Marketing Tip of the Week: How B2B Companies Can Win with LinkedIn [Video]
MTOTW #45: More than 60% of B2B marketers consider LinkedIn to be the most effective social media channel for their business. So how should your team...
Photonics West 2016 Survey: More Qualified Leads, Shift in Trade Show Follow-up
We recently asked optics and photonics companies to participate in our annual Photonics West lead generation survey. The survey results give us a...
Marketing Tip of the Week: Social Media Drives B2B Sales [Video]
MTOTW #44: Social media’s marketing impact goes beyond brand awareness. In fact, social media has a 100% higher lead-to-close rate than outbound...
Launch Team President to Present Business Growth Strategies at MRS Spring
Launch Team is pleased to announce that our president, Michele Nichols, will speak to materials innovators this week at the MRS Spring Meeting &...
Marketing Tip of the Week: Two Keys to Successful Sales Lead Follow-up [Video]
MTOTW #43: Deliberate lead nurture programs, as part of an inbound marketing strategy, are essential to sales. As we mentioned in a previous video,...
Marketing Tip of the Week: Get Creative with Company Branding [Video]
MTOTW #42: From taglines to co-branding, here are a few tips for establishing your corporate identity.
Celebrating 5 Years as a HubSpot Certified Partner
Launch Team Inc. is pleased to announce that we've been certified as a HubSpot Partner for the fifth consecutive year. This partnership enables us to...
Marketing Tip of the Week: 7 Tips for Better Business Videos [Video]
MTOTW #41: Using video as part of your content marketing can help you tell your brand story or explain a product application. But poor production can...
Critical Decisions over the Course of a Tech Company’s Growth
From start-up to product launch, new market entry to a successful exit, innovators face many common challenges when working to grow their business.