Katie Steelman

Marketing Tip of the Week: Avoid These 5 Common Sales Mistakes [Video]

MTOTW #31: The majority of high tech buyers prefer to sell themselves on a purchase before contacting your salespeople. But once they do reach out,...

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Marketing Tip of the Week: Top 3 Takeaways from Customer Interviews [Video]

Here are our three biggest takeaways from 2015’s manufacturing customer interviews. Each week, we share a quick tip for marketing success on our...

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Marketing Tip of the Week: Corporate Positioning – Create an Actionable Marketing Plan [Video]

Our third, and final, step in the positioning strategy. Each week, we share a quick tip for marketing success on our YouTube and Instagram channels....

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Marketing Tip of the Week: Corporate Positioning – Identify Your Competitive Sweet Spot [Video]

Our next step in the positioning strategy. Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us...

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Launch Team Helps Deliver Lighting, Medical Supplies to Those In Need

The Gift of Good Health The Launch Team spent yesterday afternoon sorting donated medical supplies with InterVol, a humanitarian organization...

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Marketing Tip of the Week: Start the Positioning Process with a Marketing Assessment [Video]

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you...

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Marketing Tip of the Week: Don't Ignore This Email Type in Your Email Marketing Strategy [Video]

Companies who utilize email marketing programs generate 50% mores sales-ready leads. Each week, we share a quick tip for marketing success on our...

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Medtech Conference Season — An Outlook on Medical Device & Manufacturing

Michele Nichols, President of Launch Team, Inc. and Amy Castronova, President of Novatek Communications, are teaming up again this fall to bring you...

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Marketing Tip of the Week: When to Outsource Your Marketing [Video]

There are many experienced outsource marketing firms that can provide other services your company may be in need of. Each week, we share a quick tip...

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