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Aimee Schenck


Recent posts by Aimee Schenck

4 min read

Pandemics and Product Launches: How to Effectively Go to Market in a Changing World

By Aimee Schenck on Fri, May 08, 2020

Effective product launches and rebrands are thoroughly planned out according to specific timelines – the best time to announce the name, events with the biggest audiences, tactics that get the most traffic. It's rare that product launch planning has a contingency plan for a global pandemic.

Topics: Business Insights Marketing Strategy Product Launch Positioning Branding and Identity
4 min read

4 Ways to Make Your Chatbot More Than Just a Pop-Up

By Aimee Schenck on Wed, Sep 25, 2019

Chatbots and live chat technologies are transforming the customer service model and sales processes. Slowly but surely, chat systems have gone from the pesky little pop-up that interrupts your browsing experience (okay, there are still a lot of those ones) to the fast, 24-hour support we expect from brands in today’s digital world. By 2020, it’s expected that 80% of businesses will be using chatbots, and recent stats show that consumers support the move toward AI (artificial intelligence):

Topics: SEO HubSpot Marketing Automation
4 min read

5 Tips for Better Business Meetings

By Aimee Schenck on Mon, Apr 08, 2019

Whether virtual or in person, we’re spending our work lives in meetings that aren’t working. Research shows that 67% of meetings are ‘failures’, and have lost their primary reason–getting things done.

Where have our meetings gone wrong? Over time, the amount of time spent in meetings and number of meetings held has increased significantly. Daily, upwards of 11 million meetings are held in American businesses, averaging a time frame of 31-60 minutes. These longer meetings have led to a 10% increase in the time employees spend in meetings since 2000.

Topics: Business Insights Internal Communication Branding and Identity Strategic Planning
4 min read

Reviewing Q1: What Metrics Matter to Your Marketing Plan?

By Aimee Schenck on Mon, Mar 18, 2019

You kicked off 2019 with a well-developed and detailed marketing plan, but now that Q1 is over and revenue numbers are in, it's time to take a look at performance. Your first quarter marketing metrics are essential to answering the questions that will help you have a successful Q2. Key questions to ask include:

Topics: Marketing Metrics Strategic Planning
4 min read

CRM Implementation: Preparing Your Team for CRM Adoption

By Aimee Schenck on Tue, Jan 08, 2019

Whether you’re choosing your first CRM or transitioning to a new one, it’s a big decision — one that will lead to even bigger impacts on your team. Training your team to use a CRM efficiently is as important as the data that will be kept in it. If they don’t know how to use it comfortably, the transition into a new CRM tool can be a difficult one.

Topics: Internal Communication CRM implementation
3 min read

B2B Corporate Positioning: Start at the Beginning

By Aimee Schenck on Thu, Jan 03, 2019

Corporate positioning is one of the most important ingredients in establishing a company’s position in the marketplace. However, it’s often overlooked because most organizations believe they know what their target audience needs and wants. Strong positioning starts from the beginning and creates a clear path highlighting your product or service in the market.

Topics: Positioning Strategic Planning
4 min read

Trade Show Marketing: The Best of XPONENTIAL 2017

By Aimee Schenck on Thu, Mar 01, 2018

At a trade show that features the latest in the fast-developing field of unmanned technology, there is a lot of interest and noise. It’s the Wild West, and market leadership is up for grabs. So how do you make sure your company’s booth draws attention and traffic? Effective demos are key. Unique approaches to booth advertisement will get you noticed, too.

We noticed a number of powerful tactics at XPONENTIAL 2017. The following tactics are just a few your team could apply to any large trade show strategy.

Topics: Trade Show Strategy Branding and Identity
2 min read

An Introvert's Point of View: How Do You Maximize Trade Show ROI When You're Not Exactly a Social Butterfly?

By Aimee Schenck on Fri, Sep 08, 2017

Trade Show Planning for Introverts

Industry events such as trade shows and conferences are a great place to build sales opportunities and learn from fellow professionals. If you're a bold personality, it's easy to excel in these situations. However, if you’re a more introverted person, major events can feel daunting—speaking from personal experience.

Topics: Business Insights Trade Show Strategy
4 min read

Social Media Strategy: Why You Shouldn't Just Talk About Your Company

By Aimee Schenck on Tue, Aug 30, 2016

 

You know that guy at the party who is having a one-way conversation? Here's how to avoid being that guy.

Topics: Marketing Mix Social Media Client Relations
2 min read

A Beer & A Blog: Timing is Everything in Sales Follow-up

By Aimee Schenck on Tue, Jul 14, 2015

Marketing and sales have, in many organizations big and small, operated in silos. The web has brought them together, but it takes more than technology to efficiently align them. Launch Team President Michele Nichols and One Down Consulting Co-Founder Ron Wille have worked to improve revenue with sales and marketing alignment, in their own businesses and in their clients' businesses. Join the conversation as they discuss trends, benchmarks, actionable tips and best practices for ever-better results in this blog series.

 

Tips for Timing Sales Follow-up

In this week’s conversation between Ron and Michele, we hit on rhythm. The timing of sales follow-up is a question we hear a lot from clients, one we’ve experimented with ourselves, and a vast opportunity for improving your results.

Topics: Business Insights Sales Beer & Blog (interviews)
4 min read

A Beer & A Blog: A Conversation about Sales and Marketing Alignment

By Aimee Schenck on Thu, Jul 02, 2015

Marketing and sales have, in many organizations big and small, operated in silos. The web has brought them together, but it takes more than technology to efficiently align them. Launch Team President Michele Nichols and One Down Consulting co-founder Ron Wille have worked to improve revenue with sales and marketing alignment, in their own businesses and in their clients' businesses. Join the conversation as they discuss trends, benchmarks, actionable tips and best practices for ever-better results in this blog series.

Topics: Business Insights Marketing Strategy Sales Beer & Blog (interviews) Marketing and Sales Alignment