HubSpot, while quietly rolling out beta functionality all year, saves the big announcements for its annual Inbound conference. Even with the shift to virtual, there were over 250 sessions from global thought-leaders and big-name speakers, insightful case studies, and an awful lot of rah rah to help your marketing team embrace an inbound strategy. Whether you use HubSpot’s CRM, Marketing Hub, Sales Hub, or the full HubSpot growth suite, here’s a summary of the product updates:
2 min read
Launch Team, Inc. is now a Platinum Tier HubSpot partner! Since the early days of HubSpot, we have been helping customers in advanced B2B technical industries get their marketing and sales teams aligned, and streamline their inbound marketing processes through HubSpot integrations.
Topics: Company News HubSpot
5 min read
Whether you’ve been storing data in a CRM for years or your brand new to the tool, there are common challenges companies face that make their tool less effective. These challenges can impact your team’s efficiency, as well as your bottom line.
Topics: Sales HubSpot CRM implementation Salesforce Tech
4 min read
Chatbots and live chat technologies are transforming the customer service model and sales processes. Slowly but surely, chat systems have gone from the pesky little pop-up that interrupts your browsing experience (okay, there are still a lot of those ones) to the fast, 24-hour support we expect from brands in today’s digital world. By 2020, it’s expected that 80% of businesses will be using chatbots, and recent stats show that consumers support the move toward AI (artificial intelligence):
Topics: SEO HubSpot Marketing Automation
6 min read
This year HubSpot improved the Google Ads integration by allowing users to upload contact lists for targeting, monitor the performance of ads, see improved reporting, and edit various ad settings, all directly in the HubSpot user interface. With this new level of integration comes a whole new level of questions about setting it up and making it run smoothly. See below for a basic overview of getting started or send us an email with questions. We’re always happy to help.
Topics: HubSpot Tech Digital Advertising
4 min read
As the digital landscape expands, more and more small to medium-sized businesses are utilizing marketing automation tools to take their sales process to the next level. Most often it seems that companies this size narrow their choices down to competitors HubSpot and Salesforce’s Pardot. We had two of our team members compare and contrast the two tools. Sarah Campagna and Sarah Holland break down both tools’ offerings and share tips to consider for integrating marketing automation into your sales process for 2018 and beyond.