Explore-our-blog



Our Blog.

Explore. Discover. Engage.

4 min read

3 Things to Consider When Creating Personalized Marketing Messages

By Alex Ormond on Mon, Apr 12, 2021

Personalized marketing messages add value. According to McKinsey, marketing’s holy grail is digital personalization at scale because “personalization can reduce acquisition costs by as much as 50%, lift revenues by 5-15%, and increase the efficiency of marketing spend by 10-30%.”

Topics: Marketing Strategy Marketing Metrics Email Marketing
4 min read

5 Ways to Get Smart With Your Marketing in 2021

By Sarah Holland on Tue, Jun 23, 2020

According to McKinsey, marketing’s holy grail is digital personalization at scale because “personalization can reduce acquisition costs by as much as 50%, lift revenues by 5-15%, and increase the efficiency of marketing spend by 10-30%.”

Topics: Business Insights Inbound Marketing Marketing Mix Email Marketing Digital Advertising
5 min read

Deconstructing the Marketing Tech Stack: What’s Critical & What’s Not

By Alex Ormond on Fri, May 22, 2020

Can your company relate to one or many of these scenarios? If so, read on!

  • We have a tool, but no one uses it.
  • We have tools that seem to be working, but no measurement of ROI.
  • We have 5 tools, but I think we could consolidate.
  • We want to do more, but we haven’t committed to spending the money on a tool to help.
Topics: Email Marketing Marketing and Sales Alignment CRM implementation Tech Digital Advertising Marketing Automation
4 min read

What Does a Changing Customer Base Mean for Your Marketing Tactics?

By Michele Nichols on Thu, Sep 13, 2018

For the first time in over 100 years, there are four generations in the workforce. Differences in communication styles among these groups can have real implications for your marketing.

Topics: Marketing Mix Marketing Strategy Email Marketing
2 min read

Trade Show Follow Up: Why Automated Lead Nurture Is a Must

By Sarah Campagna on Wed, Jan 24, 2018

 

Scenario: You’ve spent the past three days at a trade show. You were really good about not answering emails on your phone while on the exhibition floor. You ran a lead generation promotion that brought in double the leads over last year.

But now it’s Monday. You’re back in the office and your inbox is overflowing. You’ve downloaded the lead list, but there isn’t possibly enough time to do lead qualification research on all of themand certainly not enough time to make calls. How will you ensure consistent lead follow-up?

Topics: Inbound Marketing Lead Generation Trade Show Strategy Email Marketing
1 min read

Marketing Tip of the Week: Don't Underestimate the Power of Email Marketing [Video]

By Katie Steelman on Thu, Mar 03, 2016

MTOTW #40: With the steady advent of new social media channels and apps, it’s easy to forget one of the most enduring and successful avenues for lead generation: email marketing.

Topics: Marketing Strategy Email Marketing
1 min read

Marketing Tip of the Week: Don't Ignore This Email Type in Your Email Marketing Strategy [Video]

By Katie Steelman on Wed, Nov 25, 2015


Companies who utilize email marketing programs generate 50% mores sales-ready leads.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Topics: Business Insights Marketing Strategy Email Marketing
1 min read

Marketing Tip of the Week: Segment Your Email List [Video]

By Katie Steelman on Thu, Jun 11, 2015


Did you know that narrowly focused emails drive 18 times the revenue of broadcast email?

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Topics: Marketing Strategy Content Development Email Marketing
2 min read

Marketing Mix — Email That Gets Read: A Missed Sales Opportunity

By Michele Nichols on Mon, Dec 23, 2013

Does email marketing still work? Yes, if it is the right type of emails. Of the copious messages you receive daily, which ones do you read? According to a study by MarketingSherpa, the email communications your customers actually value are directly tied to their transactions, i.e. the confirmation you receive when you place an order.

Topics: Business Insights Lead Generation Marketing Mix Client Relations Email Marketing
3 min read

Does Email Marketing Still Work?

By John Veckerelli on Wed, Aug 01, 2012

Does Email Marketing Still Work?

Email marketing is passé. Business people are inundated with so much email. The chance of getting their attention is slim. Email marketing is being replaced with other channels including mobile and social media.

Topics: Marketing Mix Marketing Strategy Marketing Metrics Email Marketing
2 min read

Marketing ROI - How to Tell if Your Email Marketing is Working

Wed, Feb 22, 2012

Does email marketing still work?

It's a recurring question we hear from our customers and the short answer is YES, if done well. An effective email campaign starts with:

Topics: Optics Marketing Mix Email Marketing