Michele Nichols

Winning Talent and Trust in 2026

The workforce has changed yet again. While "The Great Resignation" has passed, its impact continues to shape the way companies grow, hire, and retain...

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marketing goals reset in 2026

Resetting Your 2026 Priorities in B2B Markets

Updated for 2026 Now that we’ve entered the second half of the year, it’s time to re-look at 2026 goals, and begin the planning and budget cycles for...

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Boosting ROI in Marketing Campaigns with Digital Asset Management

Utilize Launch Team’s Organizational Checklist for Brand Consistency and Streamlined Workflow How often do you find yourself or your team digging...

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Celebrating Our 40-year Anniversary with Leadership Promotions

2026 marks Launch Team’s 40th anniversary, and we’re celebrating decades of helping companies grow, adapt, and thrive. Leading up to this milestone,...

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What Makes B2B Marketing & Sales Difficult for Engineers?

Updated for 2026 Engineers often struggle with marketing and sales, not because they lack insight, but because traditional sales tactics conflict...

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Get Your Product Launch on Track: A Practical Guide to Agile

Featuring insights from Starlet Smith, Lead Agile Coach at Alliant Energy Product development cycles are lengthening, increasing the risk of missing...

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Product Launch 2026

Product Launch Trends & Challenges in 2026

Updated for 2026 What You Need to Know if You Are Planning a Product Launch How are companies preparing for product launches in 2026? After a...

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Marketing KPIs & Benchmarks for 2026

Updated for 2026 We work with B2B leaders every day who have extensive marketing data, but don't know what to make of it. It's hard to know you're on...

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Launch Team offers new AI and GEO Assessment

Get a Competitive Edge with Comprehensive AI & GEO Insights If you are beginning to notice an erosion in organic traffic and leads, it may be time to...

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