Building Brand Awareness in 2025
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
1 min read
Michele Nichols Mon, Sep 19, 2022
As summer turns to fall, we are all under pressure to deliver on this year’s targets and get product out the door, while looking ahead to the new year. Labor shortages, increased turnover, and supply chain challenges have strained your team’s ability to deliver on this year’s plan, and with increasing levels of exhaustion and burnout, it can be a challenge to look back and look forward with a clear and positive mindset.
76% of staff report burnout |
59% anticipate making a job change this year |
2.1M unfilled manufacturing jobs by 2030 from US skill gap |
The leadership your team needs right now is empathetic, realistic, and forward-thinking. As you head into your retreat or summit, set the table for a non-defensive assessment of what you’ve accomplished this year, your barriers to growth, and actions you can take now to lay the foundation to scale. Here are some activities or exercises that can help:
Looking for simple, focused planning templates, or need a workshop to build a cohesive vision? Reach out.
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
Why Even Innovation Powerhouses Struggle to Launch Breakthrough Products (and How to Fix It) In recent years, product launches have slowed. Even...
We work with B2B leaders every day who have extensive marketing data, but don't know what to make of it. It's hard to know you're on track to meet...