Explore-our-blog



Our Blog.

Explore. Discover. Engage.

Katie Steelman


Recent posts by Katie Steelman

1 min read

Marketing Tip of the Week: What Makes A Good Technical White Paper? [Video]

By Katie Steelman on Thu, Feb 04, 2016


Many of the company's we work with have technology as their differentiator. White papers can enhance this differentiator through content marketing.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Topics: Inbound Marketing Marketing Strategy Content Development
1 min read

Marketing Tip of the Week: Be Strategic When Choosing Trade Show Trips [Video]

By Katie Steelman on Fri, Jan 29, 2016


Attending a trade show soon? Consider a little tip for your trip. 

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Topics: Marketing Strategy Trade Show Strategy
1 min read

Marketing Tip of the Week: Consider Growth Stage When Developing Your Marketing Strategy [Video]

By Katie Steelman on Thu, Jan 21, 2016

MTOTW #34: Your company’s lifecycle stage is an important driver of your marketing strategy.

Topics: Business Insights Marketing Strategy
1 min read

Marketing Tip of the Week: Expand Your Trade Show Marketing Metrics [Video]

By Katie Steelman on Thu, Jan 14, 2016


How do you measure trade show success?

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Topics: Marketing Strategy Trade Show Strategy Marketing Metrics
1 min read

Marketing Tip of the Week: Consider This Before Selling Custom Solutions [Video]

By Katie Steelman on Thu, Jan 07, 2016

MTOTW #32: You’ve successfully launched a range of products and expanded into new markets, and you’ve decided your next step is offering custom solutions. But there are a few things you should consider up front.

Topics: Business Insights Marketing Strategy Product Launch Sales
1 min read

Marketing Tip of the Week: Avoid These 5 Common Sales Mistakes [Video]

By Katie Steelman on Tue, Dec 29, 2015

MTOTW #31: The majority of high tech buyers prefer to sell themselves on a purchase before contacting your salespeople. But once they do reach out, there are five common mistakes that can derail the sale.

Topics: Optics Business Insights Marketing Strategy Sales
1 min read

Marketing Tip of the Week: Top 3 Takeaways from Customer Interviews [Video]

By Katie Steelman on Wed, Dec 23, 2015


Here are our three biggest takeaways from 2015’s manufacturing customer interviews.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Topics: Business Insights Marketing Strategy Client Relations
1 min read

Marketing Tip of the Week: Corporate Positioning – Create an Actionable Marketing Plan [Video]

By Katie Steelman on Thu, Dec 17, 2015


Our third, and final, step in the positioning strategy. 

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Topics: Business Insights Marketing Strategy Positioning
1 min read

Marketing Tip of the Week: Corporate Positioning – Identify Your Competitive Sweet Spot [Video]

By Katie Steelman on Thu, Dec 10, 2015


Our next step in the positioning strategy.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Topics: Business Insights Marketing Strategy Positioning
1 min read

Launch Team Helps Deliver Lighting, Medical Supplies to Those In Need

By Katie Steelman on Fri, Dec 04, 2015

The Gift of Good Health 

The Launch Team spent yesterday afternoon sorting donated medical supplies with InterVol, a humanitarian organization dedicated to connecting the world’s neediest with materials, people and opportunities. InterVol's RUMS program collects unused medical supplies from area hospitals and individuals and distributes them to various local and international organizations. The boxes we packed will be sent to Ukraine.

Topics: Company News
1 min read

Marketing Tip of the Week: Start the Positioning Process with a Marketing Assessment [Video]

By Katie Steelman on Thu, Dec 03, 2015

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Topics: Business Insights Marketing Strategy Positioning
1 min read

Marketing Tip of the Week: Don't Ignore This Email Type in Your Email Marketing Strategy [Video]

By Katie Steelman on Wed, Nov 25, 2015


Companies who utilize email marketing programs generate 50% mores sales-ready leads.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Topics: Business Insights Marketing Strategy Email Marketing