Building Brand Awareness in 2025
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
1 min read
Katie Steelman Thu, Mar 03, 2016
MTOTW #40: With the steady advent of new social media channels and apps, it’s easy to forget one of the most enduring and successful avenues for lead generation: email marketing.
Current studies have shown that 59% of B2B marketers consider email their most successful channel for generating revenue. And email is nearly 40 times better for acquiring customers than Facebook and Twitter combined. So what are the most effective email marketing tactics? Here are a few key points:
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