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2 min read

Hubspot Inbound 2020: A C-Level Perspective

By Michele Nichols on Fri, Nov 20, 2020

HubSpot, while quietly rolling out beta functionality all year, saves the big announcements for its annual Inbound conference. Even with the shift to virtual, there were over 250 sessions from global thought-leaders and big-name speakers, insightful case studies, and an awful lot of rah rah to help your marketing team embrace an inbound strategy. Whether you use HubSpot’s CRM, Marketing Hub, Sales Hub, or the full HubSpot growth suite, here’s a summary of the product updates:

Topics: HubSpot
2 min read

Launch Team, Inc. Now a Platinum HubSpot Partner

By Michele Nichols on Tue, Nov 03, 2020

Launch Team, Inc. is now a Platinum Tier HubSpot partner! Since the early days of HubSpot, we have been helping customers in advanced B2B technical industries get their marketing and sales teams aligned, and streamline their inbound marketing processes through HubSpot integrations.

Topics: Company News HubSpot
5 min read

Increase CRM Efficiency: Fix These 5 Mistakes

By Alex Ormond on Wed, Jul 22, 2020

Whether you’ve been storing data in a CRM for years or your brand new to the tool, there are common challenges companies face that make their tool less effective. These challenges can impact your team’s efficiency, as well as your bottom line.

Topics: Sales HubSpot CRM implementation Salesforce Tech
4 min read

4 Ways to Make Your Chatbot More Than Just a Pop-Up

By Aimee Schenck on Wed, Sep 25, 2019

Chatbots and live chat technologies are transforming the customer service model and sales processes. Slowly but surely, chat systems have gone from the pesky little pop-up that interrupts your browsing experience (okay, there are still a lot of those ones) to the fast, 24-hour support we expect from brands in today’s digital world. By 2020, it’s expected that 80% of businesses will be using chatbots, and recent stats show that consumers support the move toward AI (artificial intelligence):

Topics: SEO HubSpot Marketing Automation
6 min read

Introductory Guide to Using Google Ads in HubSpot

By Nate Fuller on Mon, Aug 05, 2019

This year HubSpot improved the Google Ads integration by allowing users to upload contact lists for targeting, monitor the performance of ads, see improved reporting, and edit various ad settings, all directly in the HubSpot user interface. With this new level of integration comes a whole new level of questions about setting it up and making it run smoothly. See below for a basic overview of getting started or send us an email with questions. We’re always happy to help.

Not sure if you should be using Google Ads at your company? Check out our other post, Is Google Ads the right fit for your B2B Marketing Plan?

Topics: HubSpot Tech Digital Advertising
4 min read

Breaking Down Marketing Automation: HubSpot vs. Pardot

By Alex Ormond on Thu, Oct 18, 2018


As the digital landscape expands, more and more small to medium-sized businesses are utilizing marketing automation tools to take their sales process to the next level. Most often it seems that companies this size narrow their choices down to competitors HubSpot and Salesforce’s Pardot. We had two of our team members compare and contrast the two tools. Sarah Campagna and Sarah Holland break down both tools’ offerings and share tips to consider for integrating marketing automation into your sales process for 2018 and beyond.

Topics: Inbound Marketing Marketing Strategy HubSpot
4 min read

Using your HubSpot Dashboard to Make Smarter, Data-Driven Marketing Decisions

By Mandy Bly on Fri, Aug 11, 2017

I like to start each day by opening up the HubSpot marketing dashboards for each of my client accounts. I take a look at the numbers, the most honest assessment of how an account’s inbound marketing activities are performing.

Topics: Inbound Marketing Marketing Metrics HubSpot
4 min read

Beer & Blog: Growing Tech Companies through Inbound Marketing, with Chris Bihary

By Michele Nichols on Tue, Aug 16, 2016


Chris Bihary, CEO and Co-Founder of Garland Technology, sat down with Michele Nichols in downtown Buffalo, near Garland’s new headquarters, right in the middle of Buffalo’s revival.

Chris shared the results of a shift to inbound marketing strategy and the ramifications on the rest of his business.

Topics: Inbound Marketing Sales HubSpot Beer & Blog (interviews)
3 min read

Three Ways HubSpot Users Are Leaving Money on the Table

By Michele Nichols on Wed, Jul 27, 2016


Questioning the value of HubSpot? Wondering when you’ll see ROI? Inbound marketing does produce results, but it takes work to get it right. HubSpot customers, especially those just getting started with an inbound approach, often leave money on the table. Here are the most common reasons:

Topics: Inbound Marketing Marketing Strategy HubSpot
3 min read

Is HubSpot Worth It? The Answer Your CEO Doesn't Want to Hear

By Sarah Campagna on Wed, Jul 27, 2016

You’re nine months into a one-year contract with HubSpot, and suddenly your CEO has noticed the quarterly charge on the corporate card. He seems to have forgotten all of the “long game” conversations you had when you sold him on the idea and now just wants metrics. Is it working? What’s the ROI? Is it worth it?

The answer to these questions might be a simple and very common one: We haven’t put enough effort into it to actually tell.

Topics: Inbound Marketing Marketing Strategy HubSpot
3 min read

Summer Reading List: 5 Books That Will Help You Improve Sales from HubSpot

By Michele Nichols on Tue, Jul 26, 2016

Summer is a time for road trips and lazy days. But that doesn’t mean we can’t learn a little, too. Looking to make the most of your car or beach time? Here are five quick reads to improve your HubSpot marketing ROI. Of course, we’ve already done the reading, so if you prefer the Cliff Notes, feel free to skim our takeaways.

Topics: Inbound Marketing HubSpot
1 min read

Celebrating 5 Years as a HubSpot Certified Partner

By Katie Steelman on Wed, Mar 16, 2016

Launch Team Inc. is pleased to announce that we've been certified as a HubSpot Partner for the fifth consecutive year. This partnership enables us to offer the HubSpot CMS and CRM platforms to clients to improve their online marketing and sales.

Topics: Inbound Marketing Company News HubSpot