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With workforce shortages hampering many companies’ growth and changing customer expectations, culture and brand are more important than ever. Strong brands ring true internally and externally, so you can’t effectively address brand without addressing culture.

Michele Nichols, President of Launch Team, sat down with the AZO Network to bring insights from the latest research on company culture, brand building, and creating an authentic competitive advantage. During the webinar, Michele discussed actionable ways to attract and retain employees and customers and answered audience questions. You can also watch the full recorded webinar here.