7 Considerations for (Re)branding Your B2B Company
Whether you’re starting a new company, establishing a spinoff, or considering a total rebrand, your company name is an important decision that will...
Looking Back at XPONENTIAL 2017: UAV Market Trends and Implications
Last spring, Michele Nichols and Aimee Schenck attended AUVSI XPONENTIAL, the prominent unmanned vehicle conference and exhibit, where some of our...
If You’re Treating Strategic Planning as an Event, You’re Doing It Wrong [Infographic]
Effective strategic planning clearly establishes company goals and how you will meet them. It’s not something you discuss once in a meeting and then...
Launch Your Career! Graphic Design Position Available
We have an immediate opening for a part-time or full-time Graphic Designer. Print and digital experience required. Desired skill set: Adobe Creative...
2016 in Review: Marketing Tips that Mattered to You
Most-Viewed Blog Posts The data geeks in us love reviewing the year by the numbers. We identify what content was popular and useful to our audience...
What Does Content Development Look Like for B2B Companies?
Technical Writing that Generates Leads One of the first things we discuss with clients after positioning is their content. Content includes blog...
Improving Optics Marketing & Sales: Photonics West 2017 Short Course
Launch Team Inc. President Michele Nichols will present a short course at the 2017 Photonics West conference to discuss inbound marketing and sales...
Beer & Blog: Market Outlook & Sales Productivity for Tech Companies, with Ron Wille
Ron Wille, CEO of two INC 5000 companies and CRM consultant focused on aligning technology, process and people to grow sales, he sits down with...
Medical Device Product Launch Series: Medical Device Market by the Numbers
In our annual deep-dive into how market and technology changes drive marketing, sales and service models in the medical device industry, Launch Team...