Explore-our-blog



Our Blog.

Explore. Discover. Engage.

Katie Steelman


Recent posts by Katie Steelman

5 min read

5 Apps to Help You Capture Leads at Trade Shows

By Katie Steelman on Fri, Jan 05, 2018

CES, Photonics West, and other industry trade shows are just around the corner. Deciding how you will collect and manage leads is an important part of trade show planning, but the methods of lead capture vary. The most foolproof method of lead collection is using the official scanner provided at the event; however, due to the cost, many professionals are now relying on their phones to collect leads. Just be sure to test out any app you plan on using to work out any technical issues and make sure it will serve your needs.

Here are five smartphone apps to try at your next trade show:

Topics: Trade Show Strategy
1 min read

Launch Team Inc. to Present Small Business Marketing and Sales Strategies at Photonics West 2018

By Katie Steelman on Tue, Jan 02, 2018

Launch Team Inc. is pleased to announce that we’ll once again be offering a free marketing class at the 2018 SPIE Photonics West conference.

Topics: Company News
5 min read

Trade Show Planning: FAQ

By Katie Steelman on Fri, Dec 08, 2017

As we approach the year’s end and begin helping our clients map out next year’s marketing activities, one aspect we consider is their presence at trade shows. Trade shows and conferences are expensive, so it is important to make the most of the time and dollars that you spend there. Here are some common questions emerge from these discussions, and some tips that can help you maximize trade show ROI:

Topics: Trade Show Strategy
1 min read

Launch Team Adds One Down Consulting to Provide Full Marketing and Sales Support

By Katie Steelman on Wed, Nov 29, 2017

We are pleased to announce that Launch Team Inc. has acquired One Down Consulting Group to strengthen customers’ sales channels.

Topics: Company News Marketing and Sales Alignment
5 min read

7 Tips on Crisis Communication Every Business Should Know

By Katie Steelman on Tue, Oct 24, 2017

Lessons from Upstate Social Sessions 2017

Last month I attended Upstate Social Sessions, a day-long conference in Rochester, NY focused on social media. The event, now in its third year, included presentations by national and local professionals who have used social media successfully in their fields. A favorite session among attendees was “Don’t @ Me: Navigate Controversy, Conversation and Comments.” 

Topics: Social Media Internal Communication Branding and Identity
1 min read

We're Hiring! Business Development / Project Manager

By Katie Steelman on Wed, Sep 27, 2017

We have an immediate opening for a full-time Business Development / Project Manager.

3+ years business development and project management experience required. Experience in the B2B / technology sector is preferred.

Work with prospective customers to explore solutions for product launch or market growth, and plan and oversee execution of marketing activities.

Join a strong, collaborative team that's focused on client results. We offer flexibility and great benefits. 

Topics: Company News Careers
3 min read

Web Design Tips for Accessible Technical Content

By Katie Steelman on Fri, Sep 15, 2017

Your end user is changing, and so is the way they access information. Today's customers want easy, quick access to content such as product documentation, application notes, and white papers. The design of your website (mobile-first, clear navigation) as well as your content (visual, customer-focused) can help keep customers and prospects engaged with your company. 

Topics: Content Development
3 min read

7 Considerations for (Re)branding Your B2B Company

By Katie Steelman on Fri, Aug 04, 2017

Whether you’re starting a new company, establishing a spinoff, or considering a total rebrand, your company name is an important decision that will drive a lot of other aspects of your business.

Topics: Change and Innovation Branding and Identity
2 min read

Looking Back at XPONENTIAL 2017: UAV Market Trends and Implications

By Katie Steelman on Thu, May 18, 2017

Last spring, Michele Nichols and Aimee Schenck attended AUVSI XPONENTIAL, the prominent unmanned vehicle conference and exhibit, where some of our clients were presenting technical papers. Our team was also there for market intelligence, looking for market fit and viability for many of our component manufacturing clients. Even if you aren't ready to exhibit at a show, you can learn so much about the upcoming industry trends by simply walking the floor. Here are a few of our takeaways from last year's show:

Topics: Business Insights Positioning
1 min read

If You’re Treating Strategic Planning as an Event, You’re Doing It Wrong [Infographic]

By Katie Steelman on Thu, Apr 06, 2017

Effective strategic planning clearly establishes company goals and how you will meet them. It’s not something you discuss once in a meeting and then set aside; it’s an ongoing process with many moving parts. From regular budget checks to sales and marketing alignment to branding, you and your team should periodically revisit the different aspects of your strategic plan.

Topics: Business Insights Strategic Planning
1 min read

Launch Your Career! Graphic Design Position Available

By Katie Steelman on Mon, Mar 27, 2017

We have an immediate opening for a part-time or full-time Graphic Designer.

Print and digital experience required. Desired skill set: Adobe Creative Suite, template design for Microsoft Word and PowerPoint, HubSpot, among others. We offer flexibility, great benefits, and an interesting mix of work, from infographics to tradeshow booths, web to collateral. 

Topics: Company News Careers
2 min read

2016 in Review: Marketing Tips that Mattered to You

By Katie Steelman on Fri, Jan 13, 2017

Most-Viewed Blog Posts

The data geeks in us love reviewing the year by the numbers. We identify what content was popular and useful to our audience so that we can continue to provide value in the new year. By views, here are the top 5 posts from 2016:

Topics: Marketing Strategy