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4 min read

A Fractional CMO to Manage Change & Grow Your Business

By Alison Arnold on Mon, Aug 21, 2023

Most B2B technology companies have no shortage of demand but lack a robust sales and marketing presence to seize the opportunity for growth. Engineering-driven companies have a healthy skepticism about marketing and often lack the core competency internally.

Topics: Branding and Identity Manufacturing Change Management Digital Transformation Organizational Culture
2 min read

Managing Change in the Energy Industry

By Alison Arnold on Tue, Jun 27, 2023

Integrating renewables into energy frameworks. Outdated energy infrastructures with increasing energy demands. Ever-changing regulations and political pressures. It's no wonder people who work in the energy industry are exhausted.

Change fatigue is a real thing and it's costing your company. Organizational restructuring, new technologies, process improvements, upskilling...employees are experiencing anxiety and may show resistance borne from fear. Here are some strategies for helping employees manage change.

Topics: Change and Innovation Internal Communication Change Management Digital Transformation employee engagement Organizational Culture
2 min read

Annual Planning: Company Retreat Ideas to Build a Cohesive and Actionable Plan

By Michele Nichols on Mon, Sep 19, 2022

Topics: Business Insights Strategic Planning Organizational Culture
4 min read

Culture and Brand Building Q&A – Webinar with AZO

By Mary Crowley on Fri, Jun 10, 2022

With workforce shortages hampering many companies’ growth and changing customer expectations, culture and brand are more important than ever. Strong brands ring true internally and externally, so you can’t effectively address brand without addressing culture.

Michele Nichols, President of Launch Team, sat down with the AZO Network to bring insights from the latest research on company culture, brand building, and creating an authentic competitive advantage. During the webinar, Michele discussed actionable ways to attract and retain employees and customers and answered audience questions. You can also watch the full recorded webinar here.

Topics: Branding and Identity Organizational Culture