
By Michele Nichols on Thu, Aug 03, 2023
Automation and digital transformation are the next revolution in productivity. This is driven by a severe shortage of skilled labor and supply chain disruption is capping growth for advanced manufacturing across the sectors we serve. Automation has the potential to improve output, introduce new capabilities, improve margin, and grow revenue—but the skilled labor gap is making this change an imperative.
Topics: Business Insights Manufacturing Change Management Digital Transformation
5 min read
Marketing Budget Planning for 2024
By Michele Nichols on Fri, Jun 16, 2023
For many, it’s budgeting season as companies work through their strategic plans for the coming year. This means something different in every B2B industrial company we surveyed:
Topics: Business Insights Marketing Strategy Strategic Planning Marketing and Sales Alignment
5 min read
Marketing KPIs for 2023: What to Expect, and How to Measure it
By Michele Nichols on Wed, May 31, 2023
What to expect in 2023? After the last two years, we are prepared for anything! There are ongoing changes to privacy regulation and management that will impact what you can measure, and what you should expect in the year to come.
Topics: Inbound Marketing Lead Generation Marketing Mix Marketing Strategy Social Media Marketing Metrics Email Marketing Strategic Planning Digital Transformation
3 min read
Measuring Change: KPIs for Change Management
By Michele Nichols on Tue, Apr 25, 2023
Appropriate change management and internal communications are critical to the success of your change plan, whether that’s driven by:
- Digital transformation
- M&A integration
- Reorganization or business model change
Topics: Business Insights Internal Communication Change Management Digital Transformation
1 min read
Trends for Tech Startups and the Investment Community
By Michele Nichols on Thu, Feb 09, 2023
Topics: Business Insights Strategic Planning Tech
7 min read
SPIE Photonics West DEI Roundtable
By Michele Nichols on Mon, Feb 06, 2023
Lessons Learned from Students, Candidates, Employees & Employers
Introduction:
I was proud to be asked to lead this roundtable discussion on a topic that is critical to the growing field of photonics. That in no way makes me an expert in DEI. As a business owner who works with many of the market leaders in photonics, I am simply committed to doing the work.
I’m pleased to share the highlights from our active discussion on topics including:
- What’s the state of the industry today?
- What are some actions you can take to improve diversity in photonics, whether you’re a student, candidate, employee, or employer?
Topics: Business Insights employee engagement DEI
2 min read
Catch Launch Team at FABTECH 2022
By Michele Nichols on Wed, Nov 02, 2022
We're headed to FABTECH 2022, November 8-10 in Atlanta, Georgia.